Dalang fashion Town, formerly known as the clothing industry cluster base of Shenzhen, is a key industrial area in Shenzhen and Longhua city by learning from the advanced experience of Jianjiang and other places. The town under planning is located in dalangshiwa area of Longhua, covering an area of 7.76 square kilometers. With the development goal of "two districts and three centers", we will create a world-class fashion town. The town has been approved as the first batch of characteristic town construction demonstration sites in Guangdong Province, and has won national honors such as "national fashion clothing industry famous brand demonstration area", "national fashion industry cluster regional brand construction pilot unit" and "national characteristic town transformation and upgrading typical case". Today, Dalang fashion town has become a national benchmark industrial cluster area, a banner of the development of China's clothing industry, a vane of China's fashion, and a gorgeous business card of Shenzhen and Longhua District. The 13th five year plan is the first complete five-year planning period of Longhua District. After nearly five years of quality development, Longhua District has achieved a historic leap from the urban sub center to the urban core area. Standing at the starting point of the "14th five year plan", the young and vigorous Longhua District, under the strong leadership of the Shenzhen Municipal Party committee and municipal government, has grasped the historical opportunity of "double zone superposition" between Guangdong, Hong Kong and Macao Bay district and the pilot demonstration area. With a higher position, wider vision and greater responsibility, Longhua District has opened the curtain of building a "digital economy leading area" and "digital Longhua". The key to the construction of digital economy in Longhua District lies in the cultivation of industrial clusters, the subdivision of digital economic clusters and the acceleration of vertical integration of industrial chains. As one of the industrial blocks, Dalang fashion town undertakes the important task of building an international digital fashion town and promoting the construction of Longhua fashion industry new city. Digital has given birth to new formats and modes of fashion consumption, and brought profound changes to the underlying logic of the whole fashion chain. With the tide of digital, Longhua District has gathered a number of digital talents and intelligent manufacturing enterprises, providing inexhaustible power and support for the "cloud" transformation of fashion industry and the construction of new fashion industry city. Juzhi Longhua paves the way for the transformation and upgrading of fashion industry to create cloud
Wise men gather in Longhua. Since the implementation of the "dragon dance Huazhang" talent strategy, a total of 1483 high-level talents in various fields, 24 provincial and municipal innovation and entrepreneurship teams, 21 academicians, 4 academician workstations and 31 post doctoral workstations have been introduced. Shenzhen Institute of artificial intelligence and Data Science (Longhua) and Shenzhen Institute of computing sciences have gathered a group of outstanding innovative talents in the field of computing science, which has injected "source water" into the digital foundation of fashion industry. Intelligent manufacturing gathers Longhua. In recent years, Longhua has become one of the first batch of industrial Internet industry demonstration bases in Guangdong Province. It has started the comprehensive transformation from "made in Longhua" to "intelligent manufacturing Longhua". It has accelerated the attraction and cultivation of a large number of high-end, high-quality "intelligent manufacturing" enterprises. It has gathered a number of leading enterprises in the three major fields of electronic information, artificial intelligence and industrial Internet, thus setting up a ladder of "cloud" for the fashion industry. The digital wave is coming. Along the central development axis of Shenzhen City, Meiguan Expressway passes through the area like an aorta, supporting the digital economic circle with surging innovation. On both sides of Meiguan industrial innovation corridor, the industrial giants such as Huawei and Foxconn are standing on the top of the wave, and tens of thousands of small and medium-sized scientific and technological innovation enterprises are all over the world, jointly supporting the strong pulse of the digital economy in Longhua District, and laying a solid foundation for Longhua's fashion industry to become a world-class fashion industry cluster. Leading the global digital fashion industry reform and innovation
With Dalang fashion town as the center, Longhua District has gathered more than 600 garment design, production enterprises and supporting enterprises, and the scale of fashion industry has become. In 2020, the online sales of fashion industry in Longhua District will exceed 20 billion yuan (excluding the online sales of shoes industry). According to the statistical classification of fashion industry in Shenzhen, the added value of fashion industry in Longhua District will be about 65 billion yuan in 2020, accounting for 26% of the total GDP of Longhua District, 9% higher than that of the whole city. The fashion industry of Longhua District is one of the four pillar industries. It is full of new vitality and new kinetic energy under the digital empowerment. Digital wave is surging, and the pace of transformation of fashion industry in the town is speeding up. As the only fashion town in Dawan District of Guangdong, Hong Kong and Macao, it is a regional brand building pilot of national fashion industry cluster. More than 75% of the clothing enterprises in Dalang fashion town spend 5% ~ 15% of the sales volume as R & D and design funds. The investment in innovation and digital