Industry Standard: The White Paper On Contemporary Chinese Etiquette And Clothing Has Been Released To Create A New Era Of Chinese Etiquette And Clothing System

The national strategy and the Renaissance are important supports for the high-quality development of economic China. After the general office of the State Council issued the opinions on the implementation of the inheritance and development project of Chinese excellent traditional culture, all kinds of market players of fashion industry, especially the clothing and textile industry, need to find their home positions under the strategy of Cultural Renaissance and give full play to their comparative advantages. Among them, the industrial force is the new force in the cultural renaissance and high-quality development strategy of the "14th five year plan".

Chinese culture is increasingly close to the center of the world stage, the people's diversified and high-grade cultural needs are gradually increasing, the need for a better life is increasingly extensive, and the exploration enthusiasm of Chinese etiquette and clothing from various social levels is unprecedented. Under this background, led by China Fashion Association, together with domestic excellent designers, 22 advantageous clothing brands including Qipai, Jinba men's wear, samet, Yalu, Nanshan Zhishang, daiyin textile and Tebu, and 6 Professional Colleges and research institutions including Beijing Institute of fashion were invited to invite Li Dangqi, Liu Yuanfeng, Zhang Zhaoda, Bian Xiangyang, Chu Yan, Huang Wei, Guo Pei, Lan Yu, etc Peng Jing and other 15 well-known experts and designers served as consultants. The Chinese version of the international media WWD was invited to participate in the work and jointly compiled the white paper on Contemporary Chinese etiquette and clothing.

As the first batch of the industry, the white paper on Contemporary Chinese etiquette and clothing, based on the social development and lifestyle of contemporary China, excavates and promotes China's rich clothing culture. Through putting forward the dress guide for ceremonial occasions, combing the knowledge context and application map of "new Chinese dress", summarizing the practice path and condensing the industrial wisdom, providing practical and functional reference samples for cultural empowerment and high-quality development in the new era.

As a kingdom of clothing with a long history, Chinese clothing and Chinese culture complement each other, which not only embodies the connotation of etiquette and philosophy, but also shows the oriental cultural connotation and life aesthetics reshaped by cultural confidence. Since the founding of the people's Republic of China, the great leap of the Chinese nation from "standing up", "getting rich" to "strengthening" is inseparable from China's increasingly prosperous and developing cultural construction. This culture, represented by "new national style" and "new national tide", is releasing commercial value in an unprecedented trend.

China's clothing aesthetic culture embodies the great material and cultural creation of the Chinese nation's descendants of the Chinese nation, but also embodies the profound rational implication of Chinese philosophy and aesthetics. Since its birth, clothing has been closely associated with culture, which is not only the product of culture, but also the carrier of culture. The origin of ancient Chinese costume culture is the root of the costume culture of China's state of etiquette. In the development of Chinese civilization, the appearance of clothing is the most intuitive and realistic reflection of social and historical features.

The clothing industry is in the process of transforming from an industrial manufacturing power to a fashion power. Taking cultural creativity as an important starting point of industrial transformation, it is still the underlying logic of development in the current digital economy era.

In the past 10 years, the "national trend" blowing up in China and the "Chinese style" prevailing on the international fashion stage complement each other, forming a new cultural ecology with Chinese culture as the core element. In the new era of global economic development and demand structure, culture led fashion industry has become one of the new labels of China's textile industry. Creative innovation and personalized consumption with Chinese culture as the core elements are rewriting the market pattern. The new cultural concept representing contemporary Chinese clothing is the "new engine" and "wind vane" leading the industrial development.

Chinese brands are innovating and iterating from inside to outside, from top to bottom, from inside to outside. From "made in China" to "made in China" to "created in China", Chinese brands are endowed with more culture and spirit, and traditional culture is interpreted in modern times. Chinese brands, while telling Chinese stories, fully demonstrate China's cultural confidence.

Textile clothing is the carrier of culture and the expression of fashion. The high "cultural confidence" has given birth to new cultural formats and extended the fashion culture industry chain. In this new wave, the fashion industry is showing a new development prospect.

Nowadays, the competition of comprehensive national strength among countries in the world is becoming increasingly fierce, and cultural strength has become an important factor in the competition of comprehensive national strength. The cultural creativity and soft power of Chinese fashion industry is based on China's 5000 year old clothing culture.

