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The Development Of Fashion Trend Has No End

2021/10/22 13:34:00 0

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Focus on generation Z, focus on youth theory

Facing the global economic fluctuation in the post epidemic era, the whole fashion industry is experiencing unprecedented challenges and opportunities. At this time, we need to be more active to perceive the new generation of consumers' new fashion concepts, draw fresh power from them, and under their inspiration, take the initiative to produce more sensitive and diverse aesthetic, and deeply explore the new concept of fashion clothing!

To this end, China clothing association and Ningbo taipingniao set up the "China contemporary youth fashion research center" China contemporary youth fashion research center host, Ningbo clothing association and Boyang Research Institute Co sponsored, Maker 157 Innovation Park "Youth talk" salon was successfully held and invited fashion friends to share an ideological salon on youth fashion. Through youth talk, we hope that we can meet with brand managers who pay attention to innovation, discuss, share, find innovation opportunities and stimulate sustained action.

This "youth talk" invitation from Sharon Chen Guoqiang, director of the expert committee of China Garment Association, Qu Fei, deputy director of brand Work Office of China Textile Industry Federation, Deputy Secretary General of China clothing association and director of brand development department, Mao Yihua, Secretary General of Ningbo Garment Association, Cai guopeng, administrative director, office director and vice chairman of trade union of taipingniao, and Zhang Huidi, director of Boyang holding organization and talent office, General manager of Ningbo yiwuqi Investment Co., Ltd. Shen Yu, general manager of maker 157 Park Come to the scene and listen to the ideas of the tide school from young people.

Bringing together artistic ideas to subvert fashion

We hope that through this "youth talk" salon, more young people will speak up in China's clothing industry. This salon specially invited young pioneers from the industry to launch their motion on fashion through their real action examples in the form of theme talk show, so as to stimulate more thinking about creation and innovation in the fashion industry. The salon was held by Li Xuefei, deputy director of Brand Development Department of China Garment Association As a lecturer, he has attracted more than 60 young brand managers, designers and entrepreneurs from many clothing brands, such as taipingniao, septenaeus, perocheng, FIGO, Aimu, Aimei, Zhuangji, etc., to discuss the new era and new fashion. Behind the dialysis of the new youth, maker 157, with its innovative and novel space art, has gathered numerous artistic ideas from generation Z, making fashion trends, artistic creativity, and fashion brand thinking blend together here, so that everyone can inspire and think together.

Deputy director of brand office of China Textile Industry Federation

——Qu Fei ? 80's generation

We are used to represent the contemporary youth as generation Z. however, the largest of the legendary generation Z is 26 years old. They have opened a new era in terms of cultural circle and consumption habits. The research and analysis of them have never stopped. Mr. Qu Fei proposed a motion on "the correct way to open after 1995 - fashion in the eyes of young people", This paper discusses the exploration, attempt and reflection of the youth in different ages in the field of culture.

Founder of three inch Shengjing brand
——Zhang suddenly, after 95

"National style" has always been a hot topic in the past two years. Originally, we said "very foreign style" when we evaluated a person's dress. Now, the most popular search in our fashion circle is just the works with Chinese traditional elements. "National style" represents the fashion of the times, and the fashion is classic forever "Chinese style - let's play together" issued a motion to promote Chinese traditional culture through the integration of youth fashion and Chinese classical charm, and play with the trend of fashion and national style.

Director of FIGO group
——Shi Mei, after 85

As China's private enterprises gradually enter the inheritance period of the old and the new: the second generation group gradually rises and steps onto the stage of the times. Although the second generation is also on the shoulders of their parents, they bear greater responsibilities and pressure. Ms. Shi Mei put forward a motion on "chuang-2 generation, who seeks a balance between family and work", to explore how chuang-2 and business families can solve the differences between generations, so that family and work can be balanced, and they can really do what they want to do.

Research and Consulting Director, iziretail
——Sang yuan's post-85s

With her love for commerce and curiosity about new things, Ms. sang yuan has a lot of observations and Reflections on the consumption of generation Z. she also sees the emergence of many domestic new brands and the innovation of commercial real estate, which are leading the current young consumption. Ms. sang yuan launched a motion on "sharing consumption trends and business innovation in Z era" to analyze what young people think and love.

Deputy Secretary General of China Fashion independent designer brand business alliance
——Continuation of post-80s

"Fashion attitude is the password for us to identify each other" is Ms. Xu Min, brand partner of anyshopstyle, China's first fashion exhibition platform focusing on all channels of designer brands. "Young excellent designers have their own fashion attitudes and opinions, and analyze the personal labels she distinguishes from fashion with their own personal opinions.

"Youth talk" salon is a relaxed and open activity for young people. We try to make this activity an interactive activity among young people instead of just preaching sharing. After the sharing, the participants held a blind box question and answer session. Fashion partners from various brands raised their questions about new fashion, and all the guests answered them based on their understanding of their respective fields. In one afternoon, a group of interesting souls and young people's thoughts collided to inspire and touch all the participants.

In the new era, break the wall to restart, create fashion

This "youth talk" fashion salon was broadcast online at the same time, and gained a total of 16800 person times of hits, and achieved a very warm response. The salon provides a high-level, high-level and high-value opportunity for entrepreneurs in various fields of textile and garment industry in a lively way.

This activity reveals what changes have taken place in the rules, paths and infrastructure of individual and organizational innovation in the constantly changing and changing era environment, and gives solutions. Through the common sense and conspiracy with those sharp, positive and leading brands and young creators, the activity continuously initiates issues and proposals, breaks through the wall and restarts in the era with action, and creates innovation.

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The development of fashion trend has no end. As a young consumer, do you see your familiar figure in it? As fashion industry peers, are you ready to meet the new generation of fashion youth? In the new era full of risks and opportunities, China contemporary youth fashion research center and we will continue to focus on and explore with more partners, so as to help Chinese fashion youth and the industry resonate at the same frequency and achieve mutual success!

I hope that we can all go up together, share the heat and shine, and take responsibility for the fashion industry we love in this new era. Lu Xun said, "as long as the lighthouse in our hearts is not extinguished, we can continue to sail along our own route"! No matter how far you go, I hope you are always young!