Zhejiang'S Construction Of "Common Prosperity Demonstration Area" Ushers In A New Opportunity For The Development Of Garment Industry

? On June 10, the opinions of the CPC Central Committee and the State Council on supporting Zhejiang's high-quality development and building a common prosperity demonstration zone (hereinafter referred to as the opinions) was released《 The opinion focuses on the important directions and key areas that urgently need to be broken through and innovated in the construction of the common prosperity demonstration area, clarifies four strategic positioning and six major measures for the construction of Zhejiang demonstration area, and puts forward that Zhejiang Province will promote high-quality development and make obvious substantive progress in building a common prosperity demonstration area by 2025, and make greater achievements in high-quality development in Zhejiang Province by 2035, We will basically achieve common prosperity.

Zhejiang is the key region of China's economic development, with good geographical advantages, perfect economic structure, urban-rural integration, regional coordination system and mechanism. At the same time, Zhejiang is also an important gathering area of China's clothing industry, with a number of clothing brands with strong innovation ability and great market influence, and industrial clusters with coordinated development of upstream and downstream of the industrial chain. Up to now, Zhejiang Province has formed six garment industry demonstration clusters, including "Haining leather", "Pinghu garment manufacturing", "Zhili children's wear", etc., with 26 top 100 garment enterprises and 7 textile and garment creative design pilot parks (platforms) in Yuhang Yishang town.

The release of the "opinions" is closely related to promoting common prosperity and promoting people's all-round development, which is conducive to promoting the consumption upgrading of Zhejiang and even the whole country, and will build a huge potential market space for the high-quality development of China's clothing industry《 Six measures have been made clear in the opinions: first, improve the quality and efficiency of development and consolidate the material foundation for common prosperity; Second, deepen the reform of income distribution system and increase the income of urban and rural residents through multiple channels; Third, narrow the gap between urban and rural areas and realize the sharing of high quality public services; Fourth, to create a cultural highland in the new era and enrich people's spiritual and cultural life; Fifth, practice the idea that green water and green mountains are golden mountains and silver mountains, and create a beautiful and livable living environment; Sixth, adhere to and develop the "Fengqiao Experience" in the new era, and build a comfortable social environment.

A series of major measures have confirmed the advancement of the orientation of "science and technology, fashion and green" in China's clothing industry. In the new period of development, China's clothing industry will follow the transformation and upgrading logic from extension expansion to connotative development based on the iteration of quality, individuation, diversification and green consumption demand. It will take creative design as the core, scientific and technological innovation as the support, excellent culture as the guide, brand construction as the drive and sustainable development as the guide High quality development road with high integration of resources and high added value of products.

It is of great historical, social and practical significance for Zhejiang to develop high-quality and build a common prosperity demonstration area. Through the construction of the demonstration area, we can gradually realize the common prosperity of all the people. At the same time, it plays an important role in promoting the high-quality development of China's clothing industry, and also forms a new era opportunity for the construction of "fashion power".