fashion construction is far ahead in China. The leading fashion brands such as winner fashion and Baili have taken the lead in digital fashion, In the fabric research and development, product design, production and supply, sales channels, scene application and other links to achieve digital empowerment. During the epidemic period in 2020, winner fashion group launched the "intelligent production line + aseptic workshop" to rush out the anti epidemic "war robe" for the front-line medical staff. Chicco Mao, a small town designer brand, not only won the fashion brand award of 2020 at China International Fashion Week, but also made a record of more than 10 million yuan a day with the help of new live broadcasting channels. Fashion "cloud" starts, new engine of industrial development "Yunchang" starts. With the world's first fashion industry and industrial cloud, Dalang fashion town opens a new digital scene of "Yunchang". It reconstructs the fashion consumption Internet based on consumption data and links with consumer demand. It also opens the fashion industrial Internet based on industrial data and serves enterprises' intelligent creation. The two networks are interconnected and connected with fashion data closed loop to promote the change of lifestyle and lifestyle. "Tide" to the world, closely linked to the "five new" planning fashion industry new town
The number gives the fashion new inspiration, also gives the fashion industry new town construction inspiration. From track transformation, drive upgrading, infrastructure upgrading, platform opening to the future digital twin city, the growth path of fashion industry new town is clearly visible. March into the new track: layout digital fashion, from "dislocation development" to "wrong track development". With the new formats, new models and new industries of digital fashion, we will build new advantages of high-quality development, and redefine the coordinates of Longhua fashion industry and Dalang fashion town in the global fashion pattern. Support enterprises to aim at the new digital fashion track and carry out global digital marketing relying on the new retail ecology of "yunshang"; Relying on the digital factory, with the new intelligent manufacturing service enterprises to reduce costs and increase efficiency, from the sales end to the production end, fully meet the consumer demand of personalized customization and rapid production of online and offline customers, build a new advantage of "data intensive" fashion industry, lead in the new track, and announce to the world that Longhua has entered the main digital fashion circuit! Upgrade new drivers: Omni channel layout, from channel driven to digital driven. With the rapid development of social e-commerce such as live broadcast, platform and smart app, the DTC brand directly facing consumers is rising rapidly, which has brought revolutionary impact to the whole industry in a short time. "Yunchang" has opened a new retail door for the upgrading and transformation of the fashion industry in Dalang fashion town. It has enabled a new flow channel through digital retail and global digital marketing, and created a new digital fashion industry ecology with new digital fashion media, digital micro show, digital pan entertainment and international super fashion show, enabling the super rapid growth of fashion enterprises. The growth of 2 billion will no longer take 10 years, but can be realized in two or three years. As the future has come, Longhua should deploy ahead of time to create a fashionable highland and a fashionable new special zone.
Consolidate new infrastructure: subversive transformation, from manufacturing factory to fashion data center. The fashion infrastructure is updated, which is no longer a traditional manufacturing factory. The fashion big data center has become the power center of fashion network. We will plan ahead of time the digital fashion infrastructure characterized by digitization, accelerate the implementation of the "yunshang" plan, fully link the data of fashion consumption Internet and fashion industry internet, and let the free flowing digital promote customers to reach the goal of improving efficiency, transaction connection and enterprise intelligent manufacturing, from producing 2000 identical products in 5 minutes to producing 2000 different products in 5 minutes, From serving 1 customer in 5 minutes to 1000 customers in 5 minutes. Open the new platform: build an ecological partner platform and give full play to the N2 effect of the network. Longhua adheres to the path of innovation and creativity driven industry, and empowers designers and brands from design, manufacturing, channel, technology, capital and other aspects. We will open up and share the global design time platform of Yunchang to serve talents, use the service achievements of Yunchang intelligent manufacturing digital factory into a brand, and the service brand of Shenzhen design and creative achievements property rights trading center into a big brand. We will create a pioneer area for global new brand incubation, and quickly create a group of 100 million brand designers, 1 billion level fashion pioneer enterprises and 10 billion level fashion leading enterprises, A hundred billion level fashion town will be formed. Striving for innovation city: build a future fashion city, and the town carries the international fashion. Shenzhen proposes to build Asia's leading and world-famous new and cutting-edge fashion industry capital, gather a group of world-class famous designers, fashion technology talents and top digital fashion entrepreneurs, and build the "most fashionable" and "most scientific and technological" with the one-stop aggregation ecology of "fashion achievement transformation space and policy service open ecological resources multi capital support" of the digital fashion innovation center "The most oriental" and "greenest" digital twin city. Take root in hot soil and steadily promote the strategic layout of fashion new town
