Chic: · 2021Chic Talk

The three-day 2021 chic talk (Autumn) concluded successfully at the China International Clothing and apparel Expo.

With the theme of "new base - exploring the new force of brand digital growth", this chic talk business release Forum provides advanced applicable technology, excellent solutions and successful practice cases for garment brands and enterprises from upstream yarn and fabric to downstream design, manufacturing and terminal retail. It establishes new momentum of digital innovation practice in fashion industry, and continuously empowers enterprises The brand promotes the development mode and boundary of fashion industry in the digital age. The future has come. Facing the rapid breakthrough and application of digital technology, the pressure of internal and external changes, and the new characteristics and needs of consumers, the digital transformation of brand has become the general trend.

DAY 1

"Zero down zero down" inflatable clothing patent technology and fashion trend under carbon neutral target ??

On the first day of chic talk, China fashion science and Technology Innovation Research Institute and Suzhou xingfengqiang brought the global first launch of "zero down zero down" inflatable clothing patent technology. Zerodown integrates many advantages, such as environmental protection, long-term warmth preservation, fashion and portability, interesting technology and so on, which refreshes the environmental protection concept of textile and garment industry.

At the opening ceremony, Yang Jinchun, executive vice president of China Garment Association, put forward: "by creating a sustainable development value chain under the background of dual carbon, adopting a new development and operation mode, developing the latest sustainable environmental protection technology, effectively promote the green and low-carbon circular development of textile and garment industry, promote the green transformation of garment enterprises, and enhance the international competitiveness of Chinese textiles."

Li Wenyao, former special director of WGSN and expert of China fashion trend research and release center, was invited to share "fashion attitude and environmental protection trend" with you.

Under the dual carbon strategic goal of "carbon neutralization" and "carbon peak", the assembly call of low-carbon environmental protection era has been sounded. Low carbon economy will leverage the trillion market and profoundly affect social and economic changes.

? ? 2021 "maker silk road innovation and boundary setting" China Textile and garment SMEs innovation and Entrepreneurship Competition ? ?

As one of the highlights of the first day of chic talk, the award ceremony of the 2021 innovation and entrepreneurship competition of China's textile and garment small and medium-sized enterprises was successfully held on the spot, which attracted the attention of the industry.

The competition is hosted by China Textile Industry Federation, and jointly organized by China Textile Federation textile talent exchange training center and boundary setting fashion industry innovation service complex. Since the start of the competition in March 2021, it has experienced great achievements. There are 230 shortlisted commemorative awards, 60 winning awards, 12 investment potential awards, 5 third prizes, 2 second prizes and 1 first prize. It covers four tracks: industry digitization supply chain, industry digitalization fashion consumption, material technology and design innovation.

Sun Ruizhe, President of China Textile Industry Federation; Li Lingshen, vice president of China Textile Industry Federation and director of textile talent exchange and training center; Xie Ming, general manager of Shanghai xihongqiao Business Development Co., Ltd.; Yan Yan, director of social responsibility Office of China Textile Industry Federation; sun Ximin, Secretary General of China Textile Federation Standards Committee, Jiang Chuan, Secretary of the Party branch and assistant director of the textile talent exchange and training center of China Textile Industry Federation, Wang Guibao, project director of the textile talent exchange and training center of China Textile Federation, Lu Pingyi, chairman of the board of directors of the boundary fashion industry innovation service complex, and other leaders, guests, representatives of organizations at all levels, contestants, investment institutions and professional media attended the award ceremony.

After that, Li Lingshen, vice president of China Textile Industry Federation and director of textile talent exchange and training center, addressed the award ceremony.

To gather ingenuity and find new vitality in the industry; Prosperous industry, realize the dream of textile power. The successful holding of 2021 "maker silk road innovation boundary" innovation and entrepreneurship competition of China's textile and garment small and medium-sized enterprises is a successful gathering of innovative and entrepreneurial forces in the textile and garment industry.

The competition will stand at a new starting point, and together with industry representatives of science and technology innovation forces in the new era, help the entrepreneurial dream bloom and start a new journey of entrepreneurship. Sun Ruizhe, President of China Textile Industry Federation; Li Lingshen, vice president of China Textile Industry Federation and director of textile talent exchange and training center; Lu Pingyi, chairman of shejie fashion industry innovation service complex; Xie Ming, general manager of Shanghai xihongqiao Business Development Co., Ltd.; Wang Dawei, financial industry park of Yangtze River Delta integration demonstration zone (Shanghai), Mei Qinhua, general manager of Jiangsu Shengze Oriental Textile City Development Co., Ltd., Wu Jun, deputy director of creative industry service center of China Light and Textile City Construction Management Committee, song Yaping, deputy director of Puyuan sweater Market Management Committee, and Li Jianfeng, member of the Party Working Committee and deputy director of the management Committee of Nantong International Home Textile Industrial Park, jointly launched the 2022 annual competition.

The representatives of the winning enterprises will show their achievements in the activity.

DAY 2

We can see that the continuous exploration and practice in the digital field in the industry has already achieved remarkable results. At the same time, most small and medium-sized enterprises have taken digital transformation as an important measure to overtake on the curve, focusing on strategy formulation and rapid application of technologies that meet their own needs.

On the second day of chic talk, the forum invited Honghuang technology, China garment science and Technology Innovation Research Institute, China Textile Construction Planning Institute, China plant dyeing (grass and tree dyeing) industry alliance, secyou technology, audience data and other industry digital pioneers and standard pioneers to conduct in-depth and detailed discussions. While promoting the sustainable innovation and healthy development of fashion industry, it also promotes the scientific, efficient and sustainable transformation and development of various supply chains and brands, improves the industry's pre evolution level, and optimizes the competitiveness of the fashion industry under the background of dual cycle.

