Celebrating The Successful Landing Of Zhurong On Mars, Balabalabala'S Series Of Dream Seeking Space Scenery

(Beijing, May 17, 2021) with China's self-developed probe "tianwen-1" traveling 450 million kilometers in the vast space and successfully reaching Mars orbit this spring, the domestic consumer market has also triggered a space boom. In memory of the Mars rover zhurong landing on the surface of Mars, it is well-known Children's wear brand Recently, balabalabala officially launched a series of China Mars Exploration Project Co branded funds. It is full of childlike space element design, lightens children's dream of exploring the unknown, carries out brand empowerment through the highly valued "family and state affairs", and recreates with exquisite design elements, which improves the added value of products, guides the dissemination of consumer market, and makes a new interpretation for the new generation of consumer culture.

It is understood that since tianwen-1 entered Mars orbit in February, it has been flying in a near fire orbit, and various Mars exploration work has been carried out at the same time. Just a few days ago, the highlight moment of "zhurong", a Mars emissary, has finally arrived. As China's first "Mars messenger" to reach the surface of Mars, Zhu Rong successfully completed China's first scientific research mission on the surface of Mars, making China the second country in the world to land on the surface of Mars and realize inspection on the surface of Mars after the United States.

The year 2020 is undoubtedly the great year of China's aerospace industry, with the Beidou navigation system in front of it, and the "Chang'e landing on the moon" and the Tianwen Mars exploration project. Breakthroughs and leaps in outer space have condensed the painstaking efforts of thousands of people. Exploring the vast universe and developing the space industry are also an important part of the dream of a powerful country. In order to make the aerospace industry pass on, as the first Clothing Co branded brand of China's Mars exploration project, through the influence of the industry's leading children's clothing brand, balabalabala makes the increasingly concerned "Chinese design" form an ingenious internal relationship with China's national aerospace industry's national heavyweight, and carries hard core fire detection technology with immature childlike dream, To convey the cultural concept and national charm of domestic brands.

It is understood that Balabala's joint Mars Exploration Series has been launched in all major stores and tmall flagship stores across the country. The design, material selection and technology of the series draw inspiration from space flight. The color matching of Chinese national flag, the official space rabbit image of astronauts exploring fire, stars and other elements are perfectly combined. The details are supplemented with the illusory color symbolizing the vast universe, which interprets human's vision and imagination of the Martian world, making the series of children's clothes not only beautiful and fashionable, but also more comfortable for children's dressing experience. The new Mars Exploration Series not only has outstanding sense of design, but also highlights the cultural pride behind the new era of national tide with independent creativity. The theme of hard core Mars exploration is interpreted with dreamy and lovely fairy tales. It is committed to telling space stories and spreading space spirit to the next generation. It helps "space dream, Chinese dream" through the energy of brand and education. The release of the joint Mars exploration fund is to inject the lovely and innocent childhood dream into the great aerospace cause that every Chinese is extremely proud of. It not only infuses the mission of exploring the unknown of mankind for the next generation, but also condenses the value core of the new domestic brand, so that Chinese design has a new thinking and temperature. At the same time, let clothing as the output of design concept, break through the scope of wearing and use, and become a kind of self-confident cultural and creative form.

Previously, in April 2021, balabalabala x tmall super product day "dream endless" super show was held in Shanghai Children's Art Theater. On the day of the event, Balabala officially displayed Mars exploration, Suzhou Museum and Jason, a famous Chinese designer Wu's three cross-border cooperation series. Among them, the "Oriental Dream" series jointly launched by Suzhou Museum attracts many people's attention with its delicate and gentle ancient style, which makes people immersed in the ancient charm of national style, and feels the charm of the two intangible cultural heritages of Chinese Suzhou embroidery and tapestry painting. The joint name with the National Museum highlights Balabala's ability to re create traditional culture as a representative brand of the "new national trend" movement and the industry influence of the brand itself.

Since its establishment in 2002, Balabala has become the leading children's fashion lifestyle in China brand 。 Balabala devotes himself to helping the "Chinese dream" with Chinese fashion, and supports every child to have a heart of love and a big dream. After entering the "first year of Guochao" in 2018, Chinese brands are collectively carrying out category and design changes, and the young Chinese brands represented by Balabala have gradually taken on the important innovative role of cultivating a new generation of domestic consumers, subverting consumer cognition and psychology, and expressing themselves with an attitude of world vision and national confidence, and externalizing into a unique design idea, With the growth of the new generation, it has been rising.

　　 about Balabala (balabala)

Balabala is committed to the mission of love to make children have a better childhood. Balabala grew up with the new generation of families, Provide high-quality fashionable shoes and clothing, accessories, home furnishings, cultural innovation and care products for children aged 0-14. Let children and their parents have the happiness and harvest of common growth with diversified and high-quality products and experiences.