• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can The Low Price Of Xiaomi Plus OLED TV Stir Up The High-End Market

    2021/8/13 15:28:00 83

    Xiaomi OLED TV

    ? ? ? A few days ago, the TV market again encountered "price butcher" millet, this time millet will be the ultimate cost-effective implementation of the field of OLED.

    On August 10, Xiaomi released two series of OLED TVs, namely, Xiaomi TV master 77 inch OLED and Xiaomi TV 6 OLED. Among them, the initial price of 6 OLED 55 inch of millet TV directly dropped to 4999 yuan, and the price of 65 inch TV was 6999 yuan, which caused hot discussion in the industry.

    Although the retail prices of the two OLED TVs are 5699 yuan and 7699 yuan respectively, the lowest price has exceeded the threshold of 5000 yuan, breaking the existing pricing system. OLED has always been regarded as a high-end product. At present, the prices of various manufacturers in the market are basically above 6000 yuan. One of the obstacles to the popularization of OLED TV is high cost and high price. Obviously, Xiaomi's move is intended to open the middle and high-end TV market.

    Xiaomi also directly revealed his ambition. On August 11, Lu Weibing, Xiaomi's senior vice president, said on his micro blog: "Xiaomi already has a full-size / multi series / different price range of OLED product layout. Next, Xiaomi's OLED TV target is also very clear, of course, to win the first place in China's OLED TV market."

    It should be pointed out that the overall demand of China's TV market is low, especially the performance of high-end products is not satisfactory. According to the statistical data of sigmaitell, in 2020, the market size of China's OLED is less than 200000 units, and the penetration rate is 0.4%. It is expected to grow to 300000 units in 2021, and the penetration rate will rise to 0.8%, which is still at a low level.

    With the development of Xiaomi, the OLED market is becoming more and more lively this year. The participation of more manufacturers and the release of greater production capacity are expected to further promote the popularization of OLED.

    Catfish admission

    In recent years, more and more brands have joined the OLED camp in the TV industry, from LGE, Sony, Skyworth to Hisense, Huawei, Xiaomi, etc. In the process of laying out the high-end TV market, OLED has almost become a must for manufacturers. Among domestic enterprises, Skyworth invested earlier and was quite active, and later Xiaomi accelerated its entry into the market with the power of new brands.

    Taking Xiaomi TV 6 OLED as an example, Xiaomi started its way in the high-end TV market with the cost performance strategy, which reflects the control ability of Xiaomi in the supply chain cost and the differences in product design ideas. Compared with other high-end OLED TVs, millet TV 6 OLED has made a comprehensive balance in price, display performance and other aspects.

    In terms of group intelligence consulting, Xiaomi TV 6 OLED series products, which adopt 4K, 60Hz refresh rate and other specifications and technologies, belong to the entry-level products of OLED TV sets, but have achieved a great breakthrough in the price. With the overall layout of Xiaomi 6 and master series OLED products in the middle and high-end market, the overall performance of millet product line has been improved, which is in line with the basic direction of the enterprise's own transformation to medium and high-end. With the ultra-high performance price ratio and the huge influence of millet brand in the Chinese market, especially among the young major consumer groups, to expand the user base of OLED technology and accelerate the promotion of OLED TV penetration rate in the Chinese market, for the whole Chinese TV market, this move will play a catfish effect and bring vitality to the sluggish Chinese TV demand.

    Compared with the competitive products, Xiaomi TV 6 OLED with a price of 5000 yuan forms a competition for the generally high price OLED TV. For young users who want to taste fresh, Xiaomi may become the first choice. However, for high-end product consumers who are not sensitive to price, the product power of Xiaomi master series still faces direct competition from traditional manufacturers.

    On the other hand, some people in the industry also pointed out that millet TV 6 OLED also forms a competition in the high-end LCD market, including the mini LED TV which has been popular in recent two years. Sun Jian, senior analyst of group intelligence TV research, told the 21st century economic report: "in terms of competition, the release of low-cost OLED models will drive the growth of OLED demand scale under the background of China's market downturn and the decline of high-end demand, which will have an impact on miniled backlight TV. Miniled backlight technology is still in its infancy, and there is room for substantial cost reduction. Under the impact of OLED, whether miniled will accelerate the process of cost and price decline, face-to-face competition with OLED in the price dimension, and consumers' acceptance of both are worth observing. "

    Behind the competition for high-end market

    OLED as an advanced display technology has been launched for many years, ultra-thin fuselage, excellent image quality and other performance has been widely concerned by the industry. However, due to the unfavorable factors such as high manufacturing cost and single panel supplier, the market performance is not as expected. In the past two years, with the continuous expansion of brand camp and further strengthening of product competitiveness, OLED TV market has ushered in accelerated growth. According to the statistical data forecast of group intelligence consulting, in 2021, the global OLED TV shipment will be 6.3 million, with a year-on-year growth of 77%. By 2022, the shipment will be close to 10 million, with a year-on-year increase of 51%, and the penetration rate will exceed 4%.

