Why Does Natch, A Fashionable Sweater, Stand Out?

The market is weak and sales are falling, Nanth Why do sweaters stand out

　　1

Whether online or offline, Clothing business It is more and more difficult to do, especially the physical stores.

The reason can be said to be caused by many factors.

For example, the impact of the new crown epidemic, the lack of market demand, business capacity is not enough, lack of professional personnel and product homogeneity, aging and so on.

Product homogenization and aging are particularly prominent in the sweater market.

If you have the opportunity to visit the major sweater markets, you will feel this strongly.

In recent years, the sweater industry has made great progress in design innovation and fashion. In the past, the situation that every family made old ladies' shirts, sold one style for three years, one model for a thousand factories, and one side for thousands of stores has been greatly improved.

However, due to the lack of innovation consciousness, design investment and design talents of most sweater enterprises, the innovation ability of sweater enterprises is weak and the design level is low, which is far from keeping up with the pace of fashion trends and market changes.

What's more, there are still a large number of small and medium-sized enterprises that do not have the real design ability at all. They are running with the pace of the market, relying on copy boards and imitation plates to survive in the cracks in the market.

Design lag has become the biggest short board restricting the development of sweater industry.

How to break the situation of homogenization and aging of sweater?

The only way is innovation: concept innovation, design innovation, material innovation, process innovation.

　　2

Under the background of increasingly fierce competition in the sweater market and the homogenization and aging of products,

We are glad to see that many people of insight in the sweater industry have clearly realized that innovation is the eternal theme of enterprises, and product innovation is the core of enterprise innovation, whether it is garment enterprises or sweater enterprises, in the fashion industry with changing trends.

In recent years, under the background of the upgrading of sweater industry, the upsurge of innovation in sweater industry has been constantly raised. A number of innovative sweater enterprises have emerged and become the leaders of innovation and development of sweater industry.

Today, I would like to take you into such a sweater enterprise. It is Shanghai Nanzhi Clothing Co., Ltd., which always adheres to the innovative concept, adheres to the original design, and practices the fashion and youth line of sweater.

Ms. Xu Shanzhi, founder of Nanchi clothing, told us about the development process and related situation of Nanzhi clothing.

Nanzhi clothing was founded in 2006, is a set of planning, design, weaving, sales and brand operation as one of the knitting apparel enterprises.

Since the establishment of the company, no matter how the market situation changes and how the hot spots of the market change, it has always adhered to the original and differentiated independent design route. After 15 years of persistence, accumulation and precipitation, it has built a strong independent planning and design team, an independent and efficient product R & D system, a perfect production quality control system and a strong supply chain system.

Relying on its strong design ability and outstanding supply chain system, Nanzhi clothing has been widely concerned by the industry for its unique style and excellent quality.

　 Unique design concept

　　 Nanzhi brand Purpose: weaver of happiness.

Brand mission: the balance of fashion elements, deconstruction and pragmatism is the ultimate pursuit of Nanzhi. It is committed to carry out fashion sweater design to the end.

Brand vision: to be a wind vane enterprise that continuously creates maximum value for customers and leads the knitting industry.

Nanzhi brand, adhering to the original design as the center, to create value for customers as the initial intention,

We will organically integrate the quality of originality with fashion art and clothing culture, and resolutely march on the forefront of individualization, fashion, artistry, internationalization and branding of sweaters and knitwear. We will continue to shape the softness and beauty of women in the new era with changeable styles and unique designs, and define the fashion and luxury exclusively belonging to Nanchi with personalized design language.

Nanzhi always believes that "the real light luxury fashion is to seek the balance between price and high quality."

　　 Independent design style

Inspired by the French SW school master, Nanzhi clothing integrates "innovation, traceability and uniqueness" into the design, strictly selects the original ecological cashmere, wool and innovative yarn, dyes with natural plants, restores the true color of life, and adheres to the fashion and youth line of sweater, so as to become a fashionable sweater brand favored by women in the new future.

Nanzhi brand sweater takes the new fashionable women in the 21st century as the core consumer group. It deeply considers the consumption concept, consumption characteristics and consumption preferences of the new generation of female consumers, completely abandons the traditional sweater design style with emphasis on functionality, and carries out systematic innovation in yarn, style, profile, color, and organization, etc., and integrates fashion and art, and The perfect integration of traditional crafts and modern science and technology has formed a unique personalized design style, which changes the old style of "rustic" and "old-fashioned" in the eyes of female consumers in the new era, and deduces into a favorite of fashion new women.

　 Strong design team

With the platform thinking and win-win concept, Nanzhi clothing has widely accepted excellent design talents, and established a strong design team called "sweater design dream team", and worked together to promote natch brand construction.

At present, the company has a design and R & D team of more than 20 people. The three core design forces all have the education background of famous schools at home and abroad, and have experienced the practical training of many famous clothing companies. They have both excellent theoretical foundation of fashion design and rich practical experience.

They are:

Xu Hongxia, graduated from Donghua University, has been the director of broadcast brand for eight years.

Zeng Yuling, graduated from Donghua University, was the director of hply brand design for 5 years.

Guo Tanyuan, graduated from ESMOD Fashion Institute of France in 2003, was the design director of Fitz and dunno.

Relying on its strong design and R & D team, Nan Zhi company can launch more than 1000 types of four seasons knitted apparel, fashionable coat and down jacket every year. The design feeling is perfectly integrated with wearability, fashion and marketability, which is favored by customers.

　 High quality supply chain system

After more than ten years of accumulation, Nanzhi company has built a complete, high-quality and efficient sweater production supply chain system from raw materials, accessories, weaving, finishing to special technology.

Nanzhi company always adheres to high standards and strict requirements in the selection of supply chain partners, and strictly selects them.

In terms of raw materials, there are yarn supply partners represented by "Yangzi wool" and "kangsaini cashmere";

In terms of excipients, we have supply partners represented by YKK and Swarovski;

In terms of weaving, many knitting production bases such as Shanghai, Henan and Anhui have been formed to support Nanzhi products with low cost, high efficiency and stable quality.

In addition, we also have many high-quality production partners engaged in hand embroidery, machine embroidery, printing, hot drilling, bar needle, flat car and other unique processes.

A complete and powerful supply chain system has become an important part of Nanzhi brand and product competitiveness.

　　3

In the autumn and winter of 2021, the new products to be launched by Nanchi will be divided into three series with a total of 1000 items: Urban luxury series / fashion charm series / leisure art series.

All year round, 6000 SKU original sweaters are updated in series every week.

Three kinds of super drainage products are launched every month to help customers' stores to drain through all channels and drive the growth of store performance and profit.

May 15-17, Shanghai, China.

Nanzhi 2021 new product launch will be staged soon.

Thousands of high-quality original sweaters, big brand style overcoats and extremely popular down jackets are launched in the world.

At that time, we will present a different splendid fashion feast for the fashion elites from all over the country.

Ms. Xu Shanzhi, founder of Nanzhi Clothing Co., Ltd

　　“ Nanzhi clothing We always adhere to the strategy of not imitating and following the trend, endow the enterprise with inexhaustible power with innovation, endow products with unique value with design, and strive to break the pattern of homogenization and aging of conventional sweaters, and walk out of an independent design route of fashionable, personalized and young sweaters. Nanzhi clothing is looking forward to working with all colleagues in the sweater industry to promote the upgrading and innovative development of the sweater clothing industry

Do you have anything to say about fashion sweater and sweater industry?

Hope to hear your opinion and look forward to communicating with you.

(author: Zhang Yang / Lao MAO)