From the Silk Road to the civilization of the Han and Tang Dynasties, and then to the textile export of the Qing Dynasty, there was a phenomenon of clothing culture spreading in all historical periods of Chinese civilization. Thousands of years of Chinese civilization has been carried forward along with the inheritance of the dress etiquette system. At the same time, with the continuous in-depth exchange and struggle of global economy, technology and culture, under the globalization, the communication between China and the international community is becoming more and more frequent, and the importance of etiquette clothing is becoming more and more prominent.

Under the increasingly prosperous national economy, consumers' identification and differentiation of dress scenes are becoming more and more clear. Wearing ceremonial costumes with Chinese traditional culture connotation in different scenes has become a "examination question" about clothes faced by both consumers and manufacturers. Under the new situation, the new Chinese dress is redefining the "Chinese dress".

In this context, the white paper grabs the more common specific scenes in work and life, redefines the new Chinese style clothing etiquette culture in six major scenes of business dress, wedding ceremony, degree dress, contemporary Chinese school uniform, contemporary professional dress and sports event clothing. We should think about the dressing under the wave of cultural consciousness and cultural confidence, from the functional attributes of clothing, from the perspective of the functional attributes of clothing, the contemporary Chinese school uniform, the contemporary professional clothing, and the sports event clothing Aesthetic attribute, from the aspects of wearing occasion, design concept, style design suggestions, color, pattern pattern, surface auxiliary materials, example style and so on, put forward the clothing design and dress guidance suggestions.

"The 14th five year plan for national economic and social development of the people's Republic of China and the outline of long-term goals for 2035" include "further promotion of the influence of Chinese culture" as the main goal of economic and social development during the "14th five year plan" period, and "building a cultural power" into the long-term goal of 2035 The key task of "deeply implementing the inheritance and development project of Chinese excellent traditional culture and enhancing the influence of Chinese culture" is further emphasized.

The white paper has a deep understanding of the opinions on the implementation of the project of inheriting and developing Chinese Excellent Traditional Culture issued by the general office of the CPC Central Committee and the general office of the State Council. It has correctly carried on the traditional customs, social etiquette, clothing and civilized language standards that meet the requirements of modern civilization, and establish and improve the etiquette, etiquette and politeness norms of various public places and network public spaces.

On the macro level, the white paper highly refines the national policy documents of "opinions on the implementation of the inheritance and development project of Chinese excellent traditional culture" and "the 14th five year plan for national economic and social development of the people's Republic of China and the outline of the long-term goal in 2035". Through the policy interpretation, the white paper helps enterprises correctly understand the cultural dividend and correctly undertake the traditional customs In line with the requirements of modern civilization, social etiquette, clothing, civilized language standards, establish and improve the etiquette, etiquette, courtesy norms of all kinds of public places and network public space.

On the micro level, the white paper selects Zhihe, Erdos, song Zhongge and other brands in the specific links of design, research and development and cultural marketing to illustrate how to take culture as the starting point. Accurately capture the opportunity of market explosion given by culture, interpret the current traditional culture "hematopoiesis" from multiple angles and cross industries, such as brand release, event performance, e-commerce operation, etc., in order to create a unique etiquette clothing industry, establish cultural consciousness and cultural self-confidence, and accelerate the construction of win-win ecology.

The world is full of vitality because of colorful civilization, and civilization is beautiful and common because of exchange and mutual learning. At this time, the dissemination of Chinese clothing culture should practice "not forget the original, absorb foreign, face the outside", and show the contemporary Chinese style and features with the contemporary ceremonial costumes and the culture behind them.

The white paper of contemporary Chinese ceremonial clothing, starting from the use scene and functional attributes of clothing, gathers the wisdom insight and concept practice of market participants, presents the soft power of Chinese clothing culture, creates a good environment for the development of China's clothing industry in the new period, and provides assistance for the high-quality development of China's clothing industry in the "14th five year plan" period.

While releasing the white paper, China Garment Association has issued an invitation to the whole industry to jointly promote the creative transformation and innovative development of Chinese excellent traditional culture, and enhance the cohesion and appeal of Chinese fashion and Chinese culture.