Building the future and flying together ?

At the meeting, Li Hong, CEO of Honghuang technology, deeply analyzed the pain points of the current retail industry. As the first domestic saasplm (product life cycle management) service provider, enabling traditional clothing enterprises to realize assistance, transformation, integration and innovation, and help new technology in fashion, retail and other fields. To help the construction of "Digital China" and further promote the new momentum of digital innovation practice in fashion industry.

Finally, Mr. Gu Guoyong, CEO of Shanghai Kunpeng Ecological Innovation Center, elaborated the origin of Huawei cloud and Honghuang technology, introduced the strategy of Kunpeng ecology, deeply analyzed the strong advantages of Honghuang technology saasplm in this aspect from the perspective of technology and security, and the strong support that Huawei cloud will bring for it.

? Unveiling ceremony of China fashion trend research and release center and the first meeting of Expert Committee in 2021

Subsequently, the unveiling ceremony of China fashion trend research and release center was successfully held. Yang Jinchun, executive vice president of China Garment Association, and Zheng Nianhua, chairman of Hangzhou Yishang town operation and Development Co., Ltd., took the stage to unveil the brand.

Yang Jinchun, executive vice president of China Garment Association, delivered a speech at the unveiling ceremony, opening a new chapter in the research and release of Chinese fashion trends in the new era.

At the opening ceremony, three leaders, Yang Jinchun, Zheng Nianhua and Wang Yatao, came to the stage and presented the appointment letters of the expert committee to the members of the expert committee.

? 2021 China plant dyeing industry standardization construction forum and plant dyeing traceability certification system project launching ceremony ?

At the meeting, China Textile Construction Planning Institute and China plant dyeing (plant dyeing) Industry Alliance announced the start of plant dyeing traceability certification system project, and released the basic image of visual identification of traceability system.

Feng dehu, President of China Textile Construction Planning Institute and chairman of China plant dyeing (plant dyeing) industry alliance, made a summary speech for the launching ceremony.

If the epidemic has accelerated the pace of digital transformation of fashion industry, how to develop the digital transformation of fashion industry in the post epidemic era deserves our attention and consideration. In order to actively promote the deep integration of digital fashion industry and new consumption growth. At the meeting, Luo Yulan, project director of secyou consulting department, and Lanzhong data respectively brought full link digital management to meet the needs of the new development situation of the textile and clothing industry, help fashion enterprises better meet the market demand and promote industry reform.

? No worries about orders, 1203 innovates the service mode of clothing supply chain ?

At chic talk, Luo Yulan, project director of secyou technology consulting department, delivered a speech. Luo Yulan said that the clothing industry is a challenging field, especially in recent years, because of the strong impact of global economic uncertainty, unique trends and industrial changes, many brands have taken a series of measures to cope with the growing cost-effectiveness pressure, mainly through the implementation of sustainable innovation in the design, manufacturing and supply chain processes of their core products. Among them, digital transformation is one of the most important ways to realize the sustainable development of enterprise supply chain. The realization of digitalization can help enterprises respond to market trends and changes more quickly, and then complete the development goals of enterprises.

? The way of fine operation of fashion goods ?

On the second day of chic talk, Gao Weiyang, the director of Lanzhong Data Solutions Center, took the stage to share the last topic. In the digital era, it defines the application value of data for the enterprises and brands on the spot. Through standardized and systematic data decision-making, it reshapes the operation efficiency of fashion industry, helps enterprises accurately locate the balance point of various operation decisions from the complicated influencing factors, and provides a complete product and service system for the industry.

DAY 3

On the last day of the chic talk business release forum, the project of "trump factory" launched by Shuo Yin e-commerce, combined with the unique "interest e-commerce" gene of chattering e-commerce, explored and analyzed more possibilities of factory brand transformation and new business growth for on-site exhibitors and visitors. The scene was full of people, clothing people gathered here, enjoying the depth of cognition and the continuous extension of the boundary.

? Interest e-commerce helps the new growth of fashion industry ?

Liu Danqing, head of characteristic brand of tuiyin e-commerce clothing industry, shares the new changes of fashion industry in the new consumption era. Shaking tone e-commerce is also helping new brands to establish users' minds and seek the essence of business growth. Liu Danqing said: "the turning point of the clothing industry in shuoyin e-commerce will appear in 2020. We can see that online is an indispensable link for every brand. Interest e-commerce has changed consumers' traditional consumption thinking in the past, helped brands activate consumer demand with content, and accelerated the transformation from brand recognition to purchase."

? From the source to see the quality of China ?

According to Li Haoming, the clothing industry operator of shuoyin e-commerce, tuiyin e-commerce launched the "trump factory" project to help them transform into brands, control the production process from the source, bring high-quality goods to consumers and form consumption increment. In addition to B2C's interest in e-commerce, wangpai factory can also expand the online sales increment of B2B through Shuo Yin e-commerce platform, which not only opens the branding channel and diversified growth channel of trump factory, but also lays a solid foundation for the real integration of Chinese brands and leading the international market.

Based on the business practice of digital innovation technology, this forum provides advanced applicable technology, excellent solutions and successful practice cases for clothing brands and enterprises. Chic talk forum will continue to help the industry to improve, and at the same time, establish a new driving force for digital innovation practice in fashion industry, promote efficient coordination of resources and promote high-quality development of the industry.