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"Zero Carbon Concept Leads, Green Value Co Creation" -- Tencel ? Fiber Sustainable Industry Win Win Seminar Held Successfully!
During the period of the "14th five year plan", green development has become a powerful engine and the only way for industrial upgrading in a new round of growth. With China's solemn commitment of "carbon peak" and "carbon neutral", zero carbon concept will lead China's fashion industry to stride forward on the new track. As a global leader in sustainable material innovation, Lanjing group has continuously provided corresponding solutions in circular economy, energy conservation and emission reduction, and launched the world's first zero carbon Tencel last year ? Fiber.
On October 8, the day before the Intertextile 2021 autumn and winter noodle accessories exhibition was held, Tencel, sponsored by Lanjing group, led by "zero carbon concept and co creation of green value" ? The win-win Seminar on fiber sustainable industry was successfully held in Shanghai. The event focused on green and sustainable development, shared green and low-carbon achievements and experiences, and held a signing ceremony for Lanjing to join the climate innovation carbon neutralization and acceleration program of Chinese fashion brands, presenting a splendid sky silk ? The latest fiber application product show, awarded the zero carbon first special contribution award, jointly explored the green development path from the source to the brand, committed to providing consumers with a new zero carbon life choice, enabling the sustainable development of the whole industry chain.
Yan Yan, director of the social responsibility Office of China Textile Industry Federation, Chen Zhihua, President of China printing and dyeing industry association, Zhang Wei, deputy director of China Textile Information Center, Dai Fuqiang, senior commercial director of textile business department of Lanjing group, as well as authoritative experts in the field of sustainable development, green development representative enterprises in the industry, supply chain partners, etc Nearly 100 people including media representatives attended the event. The activity was presided over by Chen Baojian, chief engineer of national textile product development center.
Based on the innovation of raw materials, start the journey of zero carbon in the industrial chain
Under the background that the global green and low-carbon transformation is irreversible, carbon neutralization is a competition that must be won. In his opening speech, Dai Fuqiang said: "green development has become a realistic influencing factor in international textile supply chain procurement decision-making and layout adjustment. Lanjing group has announced that it will fully realize carbon neutrality in 2050. As the first company in the world to launch zero carbon fiber, Lanjing group will continue to strengthen Tencel ? The brand's green empowerment of the entire industrial chain will lead to a more fashionable, healthy and sustainable new ecology, and create higher, deeper and further new values. We will join hands with our industrial chain partners and uphold the determination of zero carbon to jointly create green fashion and embrace green life. " ?
Florian heubrandner, vice president of global textile business of Lanjing group, delivered a speech in the form of video link. He said that at present, climate change is a serious global problem. Lanjing, as a leader in sustainability and climate protection, took the lead in launching zero carbon Lyocell fiber ? And zero carbon Tencel ? The carbon footprint of modal fiber is relatively low in the whole industry, which is 80% less than that of other general fibers on the market, and the remaining 20% is compensated by certified emission reduction projects to achieve net zero carbon.
Coping with climate change and creating one-stop green solutions
From the perspective of climate change, Yan Yan put forward the solution of sustainable development of China's fashion industry. She pointed out that 80% of the risk forecasts in the next 10 years are environmental risks, and climate change is the biggest risk. "Carbon neutral" is no longer an option, but a must item. To this end, the social responsibility Office of China Textile Industry Federation has set up the China Textile and garment industry life cycle assessment working group (cntac-lca Working Group), which is committed to providing a credible and scientific SaaS platform and industry database for green textile products life cycle analysis, evaluation and design, Mining the traceability and value of green attributes of products in the whole value chain from production to consumption.
At the meeting, Yan Yan announced the carbon neutralization and acceleration plan for climate innovation of Chinese fashion brands: to build the cooperation of low-carbon development and application in the whole industry chain, quickly realize the marketization of sustainable development value of enterprises, accelerate the establishment of market-oriented low-carbon development roadmap with products and services as coordinates, and become a leader in the era of carbon neutrality.
On the spot of the event, Lanjing group announced its participation in the carbon neutral acceleration plan for climate innovation of Chinese fashion brands, and held a signing ceremony. Lanjing group will join hands with the social responsibility Office of China Textile Industry Federation to accelerate the establishment and application of sustainable textiles in the industrial chain and explore circular economy.
Next, Liu Shuang, sustainable manager of Lanjing group in Asia, shared the group's sustainable development strategy and practice with the theme of "green fashion, starting from zero". She said the fashion industry could solve the problem of carbon emissions by reducing the carbon footprint of the goods and services purchased. Lanjing group takes the lead in launching the product life cycle assessment project, running through the brand end from the raw material side, creating a one-stop green solution, and will cooperate with key supply chain enterprises to realize an innovative recycling operation mode through closed-loop utilization of post consumer waste.
