School Enterprise Linkage To Promote Jiangxi Clothing "To A Higher Level"

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"Now the market situation is hot, we do not lack orders, only short of people, the annual production target will certainly be over fulfilled." At the recent promotion meeting of Jiangxi textile and garment industry chain leader system, a representative of the participating enterprises was overjoyed.

Since the beginning of this year, Jiangxi textile and garment industry has shown a gratifying trend of booming production and sales. In the first half of this year, the main business income reached 79.1 billion yuan, an increase of 19% year-on-year; The profit was 5.38 billion yuan, up 51.7% year on year.

At present, Jiangxi Province has established the textile and clothing industry as a key development industry of 500 billion yuan. However, Jiangxi still has a long way to go to build a clothing province. Breaking the talent bottleneck, promoting intelligent manufacturing, making efforts in design and brand, and accelerating the transformation and upgrading are the problems to be solved urgently in front of many enterprises.

Jiangxi clothing, how can we get to a higher level? The reporter has visited key clothing enterprises and related colleges and universities in the province to explore the problems faced by development and solutions.

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　　 "Chemical reaction" ushered in industrial upgrading of local school linkage

In June this year, a cowboy fashion conference with the theme of "YINGSHANHONG" was held in Duxian county. The models were dressed in 59 sets of jeans with various styles and full of creativity designed by teachers and students of Jiangxi Institute of fashion. The elements of five pointed star, Chinese logo, red scarves, flowers and other elements perfectly combined with denim clothing, which made the audience feast their eyes.

Why was such an innovative fashion press conference held in Yudu County, southern Jiangxi Province? In fact, Yudu county has been one of the largest garment counties with the best development momentum in recent years. There are nearly 3000 garment enterprises in Yudu County, and the output value in the first half of this year has increased by more than 50% year on year. After the industrial scale has become larger, the R & D and innovation ability has become the short board that the county urgently needs to break through. Therefore, Yudu county has strengthened the cooperation with colleges and universities, and together with Jiangxi Institute of fashion, has become the leading force in the linkage between local colleges and universities of clothing industry in our province.

Jiangxi Institute of clothing, with 13000 students, is one of the largest training bases for clothing professionals in China. It has trained nearly 100000 graduates in the past 30 years. In March this year, the Institute's clothing design and engineering, clothing and clothing design were selected into the list of national first-class undergraduate specialty construction sites in 2020.

However, due to the lack of well-known brands in the clothing industry of Jiangxi Province, the reform of new technologies, new formats and new models is relatively lagging behind. Most graduates choose to work in the coastal areas, and the personnel training of Jiangxi Institute of clothing also meets the situation of "blooming in the wall and fragrant outside the wall". This year, Jiangxi Institute of fashion has made it a hard task to increase the employment rate of graduates in Jiangxi Province by 5% every year, and promote the employment of graduates in Jiangxi Province by the whole school.

On the one hand, clothing counties are thirsty for talents; on the other hand, colleges and universities with characteristics are eager to play a role in making the industry of the province bigger and stronger. This year, Yudu county and Jiangxi Institute of fashion signed a strategic cooperation agreement, and a series of cooperation projects are in full swing, striving to solve the problem of high-level talent training and promoting industrial transformation and development.

"Cultivating talents can not be done behind closed doors. We must go out of the school, enter the industrial cluster, and integrate into the industry, so as to build an education ecosystem with deep integration of production and education." Xue Jiabao, President of Jiangxi Institute of fashion, said that in addition to closer docking of talent supply and demand with local governments, the next step is to strengthen cooperation with enterprises in the province, strive to achieve more original achievements with independent intellectual property rights, and seize the commanding height of industrial development.

Talent is the key to make Jiangxi garment industry bigger and stronger. Industry insiders believe that Jiangxi garment industry has a good foundation at the production end, huge potential, and profound talent training background. The deep cooperation between local and university is expected to produce effective "chemical reaction", which will be a great help to make up for the short board of industrial chain and realize industrial transformation and upgrading in Jiangxi Province.

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　　 Integration of production and education to speed up the completion of brand and design short board

The reason why the clothing professionals in Jiangxi are always in favor of "Peacocks Flying Southeast" has to start with the special industrial structure of Jiangxi Province.

Jiangxi is a big clothing Province, but it is not a strong clothing province. There are a large number of garment enterprises in the province, which are mainly OEM OEM, with small profit space, weak anti risk ability, insufficient independent innovation ability and clothing design ability. Therefore, it is difficult to provide enough jobs for professionals. It is urgent to supplement and strengthen the industrial chain. Brand and design are the short board that must be quickly supplemented.

"In recent years, the domestic clothing market competition is fierce, many offline physical stores are difficult to operate, Jiangxi clothing industry must find a new way to overtake." Xu Wei, executive vice president of Jiangxi Institute of fashion, believes that our province should timely determine the development path of industrial upgrading, focusing on enhancing the added value of products, and encouraging enterprises to work hard and make efforts on the design side and brand side.

He said that at present, China's clothing consumption market presents the characteristics of small and personalized demand. Many small and medium-sized garment processing enterprises in our province can adapt to market changes more flexibly by adding design elements, so as to double the industrial economic scale. At the same time, we should seize the opportunity that live broadcast with goods becomes the outlet of clothing industry, encourage Jiangxi's industrial capital to actively combine with local designer brands, and transform the processing advantages of clothing industry into commercial value and economic advantages.

