Adidas Revenue In China Fell 16% In The Second Quarter
On August 5, Adidas released a mid year announcement that Adidas' revenue rose 51.5% to 5.077 billion euros in the second quarter of 2021. Among them, EMEA and North America have achieved high double-digit growth, while Latin America has witnessed a rapid growth of 230.1%. It is worth noting that greater China became the only region with negative growth, with sales down 15.9% year on year.
Source: adidas official website
Obviously, this result is not only related to the high base in the same period of last year, but also related to the outbreak of Xinjiang cotton incident this year. The cotton incident exposed at the beginning of the year, to a certain extent, affected the performance of Adidas China market, directly resulting in a 16% drop instead of maintaining high growth in the previous year.
In addition to losing the Chinese market, Adidas also experienced the first "drop out" in four years. In the recently released 2021 Fortune Global 500 list, Adidas, which has been on the list for three consecutive years, has disappeared this year. Among sports companies, only Nike ranks 321.
Nevertheless, Adidas remains confident about the full year performance of 2021. Adidas side said that although the group is still under the influence of the new crown pneumonia epidemic and geopolitics, thanks to the rapid growth in the first half of the year, Adidas is expected to increase its sales volume by 20% in 2021, and its net profit will reach 1.4-1.5 billion euro, higher than the previous 1.25-1.45 billion euro.
- Related reading
- Advertising blockbuster | 百萬壕禮致敬夢想，國潮新品驚艷出圈！這個夢享季，意爾康憑實力圈粉
- neust fashion | Yimosis Is Is Straightforward To Create Fashion Products, To Be "China'S Fashion Brand With Attitude"
- Market trend | The Export Value Of China Textile City Exceeded 900 Million US Dollars In The First Seven Months
- market research | Baigou, The City Of Bags, Has A Large Amount Of Money. In Fact, Libo Is Just Two Words -- Brand?
- Management strategy | Consumers Tend To Be Rational And The "Joint Brand Effect" Is Not Popular
- Fujian | Fujian Shishi Promotes High Quality Development Of Textile And Garment Industry
- Zhejiang | Zhejiang China Textile City Digital Textile Platform Completed
- Foreign trade information | Vietnam'S Epidemic Situation Intensifies, And Foreign Traders Are Alert To Shipping Risks!
- Industrial Cluster | Australian Cotton Imports Rose In June
- Enterprise broadcasting | Ziyiku: A Dark Horse In The Cowboy World
- Jiahua Energy (600273): The Net Profit In The First Half Of The Year Increased By 28.47% Year On Year, And It Is Planned To Pay 2.5 Yuan For 10 Shares
- Huafang (600448): Transfer Of State-Owned Equity
- Economic Operation Of China'S Garment Industry From January To June 2021
- 13 Enterprises In Lanxi Were Listed In The Top 100 Cotton Textile Industry In China
- Huang Qisen In The Whirlpool
- The Price Of Raw Materials Has Risen Significantly, And The Kitchen Electricity Market In The First Half Of The Year
- The Prosperity Index Of Textile And Clothing Professional Market Was Basically Flat In July
- National Cotton Trading Market Holds 2021 Annual Storage Work Meeting
- Style Drift Of Mutual Fund Falling Into Compliance Lawson Gate: 40% Of Fund Companies Are Involved In Three Categories Of "False Name"
- 21 Hard Core Investment And Research: Red Star Macalline'S "Restructuring" And "Reassessment": How Effective Is The "First Brother" Of Home Retailing In Light Of Assets, Operation And Leverage Reduction?