The Second Half Of 2021 Has Begun. How Can The Wool Textile Industry Grasp The Opportunity Of Recovery?

In the twinkling of an eye, 2021 is more than half the time. Different from the first half of last year's new crown pneumonia epidemic haze, for the wool textile industry, this year is a rare adjustment and recovery period. At the same time, thanks to the government's strong control over the epidemic situation of new crown pneumonia, China's wool textile industry has made steady progress in the fierce market competition and kept pace in the turbulent changes, showing different vitality.

　　 Dig deep into the market and make efforts

With the alleviation of the epidemic situation in 2021, the wool textile market gradually recovers and the demand increases. Wool textile enterprises accurately grasp the market opportunity, fully tap the potential of key markets, and enter the market with more competitive and richer product lines, and have achieved good results.

In 2021, with the recovery of the economy, a large number of orders follow. Jiangsu Sunshine Group won the bid for the police dress project on May 24. The volume data collection was completed on June 7, the shipment was completed on June 22, and the full-scale appearance was made on July 1. Behind the completion of delivery in 15 days and the completion of 2021 police dress campaign in 2 months, Jiangsu Sunshine Group overcame the difficulties such as tight delivery of production tasks and high process difficulty coefficient, planned ahead and deployed as soon as possible. With rich military uniform production experience, well-known police dress standards, unique "fabric + clothing" supply, production and marketing integrated management and outstanding technology research and development ability, And advanced intelligent production equipment, excellent, rapid, successful completion of the police dress design and production tasks.

Since the beginning of spring this year, the production and demand of kangsaini group have been booming. On May 8, the intelligent dyeing plant of kangsaini Group Co., Ltd. was put into operation; On June 5, the supporting decoration project of the intelligent spinning factory was completed. The world's first intelligent digital unmanned black light factory jointly built by konseni and Siemens of Germany adopts intelligent woolen production line and supporting intelligent warehouse to build the first fully intelligent unmanned workshop in China's textile industry, which is the largest and most intelligent cashmere production workshop. After all the workshops are put into operation, the production efficiency will be increased by 50%, the inventory turnover rate will be increased by 100%, and the delivery period will be shortened by 50%. A new era of three week delivery in the industry will be opened.

In early July, Xinao textile and Xinao cashmere appeared on SpinExpo Paris with 2022 / 2023 autumn and winter series products. Xinao cashmere integrates the concept of sustainable development into the production process of cashmere products, strictly abides by GRS standards, reuses the cashmere fiber before or after consumption, retains the original color and performance of recycled fiber to the maximum extent on the premise of ensuring the normal wearing performance of the product, and reduces carbon emission and pollutant emission in dyeing and primary processing, Provide more green products for consumers. Xinao provides more green products for brand customers who focus on sustainable fashion, which is favored by French customers and brands from Germany, the Netherlands and other European countries.

Erdos Group's five brands 1436, Erdos, Erdos 1980, blue Erdos and Erdos kids also released new autumn and winter 2021 products recently. The new products pay more attention to environmental protection and highlight the concept of natural harmony. With the soft materials with tension such as mulberry silk and cashmere as the carrier, through artistic expression techniques and exquisite craftsmanship, the new products restore the rich historical heritage of Ordos civilization, trace back to the warm starting point of grassland civilization, and use clothing as the carrier to arouse a more far-reaching natural charm.

　　 Plan ahead and take the initiative

This year is the first year of the "14th five year plan". China's wool textile industry faced with the negative impact of the epidemic situation, withstood the pressure of rising raw materials, and achieved good results in the first half of the year. The second half of 2021 has already started. Can the wool textile industry calmly cope with the crisis and achieve high-quality development? Many wool textile enterprises have already planned ahead of time and take the initiative to occupy the initiative in the next market competition.

