Haining Leather: The Operation Mode Of Industrial Alliance Has Opened Up The Upstream And Downstream Of The Industrial Chain

Haining Leather City City Industrial Alliance is a "collective action" of Haining China Leather City to lead high-quality brand enterprises to expand the second batch of national key clothing markets. It is also an effective exploration to promote the docking, exchange and healthy development of the two markets. It is also a path innovation to shoulder the leading role of the industry and enable the coordinated development of the whole industry.

Fast "expansion"

Looking at the national "circle of friends"

In recent years, under the leadership and organization of Haining Leather City, many well-known clothing enterprises in Haining are running on the road: on the afternoon of May 26, 2021 Haining leather city officially opened its curtain, and in Beijing, Haining leather city signed a market strategic cooperation alliance agreement with five party Tianya women's clothing Internet plus women's clothing experience center. In the future, the two sides will establish and start a channel exchange mechanism to strengthen in-depth cooperation.

In June 2020, the industrial alliance of Haining Leather City in 2020 officially opened, with Zhuzhou as the first station; In July, Zhengzhou station was held in Zhengzhou World Trade Center; In August, the booming Chengdu and Chongqing railway stations came one after another in the local well-known clothing market

In April 2019, Haining leather city entered Zhuzhou and signed a market strategic cooperation alliance agreement with Huali, Jindi, Zhichao and Jinguan; In July, we entered Chengdu Jiulong square and reached strategic cooperation.

At each stop, Haining leather city and enterprises are highly concerned by local clothing associations, market operators and media. New products, new styles, new technologies and even production and marketing modes brought by Haining enterprises will trigger discussions in local industrial circles.

For Haining leather fashion industry, this journey of tens of thousands of kilometers is a journey of "expanding the circle of friends". As the first purchasing place of Shenzhen, Wuhan, Chongqing, Hangzhou, Zhengzhou and many other second batch markets, as well as OEM and ODM processing and production bases at home and abroad, how can Haining make the "cake" bigger and bigger on the basis of stable advantages?

"Go out!" This is the answer of Haining leather city and many enterprises. In the series of activities of city industry alliance, through the forms of dynamic show and static display, the company's products and brand image are displayed in an all-round way, showing the latest fashion trend of the industry, fully reflecting the unique charm of Haining autumn and winter fashion, and winning the favor of many local merchants.

"Haining's exhibition is" please come in "to let the customers all over the country see our" report card "; To hold city industry alliance activities all over the country is "going out". In closer dialogue and interaction, we can further test the gold content of our "report card." Haining Leather City related person in charge said.

Attack in groups

Promote the win-win situation of the industry

The "expansion" tour also further opened up the upstream and downstream industrial exchanges between Haining and the clothing markets all over the country“ It is one of the "mottos" of the city industry alliance to select the best and to connect accurately. Therefore, it is common for each enterprise brand to "grab the quota".

"The activities of the city industry alliance have helped us to find many new customers. Some customers directly placed orders on site, and then came to Haining to see the payment and take the goods, and established normal cooperation. Moreover, going to the local "visiting relatives" every year has further deepened the relationship between the two sides. " Haining one exhibitor said.

The practical benefits not only make Haining enterprises highly praised, but also the docking at home has been welcomed and recognized by merchants in various markets“ Haining has been our main purchasing channel. The holding of the city industry alliance has made our merchants in the second batch of markets more confident and more motivated to do business well in the face of changes in the industry. " Chengdu Jiulong square merchants said.

"In the face of the big game of the national market, only through information exchange, resource sharing, cross-border integration, and industrial cluster, can we truly realize the collaborative innovation and transformation and upgrading of cross regional industrial clusters." Haining leather city officials said.

At each stop of the "Haining Leather City City Industrial Alliance", Haining Leather City Enterprises and local professional markets conduct in-depth dialogue to further deepen the understanding of the two markets, enhance the interaction and exchange between market operators, and strengthen cooperation confidence.

Production and marketing hand in hand

New ecology of enabling industry

For the leather fashion industry and even the whole Chinese clothing industry, this wave of "group attack" not only transcends the regional restrictions, but also makes the primary market and the secondary market break through barriers and "hand in hand" with each other.

"We are a secondary market. We usually go to Haining to purchase goods. It's hard to see the boss of the enterprise. Now leather city brings so many high-quality manufacturers to the front of us. What a surprise!" Beijing five square Tianya Internet plus women's clothing experience center general manager Liu Xingquan said.

For the secondary market, merchants have the need to find good goods. The production and marketing docking can directly push the upstream high-quality resources to the agents, find good sources of goods, eliminate information asymmetry, and find new trends. At the same time, these visiting manufacturers and brand merchants are also the precise target of investment promotion in secondary market and promote investment promotion.

As for the primary market, directly pulling products and services to the secondary market can more effectively and accurately detect the source of customers, realize the docking of production and marketing, and at the same time, let upstream manufacturers and brand makers have a deeper understanding of the secondary market and grasp the dynamic trend of customers.

The effect of "going Pro" between the upstream and downstream of the industrial chain is immediate. Last year, only two months after the activity of Zhengzhou station of Haining Leather City city industry alliance, Zhengzhou VIP purchasers formed a "hundred people group" and made a special trip to Haining leather city to participate in the 2020 Haining leather, autumn and winter fashion wholesale purchase Festival, and approved new autumn and winter clothing, and at the same time, the exhibition opened and cooperated for docking.

"The operation mode of Haining City Industrial Alliance has opened up the upstream and downstream of the industrial chain, built up the momentum, and made the market more flexible, showing the influence of industry leaders, and also providing a good reference model for other professional markets to become bigger and stronger." Industry insiders concluded that with Haining Leather City as the vanguard, the city industry alliance is becoming a new way for professional market to seek innovation and breakthrough, which will become more and more valuable and important in the post epidemic era.