Shaking Sound Super Product Day X Balabalabala'S Interest In E-Commerce Content Creates A New Way To Unlock Children'S Clothing Product Effect

September 19, hand in hand Children's fashion brand Balabala jointly launched the collection activity of childhood old photos, which opened the prelude of children's wear brand and tremolo interest e-commerce to jointly create a new marketing method; On September 25, the children's wear show jointly held by Balabala and shuoyin chaopin day landed on the great wall of Simatai in Beijing, and was broadcast live in the official flagship store of Balabala. The children dressed in the joint brand of balabalabala and international well-known Chinese costume designers, walked onto the Great Wall with their own style and showed their children's attitude.

During the event, the total network exposure of the brand exceeded 980 million, Balabala The official flagship store has more than 5.02 million self broadcast Gmv, relay live broadcast of star talent, and more than 510000 brand fans. The total number of viewers has reached 40 million. Through accurate insight into the target group, high-quality talent content and offline events, shuoyin chaopin day helped Balabala brand achieve the double promotion of product sales and brand exposure. Both sides jointly delivered children's fashion lifestyle, demonstrated the pioneer technology of children's wear, defined China's children's wear trend, and led the awakening of Oriental children's trend.

List of achievements

　　 Deep insight into children's wear consumption, content collection and game upgrading

With the development of information and channels, children's self-awareness is becoming more and more early. When talking with traditional and powerful parents, children maintain a pure nature and have strong self-esteem. They don't want to be defined by adults. Therefore, children should not be set boundaries. Every child has his own "tide" and become what he wants to be. Based on this insight, Shuo Yin Chao pin day and Balabala launched a collection of childhood old photos to explore the development trend of children's clothing in different times, and to connect the development of children's nature with the fashion of children's clothing.

Balabala, together with Shuyin chaopin day, invited Lin ziye, Yan Xien and Zhu Qiwei to shoot the theme TVC, to interpret the development of children's fashion in the way of "old days reappearance". Reviewing the trend of children's clothing since 1980s, it leads to the thinking of "what is the tide", triggers nostalgia, stimulates emotional resonance, and enhances the audience's favor for the brand.

At the same time, Shuo Yin is superior to pinri Balabala brand In the station, we jointly launched the topic of "human cubs research extreme evolution" and re engraved the old photos. We also linked the heads of the people to show the parents or their childhood appearance in a funny way, and stimulate the participation of netizens through more emotional resonance content, so as to create fashion children's trend together.

In addition, in order to ignite the climax of the event and increase the transmission penetration of the event, Balabala and Shuo Yin chaopinri integrated online and offline communication resources to create the Great Wall children's wear show. Jiang Chao and Jia Haidong showed up at the scene of the event to ignite the hot atmosphere. More than 20 head cute baby artists went to the Great Wall to participate in fashion shows, showing their attitude towards children's tide on the ancient pulse of China, leaving behind the image of children's tide in the new era.

　 　 Deep drainage, efficient conversion, and win-win cooperation in volume and sales

For clothing brands, in order to obtain high Gmv, on the one hand, it is necessary to do a good job of publicity in the live room, and attract users' attention through content, stars and preferential benefits; On the other hand, we should do a good job in user drainage, precipitation and transformation transactions. In this activity, balabalabala brand reached more consumers through live interaction with celebrities such as Zhang Ting, Jiang Chao, Jia Haidong and so on, and made use of the advantages of shaking tone platform to select advertisements accurately and reach more consumers.

At the same time, the drainage mechanism of interactive activities in the station is set up in the Great Wall dashiu and offline flash shops, which can create convenient and efficient interactive and transformation entrance through online and offline double ends, enhance audience stickiness, and improve activity participation and conversion efficiency.

It is worth mentioning that the Shuo Yin super product day is the exclusive launch of many new products of Balabala, including Balabala and Jason Wu / Chenpeng, an international Chinese clothing designer The co branded model is also a walking show for cute baby models in the Great Wall show. It not only has a fashionable and cool appearance, but also is the exclusive first designer of tremolo. Users can watch the show in the live broadcast room, and have a more intuitive and comprehensive understanding of the product, so as to stimulate shopping interest, and complete the purchase in the live broadcast room, so as to achieve the win-win cooperation of volume and sales.

　　 Shuoyin chaopin daily new product effect marketing, expand Xinjiang children's clothing brand new meaning position

Relying on the platform influence of tuiyin e-commerce, tuiyin super pinri integrates the whole process of brand promotion, interaction, drainage and sales into the whole marketing event, and from the perspective of product and effect integration, it is expected that the brand promotion, interaction, drainage and sales process will be integrated into the whole marketing event brand Build "integrated marketing position". In this balabalabala tremolo super product day, with the help of head size and the whole network to collect cross decade old photos, create cross decade TVC, online interactive challenge, and 20 head talent climbing the Great Wall, the activity ignites social discussion and reaches new consumer groups efficiently.

This activity uses the marketing matrix of live broadcast of brand and star talent to undertake sales transformation, which runs through the whole channel from generating interest to completing transaction. During the activity period, barabala brand powder increased by 728% month on month, brand popularity was hot, and search volume increased by 134%.

In terms of marketing methods, the interest e-commerce mode of shaking tone e-commerce can, on the one hand, provide better insight into the needs of consumers in terms of the traffic advantages and data capabilities of the platform itself, create high-quality content that can reach the emotional resonance of users, and tap the brand potential; On the other hand, it also brings consumers into the co creation system of brand marketing content, and changes the traditional "people looking for goods" to "goods looking for people", which greatly improves the conversion efficiency of brand customers and brand popularity, and effectively realizes the maximization of brand voice, sales volume and user precipitation.

Shuo Yin surpasses Japan and Balabala The cooperation has achieved both volume and sales volume, creating a benchmark marketing case for children's clothing brand's interest in e-commerce play, and Shuo Yin super product day may become a new online position of clothing business. At the same time, more and more clothing brands have settled in the tremor e-commerce, which also means that the marketing ecology of tuiyin e-commerce has become increasingly mature. It can connect resources from the live broadcast matrix, talent marketing, brand content and other aspects to help brand sales, achieve a win-win situation between the brand and the platform, and further consolidate the influence of chattering e-commerce in the clothing industry.

In fact, Shuo Yin super product day not only brings the brand traffic and sales volume, but also leads the new consumption trend and trend. In the future, Shuo Yin e-commerce will also explore more marketing models suitable for the clothing industry, so that the right goods can find the right people, and consumers can enjoy more exclusive and limited personalized goods and pursue a better life style.