Hanfu Sets Off A New Trend Of The Country, And The 10 Billion Class Clothing Market Is Ready To Emerge

In addition to eating rice dumplings and dragon boat races, wearing "traditional culture" on the body has also become a new trend of Dragon Boat Festival. In recent years, the trend of national fashion represented by Hanfu is driving a new round of consumption hot spots. According to data, the sales scale of Hanfu market will exceed 10 billion yuan in 2021.

During the Dragon Boat Festival holiday, in the most prosperous Chunxi Road business district in Chengdu, Sichuan Province, the Guochao market "December city" has attracted many antique enthusiasts to punch in. As early as the Tang Dynasty, Chengdu held commodity fairs every month with different themes. As an important accessory of traditional clothing, various sachet ornaments on the market were welcomed by young consumers.

In Chengdu, the ancient fashion industry has become a new growth point of cultural and tourism consumption, with an industry output value of about 600 million last year. In Wenshufang, Qingyang District, Chengdu, more creative, international and high value-added products are emerging in the downstream industry chain. Designers are also trying to combine the "intangible cultural heritage" skills of traditional clothing with western design styles.

Huang Ping: the Oriental beauty design elements of Shu brocade are integrated into the international fashion design. This dress, we will Chengdu scenery, such as Wangjiang tower, Anshun bridge. At the same time, we have also designed a large number of Shujing cultural and creative products with Shu Brocade to attract more young people to love Chinese culture.