Cross Border E-Commerce Logistics To Speed Up Again "5 US $10 Days" Will Cover 18 Countries In The World

In the final analysis, the landing of trade export depends on the logistics path, especially the cross-border e-commerce industry.

"Our company mainly makes some textile fabrics, mainly to Spain, France and Russia and other European countries. Last year, because of the serious epidemic situation, many foreign consumers bought our fabrics to make masks. Generally, the price of single bag fabric is between $5 and $10, and the sales volume last year was about $1 million. " Recently, Xu Ling, head of Yiwu home textile brand chanho, told the 21st century economic report that on the one hand, the epidemic situation has given rise to the demand of overseas users for home products, and on the other hand, they are worried about the safe arrival of international logistics.

Since July last year, he began to try to use the "5 US $10 day delivery" logistics plan, that is, the average logistics cost of a typical cross-border package is only $5, which can ensure that the delivery is completed within 10 working days after the order is placed. At present, it covers Spain, France, the Netherlands, Belgium, the United Kingdom, Germany, Portugal and other European countries, and is expected to increase to 18 countries in the world this year.

Under the premise of stable logistics, the sales of Xuling stores increased by nearly 33%. It can be seen that under the new development pattern with the domestic big cycle as the main body and the domestic and international double circulation promoting each other, the faster international logistics provides strong support for the small and medium-sized enterprises to go abroad and stabilize their foreign trade.

Tang Guohua, head of cross border solutions, AE logistics division of rookie network, said that "5 $10 day delivery" may become a standard service for cross-border e-commerce in the future. In Q1 2020, the penetration rate of cross-border e-commerce in the United States has increased in the past 10 years. With the explosive growth of the whole cross-border B2C e-commerce, consumers will have higher and higher requirements for logistics. If there is no definite logistics service, the platform will be difficult to have real competitiveness“ The certainty of the whole cross-border logistics will become an extremely core competitiveness of cross-border e-commerce. "

Foreign trade logistics costs fall

Since April last year, the time difference between the domestic and foreign epidemic situation has led to a sharp increase in the export volume of cross-border e-commerce, and the speed of overseas consumers' online application has accelerated sharply. At the same time, the domestic economy recovered, the supply of goods was relatively sufficient, and the import and export volume of cross-border e-commerce increased instead of falling during the epidemic period. This situation continues to this year. According to the preliminary calculation of the General Administration of customs, in the first quarter of 2021, China's cross-border e-commerce exports reached 280.8 billion yuan, an increase of 69.3%.

According to statistics, in 2020, China's export of "housing economy" products will reach 2.51 trillion yuan, an increase of 8.5%; Textiles, medical devices and medicines including masks increased by 31%, while laptops, tablets and household appliances increased by 22.1%.

The outdoor sports equipment brand West biking is one of the first businesses to open the service of $5.10, and the direct feeling of its platform leader Sansan is that "the logistics efficiency has obviously become faster". In her impression, a French user who received the goods fastest took only 5.5 days.

Once upon a time, overseas logistics transportation time usually counted in months. Qiu Juan, the person in charge of Yiwu Huiyi Trade Co., Ltd., told the 21st century economic report that in the early years, foreign trade clothing industry was restricted by the logistics efficiency, and it was often "buying winter clothes in summer and buying summer clothes in winter.". In case of any poor freight forwarding or shipping, the delay will be several months. ".

This situation after the introduction of rookie "5 $10 days", the logistics lag has been significantly improved. On the whole, domestic packages can be delivered to overseas users within 10 working days. Before that, for businesses like Qiu Juan who were engaged in daily light and small pieces, the standard of traditional international logistics express delivery was 50 US dollars per day, which made it difficult for them to bear the high freight. The cost of cross-border logistics provided by the postal system is 3-5 US dollars, but the timeliness is uncertain. However, the quotation of third-party freight forwarder and shipping company fluctuates greatly, especially during the epidemic period, the merchants who need to bear the price difference by themselves are often in a passive position.

"Because commodity prices can't be adjusted often, it will affect the weight of goods and sales. In the last quarter, the cost of beauty instrument products accounted for about 40%, and the logistics cost accounted for about 24%. This is our average cost in the last quarter. Now basically all the goods can be delivered within 10 days. " Chen Shuyi, head of Anlan express platform, told 21st century economic news that the company's sales volume in express sales exceeded US $1.4 million in 2020, and it is expected to reach 2.4 million in 2021. However, the logistics cost in 2021 is 6% lower than the original plan, and this 6% will directly become the company's net profit.

"Certainty" enhancement of cross border sea going

The continuous optimization of offshore links such as logistics and payment has supported the continuous growth of cross-border e-commerce and facilitated the rapid growth of new players.

"In the past, overseas consumers would be more patient, but now they care more about the shopping experience, including logistics timeliness and receiving experience." According to several Yiwu foreign trade practitioners interviewed by the 21st century economic report, in addition to commodity quality, logistics timeliness is also an important reference for overseas consumers to choose commodities.

This poses a serious challenge to cross-border businesses, because the loss of third-party freight forwarders or lack of logistics information often occurs. Some businesses also revealed that "in the past, our positive rate was 99%, but now it has dropped to 97%, which is because many customers can't receive the goods due to the impact of the epidemic."

This kind of deterministic logistics experience of $5.10 has promoted the improvement of commodity conversion rate on the platform, and has also made the era of cross-border shopping look for luck gone forever“ Every day, 30% of the order volume in the store comes from the marked goods, and the conversion rate of the overall goods in the store has also increased by one percentage point Three three further disclosed.

The improvement of logistics efficiency also forces small and medium-sized enterprises to upgrade their inventory management. Xu Ling pointed out that due to the need for lightweight customization, after receiving orders, the company's products must be cut and processed appropriately according to the needs of customers before they can be packaged and sold overseas. It is impossible to directly carry out a large number of overseas warehouse stock preparation, which also puts forward higher requirements for logistics timeliness“ In order to achieve faster delivery and 72 hours of logistics information online, the company has also adjusted the process and management, adjusted the priority of delivery, and strengthened the inventory checking. In the past, it would be done half a month or a month, but now it may be done once a week. "

The industry estimates that from 2020 to 2021, due to the direct impact of the epidemic, the global online trade will increase by more than 200 billion US dollars. According to the sample survey, businesses generally believe that the whole industry will achieve 30% growth in 2021. With the increase of global consumers' demand for certainty, logistics has become a key factor. In addition, the faster logistics timeliness also reduces the inventory and capital pressure of merchants.

"Our company's customers in Maldives, Cyprus and other places are very eager to buy Chinese goods. However, due to the impact of the epidemic, logistics is not smooth, and they have not experienced logistics services such as 10 day delivery. Therefore, the epidemic has greatly affected the two years, because it takes 25 to 45 days for logistics to arrive." Qiu hopes that the $5-10 service will reach more countries as soon as possible.

With the rise of emerging cross-border e-commerce platforms such as lazada and shopee, the large-scale recruitment of Chinese businesses has also started. In addition, e-commerce platforms such as Mercado Libre and noon emerging in Latin America and the Middle East are also ready to go. Cross border e-commerce will enter a new blue ocean. For the logistics industry, it will also face great opportunities and challenges. Certainty is the most critical factor.

?