    Behind the growth of OLED penetration rate and manufacturers' competition for high-end market is the continuous improvement of OLED production capacity and the further decrease of cost. In terms of high-end products, with the increase of the production capacity of Guangzhou OLED factory and the convergence of price difference with LCD TV panel quotation, the OLED TV panel exclusively supplied by LGD has not only become the key to increase customers' purchase intention, but also increased the penetration rate of OLED TV panel to 2.6% in the first half of this year, with the shipment volume of 3556000 pieces. In addition, with the production capacity of Guangzhou OLED plant reaching 90K sheets per month in the second quarter, it is expected that the overall OLED TV panel shipment volume in 2021 is expected to move forward to 8 million pieces, and the penetration rate is expected to reach 3%.

    For large-scale OLEDs, high cost has always been a difficult problem to popularize, and the cost has decreased since last year. Group intelligence also pointed out that the cost gap between OLEDs and LCD modules of the same size has been narrowing this year. Its data shows that as of May 2021, the price difference between 65 inch and 55 inch 120Hz 4K OLEDs and LCD modules has decreased from 2.1 times and 1.9 times at the beginning of the year to 1.8 times and 1.7 times respectively.

    On the other hand, more brands are stepping into the field of large-size OLED to break the unique situation of LGD. Previously, Samsung's SDC has announced the construction of OLED production line, which is likely to join the supply in 2021; After TCL technology took a stake in joled last year, it also plans to build a large-scale OLED production line in Guangzhou.

    With the optimization of cost and production capacity, TV brands in the global OLED market are also improving their competitiveness. According to the group intelligence consulting report, at present, LGE and Sony have been adhering to the OLED as the technology mainstay, leading the OLED TV market. LGE realizes full coverage of all OLED TV sizes in the product line planning of OLED TV, and the product line is the most abundant; Sony has outstanding features in the planning of OLED TV product line, which is mainly manifested in its concise product lineup and focusing on high-end products; In contrast, due to the constraints of product positioning, brand pull and other factors, as well as the shrinking demand of China's high-end market, Chinese brands still have much room for improvement in the field of OLED TV.

    ?

    • Related reading

    The "Snowball" Of 500 Billion Internet Celebrities May Become The Next "I Kill U Later" With No Return For Money

    market research
    |
    2021/8/12 15:44:00
    2

    National Fitness Program Released Sports Brand And Underwear Brand New Opportunity

    market research
    |
    2021/8/12 15:38:00
    1

    How Long Is The Live Broadcast Of E-Commerce

    market research
    |
    2021/8/11 17:58:00
    104

    Half A Year Study On Commercialization Of New Crown Vaccines In China And Abroad: Who Is The "King Of Gold"?

    market research
    |
    2021/8/11 8:27:00
    1

    "Secret War" The National Tide Brand Of Tokyo Olympic Games: Emergence, Growth, Transformation And Transformation

    market research
    |
    2021/8/10 11:54:00
    0
    Read the next article

    被質疑的頂流私募價值投資:業績究竟如何?便宜還是硬道理嗎?

    曾令華認為選基金要看邏輯推理和演繹,用這個方式去思考時,下跌和低迷才是機會,才會更為理性看待基金業績

    主站蜘蛛池模板: 久久精品国产亚洲夜色AV网站| 中文字幕26页| 一个人看的免费视频www在线高清动漫| 91精品国产高清| 被窝影院午夜无码国产| 国产香蕉免费精品视频| 精品不卡一区二区| 最近中文字幕2019国语7| 好爽好紧好大的免费视频国产| 成人免费毛片视频| 国产欧美日韩综合精品二区| 免费99热在线观看| 久久亚洲欧美综合激情一区| 91av视频免费在线观看| 精品卡一卡2卡三卡免费观看| 日韩高清免费在线观看| 国外成人免费高清激情视频| 哒哒哒免费视频观看在线www| 亚洲中文字幕无码专区| silk131中字在线观看| 被女同桌调教成鞋袜奴脚奴| 日本www在线观看| 国产真实乱在线更新| 亚洲视频欧美视频| 下樱桃视频入口在线观看| 高清一本之道加勒比在线| 欧美大bbbxxx视频| 天堂√最新版中文在线| 又爽又黄又无遮挡的视频在线观看| 久久精品国产久精国产| 阿v免费在线观看| 欧美丰满大乳大屁股流白浆| 在地铁车上弄到高c了| 免费永久看黄在线观看app| 久久久久久a亚洲欧洲AV| 精品国产一二三区在线影院| 欧美日韩一卡二卡| 在线视频精品一区| 免费在线观看污视频网站| 一级做a爰片久久毛片人呢| 美国一级毛片免费|