Bosden, The Leader Of Design Innovation, Won The "Top Ten Enterprise Design Center" In China

　　 On October 22, the 2021 World Industrial Design Conference (widc), jointly sponsored by the Ministry of industry and information technology and the people's Government of Shandong Province, opened in Yantai, Shandong Province. As the only national activity sponsored by the Ministry of industry and information technology in the field of industrial design, widc is a global platform for China to integrate with the world and boost the development of industrial design industry. In 2021, China's top 100 design industry release ceremony and international designer's night will be held to recognize individuals and units with extensive influence and remarkable achievements in industrial design and related fields who have made explorations and achievements in revitalizing the industrial economy, embodying design value and creating a better life.

　　 Design empowers the world. Bosden national industrial design center, with industrial design enabling brand upgrading, advanced technology to enhance product value, and high-level team to promote the transformation of high-quality innovation results, stands out from many participating enterprises. Together with Huawei, Alibaba cloud, Midea, Xugong, China commercial aircraft and other industry leaders, bosden national industrial design center has been awarded the National Industrial Design Association "Top ten enterprise design center" has become the only enterprise in the textile and garment industry to win this honor.

? bosden won the certificate of top ten enterprise design center

Top ten enterprise design center

　　 How strong are China's top 100 design industries?

　　 In order to thoroughly implement the spirit and deployment of the CPC Central Committee and the State Council on innovation driven development, give full play to the leading role of demonstration, and promote the high-quality development of the industrial design industry, China Industrial Design Association organized the declaration, review and release of the "top 100 Chinese design industry in 2021", and set up a model of industry design innovation leaders, Create a good atmosphere for design innovation and development, and create a new ecology of design industry.

　　 Since the launch of the event, it has been widely concerned by enterprises, design companies, industry organizations, design service platforms, design institutions, industry promoters, designers and relevant units and individuals throughout the country. Through the final review of 10 authoritative experts including Liu Guanzhong and Tang Chongxi, the judges objectively and fairly selected the top 100 Chinese design industry in 2021 from five dimensions of innovation, contribution, leading, influence and sustainability with high standards and high requirements.

Bosden participates in 2021 World Industrial Design Conference

　　 Down jacket is a product of "function + fashion". Over the past 45 years, bosden has been constantly innovating in down, fabric, technology and pattern. The quality and warmth retention of down jacket are well received at home and abroad. Bosden industrial design center has insight into the consumption demand of the times, and has made efforts in the front end of the "smile curve" of the industry, integrating and innovating in design, raw materials, technology, technology, performance, etc. Through industrial design, products can be serialized, fashionable and branded, so as to continuously improve product quality, scientific and technological content and fashion degree, and strive to focus on a category in the field that I am good at, so as to achieve the global leading position. According to the market status statement released by Euromonitor International, bosden's down jacket will rank first in the world in 2020, with sales volume and sales volume ranking first at the same time.

　　 Each bosden product not only has advanced technology connotation, but also exquisite traditional production technology. When the new technology collides with the traditional technology, bosden's persistent ingenuity and innovative spirit of keeping pace with the times burst out. A good down jacket is so professional!

　　 From a Chinese brand to a global one, bosden uses the craftsmanship spirit of a big country to enable the design and improve the quality to the extreme, becoming a representative "Chinese business card". Continuous innovation and breakthrough, integrating it into the brand gene, and improving the consumer experience, endow bosden with lasting vitality.

　　 The way of leading the world in industrial design

　　 In the "rising tide of the country" and the tide of China from a big manufacturing country to a big brand country, bosden aims at the middle and high-end, helps the brand power and fashion power with brand guidance and professional innovation, shows the charm of Chinese brand to the world, and walks out of the benchmark Road of China's down jacket leading the world.

　　 01

　　 Create a three-dimensional product line and promote product serialization

Puff series color matching trend, version fashion, on the new become popular

　　 We should break away from the traditional R & D ideas, take market data as the support, respect regional differences, age differences and personality differences, and create a three-dimensional product line through data-based research and development, using the thinking mode from the perspective of consumers. Improve production process, establish cooperation with international top raw material suppliers, adopt Gore-Tex fabric, which is called "century cloth". We also cooperate with international first-class scientific research institutions to establish an end-to-end product development model centered on user value, and conduct in-depth research and precise development for the consumer groups of series products.

　　 02

　　 Integrate international advantage resources to promote product fashion

Bosden x Gautier's "new generation down jacket" rewrites "new" fashion rules

　　 We will integrate international innovation resources in an all-round way, create bosden new fashion with international character and national fashion temperament, and lead the high-quality development of China's high-end textile and garment industry. Visit New York Fashion Week, Milan fashion week and London Fashion Week as an independent brand to show the fashion charm of Chinese brands. It cooperates with French palace design master Jean Paul Gaultier and other international designers to co brand the series, develops joint brand down jacket with Disney, star wars, marvel and other international well-known IP resources, introduces more personalized and fashionable down jackets, and invites stars such as Yang Mi to speak for "planting grass", which is favored by mainstream consumers of the times.

　　 03

　　 Build up professional category barriers and promote product branding

　　 Focus on cutting-edge product research and development, lead the quality standard of down garment industry with technical innovation and expert quality, build up the category barrier of professional down jacket, and constantly consolidate the brand leadership. The series of down jackets help Mount Everest elevation survey in 2020 and measure the world height with China's temperature. It has won the gold award of China's excellent industrial design, the only national government award approved by the central government in China's industrial design field. The professional warm keeping series helped China's polar scientific research, accompanied by the Antarctic research team in the 36th and 37th Antarctic scientific research missions. The city ski down jacket won the ispo award 2021 global design award and won the "Oscar in sports".

　　 Higher than the peak, is the climber's dream. Standing at the historical intersection of the "two centenary" goals, bosden people are adhering to the original mission of "bosden warming the whole world", firm brand confidence, adhere to brand leadership, bravely be the striver, leader and climber of the new era, constantly research and develop good Chinese products with fashion leading, function leading, category leading and quality leading, which are famous in the global market "World down jacket, China bosden"!