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What Is The Most Popular Fabric In 2022? Listen To The Four Clothing Brands
Reporter Xia Xiaoyun
2021 China fabric star series activities have begun, and a large wave of fashionable fabrics will enter our view. This activity is guided by China Textile Industry Federation and sponsored by textile and clothing weekly magazine, with special support from Huayuan Ecological Technology Co., Ltd. and Qingdao Bangte Ecological Textile Technology Co., Ltd. Are you excited and want to know what kind of fabric will be popular in 2022? What is the purchasing direction and standard of clothing enterprises? On the eve of the 2021 China fabric star review meeting, we invited the judges of 2020 China fabric star, a heavyweight textile and garment industry, as well as outstanding fabric enterprise representatives to analyze the fabric fashion trend, introduce new fabric products, and discuss the purchasing direction of garment enterprises. We hope you will continue to pay attention to it.
Guests in this issue:
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"Nature" and "technology" are still the popular direction of fabric in the future. ——Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd ?
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This year's purchase direction is mainly environmental protection functional fabrics (lacell / acetic acid / viscose and other interwoven blended fabrics). ——Dong Mingtai, e-commerce purchasing manager of Hangzhou yifengge Clothing Co., Ltd
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Environmental protection theme, "recyclable" materials, functional (antibacterial, etc.), scientific and technological elements, Xinjiang cotton and other five major fabric popular directions are worthy of our attention. ——Xu Jingyun, scientific innovation director of Jinba men's wear (Shanghai) Co., Ltd
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We are more interested in functional fabrics, such as temperature control and self heating fabrics. ——Guan Xin, deputy director of e-commerce design of peak (China)
Towards the trend of science and technology
With the gradual improvement of living standards, the public began to pay attention to environmental protection, "protect the earth", "climate action", "carbon neutral" and so on have become popular words. Of course, our textile and garment enterprises should keep up with the trend and advance along the green line of science and technology fashion.
Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd., said that nowadays more and more people are pursuing comfortable, free and environment-friendly life concepts. "Nature" and "technology" are still the popular direction of fabrics in the future. To cater to the "natural" trend, we pay more attention to the natural environmental protection characteristics of fibers and the comfort of fabrics. Following the trend of "science and technology", we will improve the technology to make the traditional materials updated and more fashionable.
Dong Mingtai, e-commerce purchasing manager of Hangzhou yifengge Clothing Co., Ltd., said that in 2021, General Secretary Xi Jinping focused on carbon emissions. I think our textile industry should also pay attention to carbon calculation planning from raw materials, spinning, weaving, dyeing and finishing, finishing and garment processing. So fabrics that can be developed around this topic in 2022 will be popular.
?“ Today, "environmental protection" and "sustainable fashion" of textiles and clothing are the hottest fashion topics. " Xu Jingyun, director of science and technology innovation of Jinba men's wear (Shanghai) Co., Ltd., said that the five popular directions of fabrics such as environmental protection theme, "recyclable" materials, functional (antibacterial, etc.), scientific and technological elements, and Xinjiang cotton deserve our attention. "
Guan Xin, deputy director of e-commerce design of peak (China), believes that the theme of environmental protection and recycled fiber will remain the key trend of the whole industry. He also said that as textile technology continues to mature, people's expectations of clothing are increasing, so functional fabrics are loved by consumers, such as durable waterproof fabrics that can be stretched, breathable, stain resistant and can be compressed.
Fabric enterprises should not only keep up with the fashion trend, but also firmly grasp the purchasing direction and standard of clothing enterprises, so as to remain invincible in the market.
When it comes to fabric purchasing standards, Guan Xin believes that comfort is the first standard, followed by brand positioning; At present, we are more interested in functional fabrics, such as temperature control and self heating fabrics.
"Our standard of fabric selection is technology, fashion and green, which has valuable selling points. Secondly, the fabric has good stability, fast cycle and easy care. This year's purchase direction is mainly environmental protection functional fabrics (lacell / acetic acid / viscose and other interwoven blended fabrics), "Dong Mingtai said.
"We give priority to color when purchasing fabrics," Xu Jingyun said. Of course, fabrics should have texture and flesh feeling. The materials are mainly chemical fiber, interwoven and silk products. The product quality must also meet the requirements of relevant national standards.
Commercial promotion
Make "fabric star" more influential
Since the first held in 2011, the fabric star series activities have been held for 9 times in a row, with increasing authority, influence and rich content. It has witnessed the rapid development and great progress of China's textile and garment industry in the past 10 years, and has been enthusiastically participated by more than 1000 enterprises in the upstream and downstream of the industry chain from all provinces and cities in China. What do the judges who participated in the judging committee think of the "fabric star" activity last year?
?“ Affected by the epidemic situation last year, the fabric market has been greatly impacted. This year, the market has gradually recovered, and everyone has invested more in the research and development of new products. I am full of expectations for the products of "China fabric star" this year Jin Shuo said that the "China fabric star" activity has set up a platform for enterprises to display a large number of fabric enterprises. It is very meaningful for fabric enterprises and garment enterprises. If we can connect fabric enterprises and clothing enterprises in the future, and help fabric enterprises carry out commercial transformation, I believe this kind of commercial promotion will be promoted, It will make "China fabric star" more influential.
?“ Through the fabric competition, the information of the upstream and downstream can be highly unified, and the upstream and downstream of the industry can be quickly connected, and the strong can be combined, which is conducive to rapidly improving the status of China's textile industry. " Dong Mingtai said that if the fabric scale and category can be further expanded, the industry influence will be stronger.
After taking part in the China fabric star activity, Guan Xin felt that the activity was very good. He also saw some very good fabrics. He hoped to have more functional fabrics related to sports.
When talking about the China fabric star event, Xu Jingyun felt a lot. He said that the organizers of the event provided a good platform for seamless docking of textile and clothing enterprises, and also boosted the development of local core industries. In the future, we hope to organize several core textile enterprises in Keqiao to carry out point-to-point docking for willing brand clothing, so as to enhance the influence of fabric star activities.
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