AUM AUM 2021 Early Winter Series

Recently, nature advanced Design Women's wear brand AUM The 2021 early winter series has been released, which continues the theme of autumn and winter. Starting from the advanced natural fabrics and texture, the surface decoration is removed, and the design adopts the introverted but more tension line, which outlines the contour of the beauty of women's body, which is neat and free. It is hoped that by using pure clothes and connecting the attitude inside, a kind of free and frank bearing can be transmitted between different occasions and role switching. 　　

　　AUM Oom Designer They are good at using the characteristics of fabrics to select natural and abundant heavy cotton, sheep wool twill fabrics and soft sheepskin, and learn from the style of retro gentlewoman, such as wide shoulders, three-dimensional waist or elegant hem design, and adjust the best dressing state for the wearer through strong and straight support or streamline artistic appearance.

AUM early winter series highlights the practicality of fashion. Silhouette coat, wide shoulder suit and flat shirt are key items in early winter. The sword collar placket, button embellishment and pocket decoration details are used to balance daily functionality and style. Simple and elegant clothes can be easily integrated into every part of life, making everything elegant.

About AUM

AUM oom, founded in 2009, is dedicated to the advanced design of nature Lane Bryant 。 Gen Geng, the founder of the company, founded a deep design studio in Shenzhen, involved in advertising photography, space and graphic design related to clothing, and launched AUM of independent women's wear series, trying to explore various possibilities brought about by creative thinking in different design fields. In 2012, she participated in the Shenzhen Fashion Expo and released the concept exhibition with the theme of "make the best use of everything" theme, which was highly appreciated by Ms. Zhu chongyun, the head of masfield. Later, Gen Geng and Ms. Zhu chongyun got to know each other. Both of them had a high degree of common voice on the artistic conception of oriental aesthetics. In 2013, with the support of Ms. Zhu chongyun, AUM was officially incorporated into one of the brands of masfield.