Cross Border E-Commerce Ushers In A Golden Period Of Rapid Development, And The Market Growth Along The "Belt And Road" Is Huge!

As the Internet penetration rate of the "belt and road" countries is still low, with the continuous expansion of trade scale between China and the countries along the "belt and road", cross-border e-commerce ushers in a golden period of rapid development.

Recently, the globalization think tank (CCG) released the "B2C cross-border e-commerce platform Research Report" shows that in the future, Chinese enterprises are expected to maintain the growth momentum in Russia, the United States, Spain and other countries through cross-border e-commerce. At the same time, E-commerce markets in Southeast Asia, central and Eastern Europe, and the Middle East Asia along the "belt and road" still have a lot of room for growth.

It is reported that the implementation of China's "belt and road" initiative has provided a favorable opportunity for the development of China's cross-border e-commerce. In the "digital silk road" under the support of the "belt and road" digital economic construction, the mode of small and medium-sized enterprises participating in online retail through cross-border e-commerce will not only gradually affect the global retail pattern, but also grow into a new engine for China's future economic and trade cooperation, and further promote the development of China's foreign trade.

At present, China has become the largest trading partner of 25 countries and regions along the belt and road. According to the statistics of China Customs, in 2019, the total value of import and export between China and the countries along the belt and road is 9.27 trillion yuan, with a year-on-year increase of 10.8%, which is 7.4 percentage points higher than the overall growth rate of foreign trade, accounting for nearly 30% of the total import and export value.

In fact, cross border retail e-commerce, as an important channel for China's manufacturing "going out to sea", will usher in a new opportunity in 2020. Under the influence of the epidemic, the off-line consumption market of overseas countries has been impacted, and the consumption habits show an obvious trend of "offline to online".

According to the report, Alibaba express and Amazon are the main participants in the global cross-border e-commerce export market. Amazon's business is mainly in the European and American markets where e-commerce business is relatively mature. Alibaba Express has a certain advantage in Russia, Europe, Latin America and other regions through its flexible market strategy.

According to the reporter's understanding, Taking Quanzhou, an important textile and clothing production and export base, as an example, since Quanzhou restarted the cross-border e-commerce export business in June 2020, the local government has supervised 9.8488 million pieces of cross-border e-commerce export goods, with a total amount of 728 million yuan. For example, shoes, textiles, clothing and accessories, accessories, bags, small appliances, digital product accessories and other household daily necessities "made in Quanzhou" are being sold to 10 countries and regions in the Philippines, Malaysia and Indonesia through cross-border e-commerce with the advantages of high-quality, low price and strong practicability.

However, although the overall development trend of cross-border e-commerce is better, there are still some problems. For example, the homogenization of products exported abroad is relatively serious, mainly focusing on 3C consumer electronic products and clothing, there are more OEM products and insufficient brand marketing. At the same time, the awareness of intellectual property rights is not in place, and infringement complaints are often encountered.

It is worth noting that recently, Amazon's "account number, brand and fund" for "induced praise" has triggered an earthquake in the cross-border e-commerce industry. This also means that the wild growth of cross-border e-commerce ecology is ushering in standardized management to prevent "bad money driving out good money". At the same time, from July 1, the EU e-commerce value-added tax was officially implemented, which will also have a certain impact on cross-border e-commerce sellers.

Obviously, to actively adapt to the changing international trade environment and market demand, innovative technology and marketing has become the direction of cross-border e-commerce enterprises.

(source: China clothing association)

?