China Textile And Garment Trade Fair (Paris) Optimistic About The Prospect Of "Post Epidemic Situation"

From July 5 to 9 local time, the high-end exhibition hall of China Textile and clothing trade exhibition (Paris) and Paris International Clothing and clothing, noodles and accessories procurement exhibition were held at the same time in atelier Richelieu & 5rue Du mail, No.5, Post Street, ladrie, Paris, France.

This year's high-end exhibition hall will combine the atmosphere of advocating nature and fashion art gallery, involving 150 international manufacturers with the most supply chain advantages from 15 countries and regions. More than 7500 pieces of the latest clothing samples and surface accessories are displayed. At the same time, the fashion trend of autumn and winter 2022-2023 will be released to visitors.

This year's high-end exhibition hall, the proportion of Chinese clothing and fabric is more than half. Second, South Korea accounted for 15%. 60% of suppliers with sustainable environmental certification. 20% of suppliers can accept small batch orders.

There are 900 pre registered visitors. Representatives of famous brands and purchasers include Etam, bonpoint, Chloe, La Redoute, Lee Cooper, etc. On the first day of the exhibition, the Chinese clothing area was favored and concerned by the audience. The buyers were mainly from France, with Dutch and Belgian buyers visiting and purchasing.

Buyers generally believe that after the epidemic, terminal consumption is gradually returning to normal, so they hope to purchase as soon as possible. There are some brand customers who seldom visit the exhibition in the past, but they are more comfortable with the presentation of the exhibition hall.

Nearly 1500 samples of men's and women's clothing were displayed in China's clothing District, covering all kinds of men's and women's clothing, from shirts, jeans and knitwear to coats and down coats, and from home clothes to outdoor clothes. Among them, women's skirt accounted for 36%, men's coat accounted for 20%.

The audience showed great interest in creative sweaters, colorful skirts, printed silk accessories and straw hats. During the exhibition, some buyers have locked in some suppliers' samples and will contact with suppliers in succession.

Enhance the effectiveness of exhibition hall

Xu Yingxin, vice president of China Textile Industry Federation, gave full affirmation to this high-end exhibition hall. He believes that the Paris high-end exhibition hall after rapid iteration has played a key role in maintaining the stability of the supply chain of European fashion industry.

As a result of the epidemic, we are still unable to meet at the exhibition site this July. With the acceleration of vaccination in Europe and the gradual return of people's work and life, business activities including exhibitions are expected to resume. Although there will be a process to restart the global economy, the strength and anti vulnerability of the industry before and after the outbreak make us confident in the face of future uncertainty.

Before we can hold the physical exhibition again, the textile branch of the Council for the promotion of international trade (CCPIT) and Messe Frankfurt (France) agreed that we should adhere to the logic of meeting the needs of suppliers and purchasers, adhere to embrace change and provide brand-new solutions for the industry.

In order to welcome the Chinese enterprises participating in the exhibition hall, bu Shuya, President of Frankfurt Exhibition (France) company, specially chose the Louvre square in Paris to record a warm video.

As we all know, the glass pyramid behind him was designed by I.M. Pei, a world-famous Chinese architect. But in his opinion, it is not only a building, but also a symbol of the link between China and France. The high-level exhibition hall held this week at No. 5 post street and heisherieu in ladrie, to some extent, is also a window for Sino French textile and garment trade exchanges in the post epidemic era. The blue sky and white clouds in France are refreshing, and we are confident in the recovery of physical exhibitions in the future.

He was very satisfied with his team's exclusive exhibition space and related promotion for 15 key brand enterprises from China. In particular, in order to increase the dynamic display effect, the digital show was launched. He thinks these attempts are meaningful. In his opinion, China is not only the largest producer of fashion products, but also one of the main countries promoting the change of international fashion. China has a complete textile and clothing supply chain system, which has obvious advantages in production, design and research and development.

Maintain the advantages of China's textile and garment international supply chain

Yan Yan, director of the social responsibility Office of China Textile Industry Federation, emphasized that sustainable production and sustainable product development are the main driving forces for enterprises to maintain their own supply chain advantages in the post epidemic era.

Yan Yan believes that sustainable development is a common challenge for the global fashion industry. The development of China's fashion industry provides strong support for Chinese consumers and global consumers to pursue a better life. In the future oriented development, China's fashion industry should actively seek industrial solutions in response to the challenges of sustainable development.

Taking climate change as an example, China's fashion industry launched the 2030 climate innovation project to promote the collaborative action of industry chain partners from the material end to the brand end, and transfer the value of industrial sustainable development to consumers with products as the carrier, so as to promote the sound development of sustainable consumption, that is, sustainable value products meet the demand of sustainable consumption, Sustainable consumption demand drives the development of sustainable products.

The strong purchase intention of professional buyers for environmental protection products also confirmed the trend that consumers are willing to pay more for environmental protection products. Similarly, the proportion of ready-made clothes made of environmental friendly materials increased in the samples displayed by brand enterprises. Supply, procurement and consumption overlap more and more in environmental protection and sustainable products.

Fiona Yu has extensive experience in overseas textile and fashion product management and marketing. She worked for Christine Dior and DMC, the French Textile Group, and later founded YDM consulting in the Netherlands.

She is familiar with fashion supply chain and European market. She has successfully assisted domestic textile manufacturing enterprises to establish cooperation with well-known European retailers, and has promoted more Chinese enterprises to international platforms. During the senior exhibition hall, she used her knowledge of fashion industry to promote the on-site publicity and promotion activities of Chinese independent brand enterprises. In addition, she gives her personal advice on how manufacturers can build collaboration with European retailers.