Facing market application and reshaping sustainable fashion
With the rise of "generation Z", a number of new era consumers with new ideas stand out. Qu Fei, deputy director of the brand Work Office of China Textile Industry Federation, analyzed the "fashion code of generation Z" from three aspects of "new fashion, new concept, new fashion, new crowd, new fashion and new enlightenment", and shared the change of young people's demand for fashion clothing around the four aspects of multiple flow, cultural concentration, breaking the paradigm and returning to the essence.
With the tide of carbon neutral, green and low-carbon development has become a new wind vane for the development of the industry, providing rich connotation and new opportunities for enterprise brand building. As a fashion and leisure brand, allbirds' business mission is to provide better products in a "better" way, so as to promote the business process of the earth in a better way, and is committed to using Tencel ? Fiber and other natural materials to create sustainable footwear products. According to Yu Junjun, general manager of allbirds in China, since 2020, allbirds has become a brand with carbon footprint labels on all products, and each consumer will be included in the company's carbon reduction plan.
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As a leader in the world cellulose fiber market, Lanjing group's fibers are widely used from inside, outside, sports to home textile and home furnishings, which are favored by domestic consumers. Tiansi with the theme of "green value reshaping the future" ? Fiber application works show with zero carbon Tencel ? Lyocell, zero carbon Tencel ? Modal, Tencel ? Flax, and all kinds of Tencel ? With the concept of sustainable fashion as the support, and with the downstream brands as the support, Lanjing will go from the front-end of raw material supply to the back-end of consumers to explore the harmonious symbiosis between human and nature.
Focus on green concept and build value chain community
From fiber yarn to printing and dyeing, fabric to terminal brand, the upstream and downstream of textile industry is an ecosystem of joint efforts. This June, Tencel ? The first launch ceremony of x-amoy-0 carbon was held in Wuhan. Amo and Lanjing used the industrial chain to convey the concept of green environmental protection to consumers from the source to the brand.
In the round table discussion, Hu Kehua, deputy director of social responsibility Office of China Textile Industry Federation and director of sustainable development project, served as the moderator, Dai Fuqiang, senior commercial director of textile business department of Lanjing group, Zou Haihua, supply chain director of Amoy, Li Yubin, executive deputy general manager of Dezhou Huayuan Ecological Technology Co., Ltd Chen Dayong, deputy general manager of Zhucheng Yumin Knitting Co., Ltd., and WAN Han, deputy editor in chief of textile and garment weekly magazine, are practitioners of green development in all aspects of the industrial chain, and Tencel ? Focusing on the carbon footprint assessment of Amoy children's home clothing, the paper discusses the challenges and solutions of energy structure, cost structure, product development and application in the process of carbon reduction.
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Since Lanjing officially launched zero carbon fiber, it has received positive response from value chain partners. Under the guidance of the same green concept and common values, Lanjing joined the zero carbon journey for the first time. On the spot of the activity, Lanjing awarded "zero carbon first special contribution award" for these enterprises, encouraging them to actively practice the foresight and action of the double carbon target.
At the end of the seminar, "enabling innovation, upgrading the green map" - 2021 Lanjing partner dinner started. The upstream and downstream partners gathered together to conduct in-depth cooperation and exchange in a relaxed and pleasant atmosphere to explore a new path for sustainable development of the industrial chain.
In his speech at the dinner party, Dai Fuqiang put forward the sustainable strategy of Lanjing China: in-depth construction of green Tencel ? Ecosphere; Further develop Tencel ? Printing and dyeing Club; Continuous innovation and continuous improvement of product portfolio; Increase production capacity to meet strong downstream demand; Continue to cooperate with domestic head brands.
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Robert, chief commercial officer of Lanjing group, introduced the major projects of Lanjing group in 2021 and 2022 in the form of video link; Florian heubrandner introduced the textile genetics platform technology and the latest products for fiber sustainable traceability.
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In addition, Zhu Yongxiang, chairman of Tianhong Group, Wang Fuhua, chairman of Dezhou Huayuan Group, and Qi Yingbin, chairman of Jiangsu Dasheng group, made statements on the cooperation and innovation of industrial chain, the concept of green environmental protection and sustainable development, and market application and promotion, and committed themselves to the construction of Tencel ? Green ecosystem, jointly upgrade the green territory.
From October 9 to 11, Lanjing will show more new zero carbon applications at the Intertextile 2021 autumn and winter noodle accessories exhibition. Welcome to Lanjing booth (1.1-e52) for more information.
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