Cosmetics Industry Meets New Policy: Refining Management Of Children'S Cosmetics

Since the implementation of the "cosmetic registration and filing management measures" and "cosmetics efficacy claims evaluation standards" on May 1, this year, the domestic cosmetics industry has ushered in new norms.

Recently, the State Administration of market supervision and Administration issued the measures for the supervision of the production and operation of cosmetics (hereinafter referred to as the measures), which will come into effect on January 1, next year《 There are 7 chapters and 66 articles in the measures, which have clear provisions on the management of different types of cosmetics, cosmetics use obligations of beauty salons and other occasions, and the responsibilities of e-commerce platforms.

Many cosmetics enterprises told the reporter of the 21st century economic report that the measures are to link up the relevant requirements of the previous regulations, further refine the system requirements of the cosmetics registrant, filing person and production enterprises, and provide legal constraints for further standardizing online sales, which is expected to promote the healthy and long-term development of the industry.

Toys are not allowed to be used as children's cosmetics

According to the National Bureau of statistics, the total retail sales of cosmetics in China will reach 340 billion yuan in 2020, with a year-on-year increase of 9.5%. With the continuous expansion and development of the cosmetics market, the trend of industry differentiation and specialization has become increasingly obvious. In recent years, cosmetics specifically for children, men, women and infants have sprung up in the market.

Before that, some media had reported that toys were used as cosmetics in children's cosmetics market. Consumers buy "children's make-up" through the Internet, but after receiving the product, they find that the implementation standard printed on the package is actually the national standard for toy safety.

The reporter of 21st century economic report noted that in Article 38 of the "measures" issued this time, it is specified that "in the production and sale of toys and appliances of minors, precautions shall be indicated to prevent them from being misused as children's cosmetics". This means that toys under the banner of "children's make-up" will face stricter supervision in the future.

The measures also further clarify the main responsibilities of children's cosmetics from license matters, production to sales, and specify the specific implementation to product labels and other details. According to the national regulations, cosmetics production must obtain a cosmetic production license, and enterprises that have not obtained the license are not allowed to engage in cosmetic production activities《 Article 16 of the measures points out that those with production conditions for children's skin care and eye skin care cosmetics shall be specially marked in the production license items.

In addition, Article 61 of the measures emphasizes that the use of prohibited raw materials for the production of cosmetics, the production of children's cosmetics with new raw materials that should be registered but not registered, or the illegal addition of substances that may endanger human health in children's cosmetics are serious circumstances stipulated in the regulations, and severe and severe fines shall be imposed according to law.

The measures put forward that "cosmetics for children shall comply with the requirements of laws, regulations, mandatory national standards, technical specifications and production quality management standards of children's cosmetics, and shall be marked on the product label in accordance with the provisions of the State Drug Administration.".

Prior to this, many places in the country have carried out centralized rectification actions for children's cosmetics market. Shanxi Province, Xiamen, Fujian Province and other places have launched special inspections to crack down on violations of laws and regulations. In April this year, the comprehensive law enforcement detachment of Xiamen market supervision and administration bureau investigated a case of unlicensed production of counterfeit children's cosmetics. The value of the products involved exceeded 700000 yuan, and the enterprises involved should be fined 15 times to 30 times of the value of the goods.

In an interview with the 21st century economic reporter, the relevant person in charge of infant element brand pointed out that in recent years, the country has increasingly tightened the quality and safety control of children's products“ Putting the quality and safety problems in front will inevitably increase the development time of each new product. Especially for the development of children's products, it is necessary to first test and then develop, with stricter audit and more guaranteed quality and safety. "

Industry reshuffle accelerated

It is generally believed by the industry that the "cosmetics production and operation supervision measures" issued this time will further subdivide and standardize the cosmetics market according to the supporting regulations of "cosmetics registration and filing management measures" and "cosmetics efficacy declaration evaluation standards".

As an example from the cosmetics industry, "the new efficacy evaluation management method has made new provisions on the supporting data type of claimed efficacy." According to the "cosmetic efficacy claims and evaluation standards", if the product efficacy is claimed by declaring the efficacy of raw materials, literature research, research data analysis or efficacy claim evaluation test should be carried out to confirm that the raw materials have the declared efficacy.

The 21st century business reporter looked at the attachment of the document and found that the document gave the relevant requirements for various efficacy claims. For example, in terms of Anti Wrinkle function, the document requires enterprises to select one from the human body efficacy evaluation test, consumer use test and laboratory test. If the literature or research data are selected for verification, it must be carried out together with the above three test methods.

This undoubtedly extends the time required for new products from R & D to marketing, and tests the capital turnover ability of enterprises. For small and medium-sized cosmetics enterprises, the financial pressure they bear is obviously increased. In addition, according to the management measures for the registration and filing of cosmetics, the content of each ingredient needs to be disclosed“ This does not necessarily mean that all ODM factories are willing to cooperate. It will also make it more difficult to select product development suppliers, making the whole industry more transparent and more competitive. " A small cosmetics brand in Guangzhou told reporters.

And the latest "cosmetics production and operation supervision measures" also brings a lot of challenges to most small and medium-sized cosmetics enterprises. For example, Article 28 of the measures stipulates that an enterprise must be equipped with a person in charge of quality and safety to establish and organize an enterprise's quality management system. The person in charge of quality and safety is required to have professional knowledge and legal knowledge related to the quality and safety of cosmetics, such as cosmetics, chemistry, chemical industry, biology, medicine, pharmacy, food, public health or law, and be familiar with relevant laws, regulations, rules, mandatory national standards and technical specifications, and have more than 5 years experience in cosmetics production or quality management.

The 21st century economic reporter searched for the position on the recruitment website in Guangzhou, and most of the enterprises gave a monthly salary of about 10000 yuan. But even so, the talent gap is still large.

In this regard, the relevant person in charge of infant element brand believes that the Measures stipulate that each filing enterprise must have a person in charge of quality and safety and relevant quality management system, and the responsibility should go from enterprise to person, so that enterprises can attach importance to quality and safety. At the same time, it also puts forward higher requirements for every practitioner, "enterprises need to increase more professional talents, pay close attention to safety, The requirements for the safety responsibility of enterprises are more complete. "

In the aspect of perfect diary, the adjustment and change of relevant laws and regulations can be traced back to the quality of the product supply chain. It seems that there are more pre work and requirements for enterprise product development, which is to provide more safety protection for consumers. In fact, it also provides more effective forward-looking specifications and tests for enterprise R & D, so as to save more time and cost for follow-up.

On the whole, most of the industry is optimistic about the introduction of the new regulations. After all, there are still several months to go before the implementation of the new policies. However, in contrast, medium and large-scale and more powerful enterprises are more competitive in obtaining new records and personnel allocation, while small manufacturers are likely to be eliminated under the regulation of this round of intensive policies.

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