From this understanding, Jiangxi Institute of fashion has embedded teaching and research into the industrial chain, strengthened the integration of production and education, established a fashion industry promotion center with the government and enterprises, introduced alumni designers, noodle and accessories enterprises, niche clothing brands and other resources, provided original design of fashion brand, technical service of central version house, held fashion release regularly, and built live delivery platform, To create a new industrial chain with complete business elements and lead the transformation of clothing industry to fashion industry.

In recent years, with the support and guidance of government departments, a large number of industrial flowers have been blooming“ Although the export of foreign trade is booming, we still insist on making our own brand and taking the domestic market. " Shengxun clothing in Qingshanhu District of Nanchang city is a local enterprise focusing on domestic sales and original brands. Its "mitainu" brand is now well-known in the market. Yue Lei, the person in charge of the company, said frankly that it is too expensive to create its own clothing brand, so it is difficult to achieve obvious results in a short time.

Baihe is one of the leading local garment entrepreneurs in Jiangxi Province. In recent days, he is busy running around the country. His "I'm happy" brand has opened more than 20 branches, specializing in selling original design of fashion culture T-shirts. In 2015, after graduating from Jiangxi Institute of fashion, he started his own business and set up a clothing design company. In a few years, he has grown into a local garment enterprise with great potential.

In Yudu, which has the advantage of backwardness, in recent years, it has gained a lot in brand strategy by introducing it. Since last year, 117 projects have been signed, and more than 200 well-known clothing brands, such as baozi, yinman, Colette, Gedi and Tebu, have gathered here. The local government has also issued a policy to subsidize 30% of the actual cost for enterprises that set up R & D centers in the county, with an annual R & D investment of more than 5 million yuan.

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　　 Innovation alliance, school enterprise joint tackling key problems and opening up intelligent channel

In recent years, Jiangxi Province is also making efforts to transform and upgrade the traditional advantages of Jiangxi textile and clothing industry, while making up for the shortcomings of brand and design.

As a labor-intensive industry, under the condition of long-term shortage of human resources, how to rapidly increase the total amount? The answer to the problem is "machine replacement", upgrading intelligent manufacturing and improving production efficiency.

An AGV intelligent robot skillfully passes through the workshop, carrying a large basket of 800 kg of clothing fabrics and shuttling between production lines... This is a scene in the 5g + Intelligent workshop of Zhongtuo garment making in Qingshanhu high tech Industrial Park of Nanchang city. After upgrading intelligent manufacturing, the company's production capacity increased by more than 30%, and the qualified rate of high-end clothing increased from 50% to 90%.

"Five million yuan will be invested in the first phase of the system, and the added benefits will be recovered in three years." Qiu Zhengxiong, a person in charge of the company, said that foreign trade orders have soared this year, and the company's output value is expected to rise from 180 million yuan to 300 million yuan with only a small increase in workers.

Affected by the epidemic situation in foreign countries, a large number of orders have returned to China since the fourth quarter of last year. Jiangxi garment industry has obviously recovered and enterprises have sufficient orders. In Qingshanhu District, a traditional clothing industry cluster area, private enterprises, represented by Zhongtuo garment and Dongshen garment, have begun to make intelligent manufacturing in recent years to improve the quality of ready-made clothes, shorten the manufacturing process and save labor costs.

Similarly, Yudu, through the introduction of subsidy policies, intelligent manufacturing upgrading is also in full swing. In 2018, the leading enterprise winner fashion invested 500 million yuan to complete the intelligent transformation, and built 15 national leading women's clothing Omni channel personalized customization intelligent production lines. The production efficiency was increased by 20%, and the management cost was reduced by 70%.

To promote the upgrading of intelligent manufacturing, universities and enterprises need to form innovation alliance and carry out joint research to tackle key problems. Jiangxi Institute of fashion has joined the strategic alliance of intelligent manufacturing technology innovation in China this year, and signed a cooperation agreement with China Institute of fashion science and technology innovation to build a graduate workstation or training base. Xue Jiabao suggested that our province should also seize the highland of scientific and technological innovation as soon as possible, prepare for the establishment of intelligent clothing industry college, establish the Industrial College Council composed of colleges and universities, government, industry associations and enterprises, and build a textile and clothing scientific achievements transformation platform and scientific and technological innovation service platform combining production, learning, research and application, so as to lead the sustainable development of clothing industry in our province.

The small total amount is the main contradiction faced by Jiangxi garment industry for a long time, which also leads to a series of problems such as the difficulty of Talent Gathering and the formation of professional market. In 2020, Jiangxi's textile and garment industry enterprises above Designated Size will achieve 171.3 billion yuan of business income, and enter the "second echelon" of the country. However, there is still a long way to go before the "first echelons" of Jiangsu, Zhejiang and Shandong, which are more than one trillion yuan. To this end, our province has formulated a three-year development target of output value of 500 billion yuan.

Industry insiders believe that Jiangxi clothing to a higher level, on the one hand, need to accelerate the pace of upgrading in the field of intelligent manufacturing, to create a domestic leading "hard power"; On the other hand, efforts should be made in the brand, design and other "soft power" to find new growth points. Only in this way can we rapidly increase the total amount, seize the opportunity of development, accelerate the high-quality development of the textile and clothing industry, and truly build Jiangxi into a textile and garment industry highland in the central region（ Source: Jiangxi Daily ? Original title: how can Jiangxi clothing go to a higher level ? ）

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