China Shoes Capital Of Jinjiang, Quanzhou

On July 25, Quanzhou, Fujian Province, was honored with world heritage“ Quanzhou: China's world maritime trade center in song and Yuan Dynasties "passed the deliberation and became the 56th World Heritage site in China. In addition, the "light of domestic products" that has aroused the nationwide "wild consumption" recently -- hongxingerke, guirenniao and other brands are all from Quanzhou, which makes this treasure city stand in the spotlight again.

Jinjiang City of Quanzhou once occupied half of China's shoe industry and was known as "China's shoe capital". More than 12 famous brands such as Anta, 361 °, Tebu, peak, Jordan and so on all started here. Nowadays, the consumer market of Guochao is hot, and some domestic sports brands also usher in new development opportunities.

Enterprise survey data show that there are 40000 "sports shoes" related enterprises in China. In terms of regional distribution, the number of enterprises in Guangdong, Fujian and Shandong ranks among the top three in China. In terms of urban distribution, Dongguan, Guangzhou, Shenzhen, Quanzhou and Putian rank among the top five in China. In terms of annual registration, 2019 is the most registered year in the past decade, with 8851 new registered companies; In 2020, the number of registered companies will be 6021, a year-on-year decrease of 32.0%. The number of registered companies in the first half of this year was 1737, down 47.3% year on year.

Distribution of sports shoes enterprises in cities: Dongguan ranked first, Quanzhou ranked top five

From the perspective of urban distribution, Dongguan, Guangzhou, Shenzhen, Quanzhou and Putian are the five largest cities with the largest number of sports shoes enterprises in China. Recently, hongxingerke, praised by the whole network, is from Jinjiang City, Quanzhou. What's interesting is that almost all the domestic brand sports shoes we are familiar with come from Jinjiang, Quanzhou, such as Anta, Tebu, 361 ° and so on. At present, there are 2109 sports shoes enterprises in Quanzhou, ranking the fourth in the national city ranking. Among them, there are 1143 sports shoes related enterprises in Jinjiang, accounting for 54.2% of the city.

From the perspective of provincial distribution, enterprise survey data show that the existing sports shoes related enterprises in China are mainly distributed in Guangdong, Fujian, Shandong, Zhejiang, Jiangsu and other provinces. Among them, Guangdong Province has the largest number of sports shoes related enterprises, a total of 18615 platoons. Fujian Province ranked second with 3776 related enterprises; Shandong ranks third with 1861 related enterprises.

In the first half of this year, 1737 enterprises were registered, down 47.3% year on year

According to the enterprise survey data, from the development status of sports shoes related enterprises in the past decade, 2019 is the peak of enterprise registration, with a total of 8851 enterprises registered in the whole year, with a year-on-year increase of 39.9%. In 2020, the number of registered companies will be 6021, a year-on-year decrease of 32.0%.

In terms of the registration volume in the past two years, in the first half of 2021, the number of sports shoe enterprises registered in China was 1737, a decrease of 47.3% year-on-year. From the perspective of quarterly registration, the number of registrations in the first quarter and the second quarter of this year showed a downward trend.

The small town behind hongxingerke is the real "light of domestic products"

Jinjiang City of Quanzhou, known as the "shoe capital of China", once inherited the shoe cabinet of a generation. Enterprise survey data show that 12 well-known enterprises that we are familiar with, such as Anta, Tebu, peak, 361 degree, Delphi, Jordan, noble bird, Merck, hydron, nebu and so on, are established here. It can be said that 1995-2005 is the golden decade for the establishment and rise of these brands. Among them, fuguio, Merck and hongxingerke are the earliest sports shoes brands. Among the competitors, Anta and Jordan are one of the most outstanding brands. Anta sports was listed in July 2007 and has developed into a comprehensive sports goods enterprise in China.

Nowadays, with the "domestic products" becoming the outlet of the capital market again, consumers' awareness of national brand is gradually awakening, and the attention, identity and trust of domestic brands are significantly enhanced. The domestic sports brands in Jinjiang, Quanzhou, will usher in a turning point again.