Putian Logistics Stopped, E-Commerce Refund Increased Greatly

First, Putian logistics stopped, e-commerce refund increased greatly!

The sudden outbreak of the epidemic, so that the shoe city of Putian once again face the loss!

Since September 10, 43 local confirmed cases have been reported in Fujian Province, including 35 cases in Putian City and 32 cases of local asymptomatic infection, all from Putian City, according to a notice on the official website of Fujian Health Commission on the morning of September 13.

What's more, eight of the 35 infected people were employees of a shoe factory.

This is undoubtedly a fatal blow to the shoemaking industry, the pillar industry of the region.

Putian, known as the "shoe capital of China", has been OEM for world-famous shoe brands since 1980s. As a global shoe-making base, Putian exports half of the global sports shoe market every year. Its annual export volume reaches more than 20 billion yuan, and its annual output value exceeds 60 billion yuan.

According to statistics, there are more than 4000 shoe-making enterprises in Putian, with an annual output of over 1.3 billion, and hundreds of thousands of people are shoe practitioners.

A small pair of shoes connects the upstream and downstream industries such as brands, e-commerce platforms and raw material suppliers. Smart Putian people have made great achievements in a pair of small shoes.

But after the outbreak, everything changed: the once bustling factories closed, the roaring machines stopped turning, and all employees were isolated at home.

"I don't know how long this situation will last. To tell you the truth, I don't know how long I can persist in this situation," said a small boss of a shoe-making enterprise in Xianyou County, dejected.

If the factory is shut down and there is no income, the wages to the employees still have to be paid, and the rent that should be paid still has to be paid. If this goes on like this, it will not be long before his cash flow will go wrong.

In fact, they are not the only one. Now almost all the shoe-making enterprises in Putian City have stopped working. In fact, even if the factories do not stop work, the products produced can not be transported out. In order to prevent the spread of the epidemic, some logistics in Putian City have also been suspended. Even if someone places an order on the e-commerce platform, these goods that have been placed can not be transported out of Putian.

Not only that, the impact of the logistics outage has further spread to the orders that have been placed before: many customers have chosen to cancel the order one after another for the sake of safety after learning about the serious epidemic situation in Putian.

"It's really hard to estimate the loss. It's a waste of money this year," said another boss of a shoe company.

2. The AJ of e-commerce platform is out of stock?

With the shutdown of Putian logistics, there has been a very fierce rumor recently: AJ on the e-commerce platform is out of stock!

Is this really the case? The author made a special tour to some major e-commerce platforms and found that there was no legendary "AJ out of stock". On the contrary, AJ's official website was full of goods, which was not affected by the shutdown of Putian logistics. After all, most of AJ's official products are from Shanghai rather than Putian.

However, on some e-commerce platforms, there are still some shops openly calling "AJ official website flagship stores", selling "AJ shoes" with a unit price of about 100 yuan. However, after clicking on the shop names, it is found that these shops are not really AJ officials, which is very confusing: do e-commerce platforms do not conduct any audit on the qualification of merchants, Can any cat and dog do business on the platform under the name of the official flagship store of a well-known brand?

Of course, the more terrible thing is: Although the rumor that the "AJ of the e-commerce platform is out of stock" simply can't stand scrutiny, but some people really believe it, including some big v.

They not only believe it, but also forward it, and comment on it. It's like there's such a thing!

According to the statement of the big V, the author searched the e-commerce platform mentioned by the big V and found that there was no AJ out of stock on the platform. Among them, more than 120000 people have paid for a certain black-and-white shoe with a unit price of 939 yuan, and nearly 2000 people have paid for the same style of Jay Chou with a unit price of more than 5000 yuan. The inventory is very sufficient and can be delivered as soon as you buy it.

Of course, on an e-commerce platform, there are also several AJ shoes that only accept booking and the specific delivery time is waiting for notice. However, the author found that these are special commemorative items, and reservation is a necessary procedure.

So the problem comes: at this time, "Putian logistics stopped, AJ on the e-commerce platform is out of stock", what is the intention?

　　 3、 Save Putian, don't sprinkle salt into the wound!

In this world, the most can not look at, one is the sun, the other is the human heart.

For a lot of people, it's easy to spread a rumor, maybe something that can be done easily in a second or two.

The reason why rumors are believed is that people can ignore people's hearts in order to be provocative and effective.

"Putian logistics has stopped, AJ on the e-commerce platform is out of stock". No matter from the perspective of contrast effect and story, it can make a lot of people have deep association, and can also obtain very good communication effect.

But for the disaster prone Putian shoe industry, it is no different from once again throwing salt into its wounds!

Many of us know that Putian is the famous "Chinese shoe capital", but we don't know what it has experienced in recent years!

The first is trade friction: every time China and foreign trade frictions occur, Putian will become the object of "sacrificing knives". However, the fact is that some famous brand shoes and Putian local shoes manufacturers are actually made by the same manufacturer, the same process, or even the same batch of employees.

Secondly, the impact of the epidemic situation: after the outbreak of the epidemic in 2020, many shoe-making enterprises in Putian were affected to varying degrees. However, at the beginning of the outbreak, they responded to the government's call at the first time and quickly switched to emergency masks. In less than 10 days, the daily production of masks in Putian increased from zero to one million, These enterprises don't think too much about their own interests, which is the responsibility of Chinese enterprises!

Under the double attack of Sino US trade and epidemic situation, the overall export of Putian footwear industry, which once accounted for nearly 10% of the national finished shoe production, has shown a significant downward trend.

It can be said that this period is the most difficult period of Putian shoes.

Therefore, we can see that in order to save itself, Putian footwear industry is seriously formulating industry standards, launching independent brands, and consciously changing from Putian manufacturing to Putian creation.

At this time, the rumor that "Putian logistics has stopped and AJ on the e-commerce platform is out of stock" is neither responsible nor moral. In essence, it expresses a psychology of flattering the outside and belittling the inside.

We admit that there are still some imperfections in Putian shoe industry, and there are still some businesses who manufacture and sell fake shoes in order to pursue the interests. However, we should also see the efforts of Putian shoes, and see the fact that hundreds of local independent brands such as molekore, Gibson, zosox, water, guchitianlun and Shiji have emerged from Putian in recent years.

Don't forget that the main OEM base of Nike, Adidas, Puma and other overseas high-end brands you wear is Putian, which you despise!

Save Putian, don't sprinkle salt into the wound!