"How can I live out of my brilliance in the current great changes? What kind of development path should we take? What measures should be taken to deal with the challenges that have emerged and will emerge? This is a major issue that must be deeply considered at present. " Wang Linxiang, chairman of the board of directors and President of Ordos holding group, said: "in the face of internal and external pressure, we should adapt to the time, advance to technology, empower equipment, and take the road of green and low-carbon clean development in industrial upgrading; In the face of the rapidly fluctuating market environment, we should actively change our business ideas, effectively control business risks, and create greater economic and social benefits; In the face of the problems, shortcomings and difficulties of the enterprise itself, we continue to promote continuous improvement. In the second half of the year, in the face of risks and challenges, Erdos Group should focus on several major events, such as project construction, production and operation, make preparations in advance, and do our best to play the second half, so as to make a good start and layout for the high-quality development of the "14th five year plan". Following the new concept of conforming to the policy guidance, highlighting low-carbon value and having the advantages of science and technology and cost, we will create a new industry benchmark and enhance the green competitiveness and sustainable development of the group; All fronts comprehensively and deeply promote continuous improvement, all business units continue to work hard, all links work closely together to maintain the high-quality and efficient operation of the whole chain, firmly play the second half and strive for better performance; Enhance the influence of Ordos brand. "

"After years of technical innovation, the spinning ability of kangsaini is highly mature, and cashmere yarn can be applied to more high-end clothing products. However, raw materials are the key to make the "made in China" garments go global and face high-end groups. As Asia's only Pitti filati exhibitor in Italy, consini group has always been committed to the production of high-quality cashmere raw materials, providing high-quality cashmere yarn for all kinds of clothing production. To lay a solid foundation for "made in China" luxury goods. Kangsaini group intelligent factory is committed to innovation of traditional textile industry, so that the textile industry in the digital era glow with new vitality. At the same time, the group adheres to quality and conforms to international standards. Next, kangsaini will develop in scientific and technological innovation, intelligent digital and cross-border cooperation, explore higher and newer fields, add new impetus to the textile industry, and give new meaning to the "made in China" fashion art. " Zhejiang Ningbo kangsaini Group Chairman, President Xue Jingli said.

Chen Lifen, Secretary of the Party committee of Jiangsu Sunshine Group, said: "in the new period and new development stage, Sunshine Group will continue to make great efforts in innovation driven, building independent high-end brand, intelligent informatization construction, and high-quality talent team construction. Start with textile, and look after home with textile. " Chen Lifen, Secretary of the Party committee of Jiangsu Sunshine Group, said that next, the sunshine group will further undertake the main responsibility of the enterprise, make intensive efforts in the field of textile and clothing, take innovation as the engine, realize the "two wheel drive" of digital industrialization and industrial digitization, strengthen the confidence and determination, pool the strength to forge ahead, and fully open the new journey of sunshine's high-quality development.

Zhao Liang, chairman and general manager of Nanshan Zhishang, said that Shandong Nanshan Zhishang science and Technology Co., Ltd. has actively promoted all kinds of work around the established development strategy and annual business plan, made efforts to improve the R & D strength and product competitiveness, and maintained the sustainable and steady development of the company's main business, and achieved good results, showing a steady growth trend, Nanshan Zhishang will continue to make use of the company's advantages in the whole industry chain, R & D advantages, brand foundation and other comprehensive highlights to strengthen its operation ability, and quickly realize the goal of fabric import substitution and the future international leading enterprise of high-end fashion clothing customization.

"Nanshan Zhishang will continue to take scientific and technological innovation as the core driving force for development, develop in an intelligent and digital direction with high quality, break through the tradition and accelerate the transformation of new and old kinetic energy; Innovative thinking, integrated into the international and domestic development cycle; Accelerate the intelligent and digital upgrading, further support the company's scientific and technological innovation and customization mode innovation, so as to achieve the goal of leading the company's development with innovation, and create the whole industry innovation chain of "from ranch to show field". Next, Nanshan Zhishang will continue to deepen its main business, continuously strengthen product research and development, brand and channel construction. Relying on the integrated R & D advantages of "fabric + clothing" complete industrial chain, while consolidating the ODM / OEM business, we should make efforts to the large-scale personalized clothing customization business, and establish and maintain the image of the leading enterprise in the whole industrial chain of China's Worsted textile industry and the leading enterprise in the field of high-end clothing customization. " Zhao Liang said.

(source: China Textile News)