Forecast Profit Increased By 40% Year On Year, Bosden Brand Upgrading Effect Showed

On April 9, 2021, bosden released a positive profit for fiscal year 2020 / 2021 According to the profit forecast, the annual income is expected to increase by 10% - 15% year-on-year, the net profit attributable to the parent company will increase by about 40%, and the gross profit rate will increase by about 3% year-on-year, and the performance of profit and performance will exceed the expectation.

It is worth noting that as early as June 2020, bosden's annual financial report announced to the public already had more than 10 billion operating revenue and 17.4% revenue growth rate. The mid-term performance of 2020 / 21 also continued with steady growth of revenue and profit Run a strong upward momentum. We should know that last year was the most serious period of Xinguan epidemic. Most brands at home and abroad were struggling, but bosden was speeding up against the wind.

　　 Go against the wind

The impact of the epidemic situation is gradually weakening. With the demand of people, the clothing industry is rapidly warming up, and the clothing brand also ushered in a period of relatively stable development. Others after the sense of crisis recedes Brand, can also learn from bosden in this dilemma when the way, in fact, bosden has also given the answer to this paper.

In the face of the epidemic, bosden always adheres to the strategic goal of "focusing on the main channel and focusing on the main brand", adheres to the brand led development mode, insists on taking the consumer as the center, promotes the digital transformation of the company, and promotes the continuous and comprehensive upgrading of the brand image, supply chain management and e-commerce operation, especially the brand upgrading effect of down jacket business.

Focusing on the brand, we should constantly upgrade and optimize the product quality, strengthen the consumer's impression on the brand, and enhance the consumer's good impression on the brand. Facing the young people who like to chase the trend and catch up with the fashion in Z era, bosden takes the lead First of all, "function + fashion" design concept, has been trying to improve the product's fashion design and technology function.

With the success of brand upgrading, bosden's management and control of product cost is also in an ideal state, and the revenue naturally shows an increasing trend.

　　 New style and fashion trend

Compared with a few years ago, bosden has changed a lot, with a younger design style and color matching, popular star endorsement, entering Li Jiaqi's live studio, and excellent product quality. In the face of such bosden, more and more young consumers begin to find it difficult to cover their wallets.

As the weather heats up, Bosideng The new spring and summer series 2021 is launched. Inspired by the lightness and color of "clouds", the series aims to open a spring and summer journey with vitality for consumers with a unique avant-garde perspective.

This spring and summer series is divided into high-end series, leisure commuting series and fashion sports series Bosden fashion With the extension of function, the style design fully conforms to the aesthetic of contemporary young people.

　　 Professional affirmation for the first time

Not long ago, brand finance, a well-known independent brand evaluation agency in the UK, released the "2021 global top 50 most valuable clothing brands" Bosden was selected for the first time as the third fastest growing brand with a growth rate of 39%, ranking the 50th in the list of clothing brands.

Bosden was founded in 1976, focusing on the R & D, design and production of down jacket Down Jackets After at least 150 processes, it is now sold in 72 countries and worn by more than 200 million people around the world.

Over the past 44 years, bosden has carried too much honor and halo. He climbed Mount Everest with the scientific research team in 1998 and won the "world name" in September 2007 In 2009, it was selected as "national business card" by China Brand Research Institute. In August this year, bosden won the "2020 China peace of mind award annual clothing enterprise award" by virtue of its professional quality, becoming the reassuring choice of consumers in 72 countries around the world. The future bosden will bring us more surprises, which is worth looking forward to!