"White Paper On Contemporary Chinese Ceremonial Dress" Will Be Released During The 2021 China Fashion Conference

　　 A new era, a new starting point and a new mission. On October 18, 2021 China fashion conference will be opened in Qingdao.

　　 Standing at the historical intersection, facing the unprecedented changes in the world in a century and the overall strategic situation of the great rejuvenation of the Chinese nation, the China clothing association has made great strides. It will issue the white paper on Contemporary Chinese etiquette and apparel at the 2021 China fashion conference, focusing on building a etiquette and clothing system that meets the needs of the new era, new life and new consumption, and represents a new height of Chinese fashion, To create a fashion ecology with Chinese characteristics, world influence and era characteristics.

　　 Chinese culture is increasingly close to the center of the world stage, the people's diversified and high-grade cultural needs are gradually increasing, the need for a better life is increasingly extensive, and the exploration enthusiasm of Chinese etiquette and clothing from various social levels is unprecedented. Under this background, led by China Fashion Association, together with domestic excellent designers, 22 advantageous clothing brands including Qipai, Jinba men's wear, samet, Yalu, Nanshan Zhishang, daiyin textile and Tebu, and 6 Professional Colleges and research institutions including Beijing Institute of fashion were invited to invite Li Dangqi, Liu Yuanfeng, Zhang Zhaoda, Bian Xiangyang, Chu Yan, Huang Wei, Guo Pei, Lan Yu, etc Peng Jing and other 15 well-known experts and designers as consultants jointly compiled the white paper on Contemporary Chinese etiquette and clothing.

　　 The white paper is based on Contemporary China, based on the new cultural aesthetics, holding the banner, promoting culture and displaying the image. Through the contemporary etiquette and dress, the white paper conforms to and leads the national feelings and cultural complex of Chinese people in the new era, and uses the carrier of clothing to strengthen and highlight the image and bearing of a great country.

　　 Etiquette dress is an important carrier to reflect the etiquette system and cultural connotation of a country. China attaches great importance to the traditional etiquette culture. With the continuous in-depth exchange and wrestling of global economy, technology and culture, the communication between China and the international community is becoming more and more frequent, and the importance of etiquette clothing is becoming more and more prominent. One of the important goals of the release of the white paper on Contemporary Chinese etiquette and clothing is to profoundly show that clothing culture plays an irreplaceable role in image expression on the international stage and in the process of interpersonal communication. When Chinese design is more and more deeply expressing the cultural connotation behind Chinese elements, it is necessary for the development of Chinese costume culture to carry forward the essence of Chinese traditional costume, maintain the nationality, and reflect the dress system of the times.

　　 Cultural soft power is a key factor in the competition among big countries. With excellent cultural power, it has become a new track of international competition. Nowadays, the competition of comprehensive national strength among countries in the world is becoming increasingly fierce, and cultural strength has become an important factor in the competition of comprehensive national strength. The cultural creativity and soft power of Chinese fashion industry is based on China's 5000 year old clothing culture. The white paper combs the influence of Chinese clothing culture on world fashion, from the Silk Road to the civilization of Han and Tang Dynasties, and then to the textile export of Qing Dynasty, and lists in detail the far-reaching influence of Chinese clothing culture on world fashion. On the basis of looking back on the history, the white paper on Contemporary Chinese etiquette and clothing takes the ever-growing Chinese elements such as blue and white porcelain, auspicious clothes and twelve zodiac animals to analyze the real reasons for the popularity of Chinese traditional culture on the international stage from the sudden rise of Li Ning, taipingniao and Jinba men's wear in the four fashion weeks, focusing on the new cultural aesthetics and driving the industry to build a new situation, Taking culture as the mission, we will bring beauty into our daily life and lead brands to understand, appreciate and create beauty.

　　 In the white paper of contemporary Chinese etiquette and dress, there is a separate chapter of "new scene and new Chinese dress". It redefines the new Chinese style clothing etiquette culture in the six scenes of business dress, wedding ceremony, degree dress, contemporary Chinese school uniform, contemporary professional dress and sports event clothing, so as to cope with the clothing thinking under the wave of cultural consciousness and cultural confidence.

　　 On the macro level, the white paper highly refines the national policy documents of "opinions on the implementation of the inheritance and development project of Chinese excellent traditional culture" and "the 14th five year plan for national economic and social development of the people's Republic of China and the outline of the long-term goal in 2035", which helps enterprises correctly understand the cultural dividend through policy interpretation; On the micro level, the white paper interprets the current traditional culture "hematopoiesis" from multiple perspectives, such as brand release, event performance, e-commerce operation, etc., in order to create a unique etiquette clothing industry. In the case study of cultural marketing, Zhihe, Erdos, gezhongge and other brands are selected in the book to focus on how to break through the marketing barriers with traditional fabrics, traditional colors and cultural IP, and accurately capture the market explosion opportunities given by culture.

　　 Each of them is beautiful, and the United States is united. White paper on Contemporary Chinese ceremonial costumes shows many unique vitality of costumes embodying the connotation of Chinese culture and life aesthetics. It finds a balance between Chinese traditional culture and modern urban culture and meets the cultural requirements of Chinese consumers for higher aesthetics. It has become an important force to promote cultural innovation and value creation of clothing industry.

　　 On October 18, 2021 China fashion conference, looking forward to the "white paper on Contemporary Chinese etiquette and clothing" to bring more wonderful!