Reporter Observation: Shrimp Eating Summer Is The Season For Us To Get Together

On a sunny night in Wuhan, where the temperature is 35 degrees Celsius, I go out with three or two friends, cross the Yangtze River, find an unknown alley, find a shrimp shop, light a dozen beers, chat and brag together, and feel the smoke of the world when night falls.

I don't know if every Wuhan people or tourists who come to Wuhan to punch in crayfish will have such complex. The process of waiting for a place to call and peel shrimp on the street is more pure than the taste of real shrimp meat. Eating crayfish, which seems like a waste of time, actually gives too much fun to socialize and share.

Whether it's roadside stalls, night markets, big stalls, or chain stores now open in shopping malls, the environment has changed. It has never been the shrimp eater and the state of mind when eating shrimp“ Let's eat crayfish It's not only the greetings between friends, but also the fun of eating shrimp.

Nowadays, the development of processing industry has broadened the eating scene of crayfish. At home, you can go to the vegetable market to buy fresh crayfish, or buy semi-finished products for processing. Ready to eat small snacks in independent packaging, in the study and work of the gap, can easily achieve the "greedy" this purpose.

In this regard, some people in the industry are optimistic when they are interviewed by the reporter of the 21st century economic report. In its view, such innovation not only extends the processing industry chain, but also can better meet people's diversified needs, and even provide support for the catering industry. However, leisure snacks actually means the transformation from social consumption to personal consumption. When the latter gradually develops consumption inertia, will the former be reduced?

It is worth noting that not only crayfish, but also hotpot and barbecue are the same. In addition to the taste stimulation, more often it has become a social bond. About a barbecue, eating shrimp can basically shorten the distance between people.

In fact, crawfish has become a new way of socializing after 90s. According to the needs of consumers, today's crayfish tastes are already varied, from the traditional garlic paste flavor, thirteen flavor, spicy flavor, abnormal spicy, steamed shrimp, and then to rattan pepper flavor, salted egg yolk flavor, ice treatment and other new patterns, directly hitting different people's differentiated taste buds. As a result, crayfish has become the first choice for an appointment, whether it's an old friend or a customer who doesn't know what they like. The self-confidence of characteristic food culture, the comity between chopsticks and chopsticks, the satisfaction of directly using chopsticks, and the smoke of beer barbecue are all the catalysts of social intercourse, which make people get familiar quickly.

Indeed, in the catering industry, "content is king" is still applicable. However, in addition to good food materials and quality, it has become the only magic weapon to create a louder brand and implement differentiation strategy from thousands of restaurants. At present, many businesses only focus on the food itself, but ignore the emotional connection and resonance with consumers. Then, if there are similar brands, the core competitiveness of the brand will be disintegrated. In order to avoid the disintegration of personal consumption attributes of crayfish, it will become another breakthrough after taste innovation to continuously excavate its social attributes. Looking at the successful cases of Haidilao, we can see one or two.

Similarly, for the crawfish series of leisure food which is in the rising period, there are many homogenized products at present, and there is no very strong leading product. What can touch consumers and what can promote high-sales products to stand firm has become the problem that the head enterprises need to think about. And seeking to break through in the homogenization, social networking can be regarded as an innovation.

Anyway, this summer, let's eat shrimp! It's good to blow the air conditioner in the business district, enjoy the good environment of the new shrimp shop, look for a fly restaurant and see the authentic taste buds. It's OK to go to the food market and weigh in a few pounds and take it home to cook. The most important thing is that we get together.

?