Fortune Dialogue: An Interview With Liu Jianmin, Chairman Of Minye Wool Garment Company

Dalang Town, Dongguan City is one of the major wool production and processing bases in China. Its scale can be described as follows: one sweater for every six people in the world must be produced in the wool weaving base of Dalang town. Dalang has such a saying: Dalang does not produce a single wool, but warms the whole world. Today we interview the protagonist from this production base!

Although the production scale of dalangmao is so large that its products cover the whole world, the products it produces are mainly OEM, and the products are exported in the form of OEM / ODM. Then the added value of the products is not high, that is, the ability to resist risks is insufficient. Once the market changes, the result will be the collective collapse

Take Xinguan epidemic situation as an example, even if the epidemic situation in China is under control, the Dalang wool textile industry, as the main export, will lose the source of orders, stop production and wait for orders. The severe lessons can be seen clearly

Under the same circumstances, those enterprises with their own brands will not be so nervous. At least they can carry goods live and continue to sell online. From this point of view, Dalang's overall industry needs to be transformed and upgraded. The author believes that with the transfer of market form, it is necessary to slowly establish its own corporate brand culture through the establishment of corporate brand, and constantly establish corporate culture through the development of innovative enterprises, Gradually launch their own brand in the market, let the majority of consumers recognize. Finally, it is better to take their own brand road

In fact, we all know that big brands at home and abroad are OEM processed in our own enterprises. When consumers recognize their own brands, then the market can achieve diversified development. Of course, the premise is that you must register your own trademark

With the market accumulation of more than 40 years of reform and opening up, our first generation of entrepreneurs have actually solved the independence of economy and wealth. At present, what we need is to look into the future, establish national brands with independent intellectual property rights, and make contributions to the establishment of independent famous brands of domestic products!

World service network reporter recently interviewed Mr. Liu Jianmin, chairman of Dongguan citizen industry woolen clothing Co., Ltd. his first impression of Mr. Liu was that he was a capable and simple industrialist. From the conversation and exchange process of Mr. Liu, what he showed you was a real entrepreneur

Dongguan Minye wool weaving company mainly focuses on design, R & D and production. Its main products are sweaters, men's wear, women's wear and children's wear. At present, the annual production capacity is about 1 million pieces. The products are mainly OEM / ODM OEM OEM / ODM OEM OEM / ODM OEM / ODM OEM / ODM OEM / ODM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM / OEM /

After the interview, we learned that Minye wool weaving company has a good reputation in Dalang, and everyone is relatively good in the field of industry. The integrity and reputation of Minye are well-known. Of course, in terms of product quality, the customer response is also good,

To be honest, in Dalang, like President Liu, if there is no big dream, small life is still very good

So why does chairman Liu Jianmin want to start a brand of his own as soon as possible? Let him explain that he has registered a brand minlin. In a word, the meaning of this brand is: let national brands stand in the world. I believe I don't want to explain too much through the video dialogue above

Under the leadership of Liu Jianmin, Minye wool weaving Co., Ltd. has developed for ten years in terms of production, management, design and market. Over the past ten years, it has accumulated certain experience and capital. At this moment, President Liu wants to have a brand-name product completely owned by himself. The reporter thinks that what Dalang lacks at present is such an entrepreneurial mind, As an entrepreneur, you must be concerned about the world and be rich. However, you must not forget that you must lead the employees who have worked hard for more than ten years to understand that only by creating their own brand can we stand in the world

Speaking of this, we really give a thumbs up to Liu Jianmin, the founder of Minye wool weaving company. We also wish Mr. Liu's minlin brand a rapid rise