The beautiful prospect of the new city of fashion industry makes people yearn for. The new journey to realize the beautiful prospect also requires us to take root in the hot soil, think forward and settle down in a down-to-earth manner. We should do a good job in top-level design and draw a blueprint for the construction of a new fashion industry city. Aiming at the forefront of global digital fashion industry, formulate the development route of fashion industry new town, and promote the construction of world-class fashion industry cluster with high standards. Promote the construction of global fashion publishing center with high quality, and ensure that fashion planning is appropriately ahead. According to the development characteristics of digital fashion, we should speed up the introduction of special policies on digital fashion, start with the digital upgrade of internal operation and transformation of external sales mode of digital fashion enterprises, and support the talents, technology and platform construction needed for the development of digital fashion industry. We should innovate the governance mechanism and improve the service efficiency of the new fashion industry city. Enhance the ability to serve the upgrading of fashion industry and accelerate the transformation to designers, builders and maintainers of fashion industry innovation ecology. To be a lean service provider, to speed up the cloud in space and service, and to do a good job in public service of the town; We should be the inheritor of innovative services, introduce high-level professional service institutions, integrate social resources and provide high-quality services needed by the transformation; As the innovation organizer of fashion industry, we should replace the "main body" of everything with "leading" of high standing, focus on industry guidance and cultivation, and strengthen chain creation, chain strengthening, chain supplement and chain extension services around the development needs of fashion industry. It is necessary to polish the fashion business card and play the clarion call of marching into the world fashion industry new city. We will strengthen the status of Dalang fashion town as the fashion publishing center, fix the town as the permanent branch of Shenzhen fashion week, and expand the fashion cultural influence of the new fashion industry town. Create a fashion center exhibition hall in Shenzhen to attract fashion products and fashion surrounding exhibitions in Shenzhen and around the world. Establish two theme images of "fashion + ecology" in fashion industry new town, excavate fashion theme resources, and create a fashion cloud exhibition that will never end. 2021 is the opening year of the "14th five year plan" and the year of "riding four and going up" in Longhua District. The digital future has come. Standing at a new starting point, Longhua District should live up to its mission, bravely explore the way, set up the tide and break the waves, so as to promote the development of digital fashion industry, build a world-class fashion industry cluster and build a new fashion industry city. The future development path is to anchor the theme of digital fashion with Dalang fashion town as the main position, gather fashion industry resources, enrich fashion cultural connotation, enhance the influence of fashion brands, and create a digital fashion pioneer in the bay area with digital based, humanistic as the core, ecological rhyme shaping and deep integration of "human city products". Specifically, it is to create "five highlands":
One is to create the origin of digital fashion. With the first-class business environment, we will gather global digital fashion innovation resources, build a fashion exchange cloud platform, lay out digital and fashionable scenes, launch world-class fashion cloud products, create a world-class fashion cloud brand, and create a never ending fashion cloud show, so as to realize "what you see, what you try, what you get".
The second is to create a fashion publishing place. Following the trend of global fashion, we will build a fashion trend publishing center based on big data technology and consumer preferences, regularly release global fashion trends, and provide data validation and information support for fashion enterprise strategy optimization and supply chain management. The third is to create a place to explore fashion creativity. We should continue to endow the traditional culture with new connotations and speed up the fashion of traditional culture. We should promote the transformation of red culture, Hakka culture and fashion culture to networking, visualization and immersion, build a humanistic IP system with fashion characteristics, and strive to create a trigger place for fashion creative inspiration. The fourth is to create a leading place of zero carbon fashion. Promote the "zero carbon" oriented development mode, build zero carbon towns, zero carbon buildings and zero carbon factories, improve the "climate action force" and "Climate Leadership" of Longhua fashion industry, and create a zero carbon fashion model. Relying on the landscape resources of Longhua, the green fashion model of "fashion + humanity + ecology" is created by implanting elements such as fashion tourism, cultural and creative tourism, and in-depth cloud travel. The fifth is to create a demonstration area of industry city integration. Taking human development as the fundamental starting point, adhering to the concept of city leading industry, promoting city with industry, and integrating industry with city, we should build urban layout, rules and regulations to adapt to the development of fashion industry, and create a new fashion industry city with "the most technology", "the most livable" and "the most dynamic".
