TGIF, A Brand Of E-Sports Culture, Creates A Series Of New Products Of "Burst Silent"
On May 18, 2021, TGIF, the original E-sports culture brand, created a series of "burst silent" new products, which were officially launched in the official mall. Online soon not only by fans, but also attracted countless tide card enthusiasts. In cooperation with jackey love yu Wenbo, champion dancer AC Lei Xi and photographer Liu Yichun, the theme of this event will be Brand design The combination of ideas and the spokesperson's own story leads to different chemical reactions.
With the popularity of E-sports culture, the market demand of game culture content has been greatly increased. How to talk with players, how to use game elements to empower products, and how to get to modern young people in a more passionate and energetic way are the subjects TGIF has been studying all along. The theme of TGIF's new product is "burst silent", which aims to voice for those who are only loyal to their heart. They will not be disturbed by the outside world, accept all love and curse, only sink into their own choice of road and reach the ultimate Utopia.
Burst silent, although silent, but better than sound
The three spokesmen invited to cooperate in this invitation are moving forward soundlessly and forcefully.
Whether it's game operation or transfer turmoil, jackey love has been standing at the forefront of public opinion since he embarked on the road of E-sports. However, he has never been eager to prove to the world that he is eager for quick success and instant benefit. Instead, he believes that everyone who has made a choice will move forward with his own love. He is not arrogant and impetuous efforts, in 2018, he relied on his own strength to win the world finals in the S8 arena. Even if he won such a high prize, jackey love did not slacken on his ability improvement. He also won the S9 spring championship and S10 summer championship in the following competitions.
AC Leixi is the first wackking world champion in China. Because of his unique personality and different from other dancers, people on the Internet have great controversy on him and even attack him personally. He never paid attention to these voices, only presented the most real himself to the public, relying on his strength to win his achievements.
Liu Yicun is an E-sports photographer and a witness to the growth of E-sports. He recorded the hustle and bustle of the e-sports arena with silent lens, and fixed countless wonderful moments. His works were collected by tens of millions of E-sports people. But when someone offered to commercialize his career, he firmly refused. He just wanted to do what he liked to do simply.
Today, they have achieved excellent results in their respective fields through silent struggle. It's the attitude TGIF has been adhering to. Inviting them as brand spokesmen this time is not only a kind of fate, but also a two-way choice based on the concept fit.
Speaking for gamers is what TGIF has been doing all along
As a rare brand of original game culture in China, TGIF brand The name comes from the English slang "thank God it's" "Friday" is meant to be a voice for gamers. For those who grew up with the game, it is undoubtedly the happiest thing to have a weekend game time after a week's work / study.
The design inspiration around the chaopai launched by TGIF brand comes from the various feelings and moments of players in the game. It connects each player with clothing, accessories, fashion games and other products, so that each player can enjoy the brand culture that belongs to E-sports alone.
At present, TGIF In addition to the TES team hero league professional players Jackeylove Yu Wenbo, Knight Zhuoding and karsa honghaoxuan have signed the contract. They have also cooperated with Jiang Yunsheng, Zhang zhehan and other traffic stars to bring products with E-sports attributes and in line with the players' lifestyle, and jointly create a unique E-sports brand.
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