Gap Brings Cute Baby To Kids Wear Shanghai Fashion Week To Launch Spring And Summer 2022

Gap launched at kids wear Shanghai Fashion Week in spring and summer 2022

(October 14, 2021, Shanghai) gap, a world-famous American leisure clothing brand, joined hands with 60 small models to join hands in the Shanghai Fashion Week kids Wear children's clothing release. It is worth mentioning that ten of them were selected by the online selection mode of "small model selection" officially held by gap, which is committed to let all children have a sense of participation and perform gap with energetic and confident pace The colorful charm of the new spring and summer 2022 children's wear series is to convey gap's love for children and encourage them to be themselves. In addition, gap will hold a small model selection according to different themes of each month, and take the theme photos of the month in the store. Children will have a chance to win the opportunity to shoot new advertising blockbusters and cultivate their self-confidence in the growth path.

Gap's official original song -- opening performance of "blockbuster"

With Gap With the opening performance of the official original song "blockbuster", an interesting children's wear show began gradually. In this Shanghai Fashion Week, gap mainly released the new spring and summer children's wear in 2022. From gap's most classic comfortable sweater and trousers, gap is known as soft Children's super jeans series, as well as Disney, Snoopy, marvel and other IP co branded series, which are loved by friends of all sizes, will interpret the "primary" color of sunshine and vitality through the young deduction of young models.

Gap spring / summer 2022 signature logo collection

　　 Gap The classic logo collection has always been a must-have item for every season, whether it's a T-shirt or a hoodie, it's a classic versatile piece. Large area solid color backing collision eye-catching letter logo, concise and neat. The bright color sweater boldly shows the self style, encourages each child to be the most authentic oneself.

　

Gap spring / summer 2022 tanning series

The gap tannin collection is based on classic jeans and denim coats, which are soft, light, elastic and durable. Match it with a rainbow tie dye T-shirt to brighten your eyes. The natural and fresh tie dye elements are very unique ethnic customs, pure blue conveys the innocent atmosphere of children. Wearing these denim pieces, let children run freely under the blue sky, release their nature, and enjoy their childhood.

Gap IP co branding Snoopy series

Gap IP co branding Marvel series

Gap IP co branding - Disney series

Gap works with Snoopy, marvel and Disney to create a special limited series, which integrates Snoopy's naughty taste, Marvel's heroism and Disney's dream charm with gap brand's clothing concept, so that children's dreams can come true all over the world, immerse themselves in the dreamlike fairy tale world, and encourage children to dream boldly and bravely in their growth. 　　

　

Gap x Hozo joint venture

Interview with Zhang Anqing, vice president of Asian retail business marketing of gap group

In addition, "gap X" "Hezo co branded Cooperation Fund" was also released in this exhibition. Hozo Quan chunho - as a well-known cartoonist in South Korea, this cooperation with gap shows a series of funny and lovely costumes of "Nicole rabbit", "brown dog" and "Becky pig", so that both adults and children can feel the carefree childhood joy in these cute Korean popular cartoon cute objects.

Gap launched at kids wear Shanghai Fashion Week in spring and summer 2022

Gap in kids The four children's wear series released at wear Shanghai Fashion Week show the gap exclusive brand style of safety, comfort and childlike innocence, so that healthy and energetic children can freely show their true selves and shine brilliantly on the show. Through the wonderful performance of cute baby models, gap's unique and diverse brand design concepts are fully demonstrated, allowing each child to explore the unlimited possibilities of growth.

Gap fairy Mummy

It is worth mentioning that the interactive community of Chaoma created by gap is also linked at the same time. "Fairy Mummie" aims to build a rich and diverse sharing community, providing young mothers with an environment to exchange and learn parenting experiences, and help them grow together quickly. After joining the community, you can enjoy five rights and interests at the same time: expert dry goods classroom answering, children's clothing professional grass planting, sign in points to cash, group to get large coupons, and recruitment of children's clothing models. Let parents and children grow up together and experience the fun.

　 About gap

Gap is a global icon Clothing brand One of the leading brands of American leisure style. Gap was founded in San Francisco in 1969, and its clothing design concept is the foundation of modern wardrobe - jeans, classic white shirts, khaki pants and essential fashion items. Gap opened its first multinational store in London in 1987, and has since reached more consumers through its online business and cross brand retail stores operated and franchised by about 1600 companies around the world. Gap includes women's and men's wear, gap children's wear, gap baby wear, gap pregnant women's wear, gapbody and gapfit series. The brand also provides value focused customers with specially designed products through gap Olay and gap factory stores. Gap is the same name brand of gap (New York Stock Exchange: GPS), a leading professional retailer in the world Old Navy、Gap、Banana Republic、Athleta、Intermix。