Attention: The Sportswear Market Has Increased From 165 Billion Yuan To 254 Billion Yuan

With the rise of domestic sportswear and the continuation of the sports boom caused by the Olympic Games, the current popularity of sportswear continues to rise. Data shows that from 2015 to 2020, the scale of China's sportswear market increased from 165 billion yuan to 254 billion yuan, with an average annual growth of 17.8 billion yuan, with an annual compound growth rate of 9.01%.

According to the report released by global industry analysts Inc. (hereinafter referred to as GIA), the global sports and fitness clothing market will reach 221.3 billion US dollars in 2026, and China, as the world's second largest economy, will reach 27 billion US dollars.

The "national fitness plan (2021-2025)" recently issued by the State Council will further stimulate people's enthusiasm for fitness and continue to benefit the relevant market.

When the popularity of sportswear is booming, the development of sports brands is also particularly attracting people's attention.

On August 17, golf apparel brand biyinlefen released its 2021 semi annual report. During the period, biyinlefen achieved 1.022 billion yuan of business revenue, an increase of 33.31% over the same period of last year; The net profit attributable to shareholders of listed companies was 245 million yuan, up 52.14% year on year.

With the promotion of consumption and the popularization of healthy life concept, fashion sports as a subdivision field of sports apparel began to shine. Biyinlefen believes that golf apparel, with its clear differentiation positioning, has become a more dynamic and growth potential segment of the fashion sportswear market.

In the financial report, biyinlefen shows that, according to the statistical results of commodity sales survey of national large retail enterprises released by the China Federation of Commerce and China National Business Information Center, its golf clothing has ranked first in terms of comprehensive share for four consecutive years (2017-2020), and its T-shirt has the first comprehensive share of similar products for three consecutive years, becoming a super single. In addition, after eight years of cooperation in 2013, biyinlefen renewed its contract with China's National Golf Team for another eight years, firmly occupying the leading position in the domestic golf apparel market.

In fact, at the 2021 Tokyo Olympic Games, biyinlefen's sense of existence is not weak. Biyinlefen has created the second generation of Olympic clothing for China's national golf team, the Tokyo Olympic team, to help the national team compete in the Olympic Games.

As a clothing brand positioning in the market segmentation of golf and fashion and leisure life, biyinlefen will drive high performance growth by means of continuous product innovation, brand strength improvement and channel expansion.