The New Warm And Light Down Jacket Of SEMAR Is On Line, Which Opens The Warm Autumn And Winter

October's "one second winter" experience caught people off guard. What to wear in season change has become a daily myth. Samma Smartech series lightweight and warm down jacket is put on line. With 800 + fluffy hard core product force, it creates a fluffy and light burden-free wearing experience, providing a "light and warm" solution for changing seasons.

　 More fluffy = lighter and warmer for one second

With 800 + fluffy as the technical core, the smart series of smart down jacket of Samma mainly focuses on the product concept of "the more fluffy, the lighter and warmer" and establishes the differentiation advantage. The relationship between fluffy and warm is the key to keep down warm. Fluffy refers to the space occupied by a certain weight of down in a specific environment. The higher the fluffy degree is, the larger the space occupied by down is, and the thicker the air layer is, the more heat insulation and heat preservation effect can be achieved under the same weight. Just like the down quilts that have just been patted in winter, they will be warmer. It is precisely because the air content inside the quilts increases. The combination of these air and down can reduce the rate of heat loss, making the warm microclimate in the quilt better isolated from the cold air outside the quilt, giving people a feeling of "fluffy and warm". Similarly, for the down jacket on the body, the more fluffy the more warm.

This short video with the theme of "the temperature I want is puffiness" launched by SEMA and cute favorite bloggers also makes the connection between "fluffy" and "warm" more intuitive and visual. The video uses the cat as a visual symbol for communication. It revisits the warm and healing feelings of daily cat rolling. It enlarges the fluffy feeling, smooth touch and light feeling of cat rolling, and establishes resonance between the "fluffy" and "warm" relationship. It seems that when you put on the warm down jacket, you can get the warmth of cat rolling.

In addition, Samma Smartech series of light and warm down jackets have also made a small whirlwind of "the more fluffy, the warmer" on social media. Different types of bloggers from xiaohongshu and dewu show the light and warm wearing experience brought about by 800 + fluffy degree through personal evaluation. Their diversified wearing styles, high performance performance performance in various scenes of travel sports, hard core functions such as water splashing prevention and fluffy heat preservation, and the selling point of "extremely fluffy in one second rebound" also make Smartech series light and warm down jackets, Become a must-have item in autumn and winter.

　 One second rebound, extremely fluffy, down and fabric are indispensable

"Springback in one second and extremely fluffy" is the key impression of consumers on smart series lightweight and warm down jacket. This comfortable wearing experience originates from the ingenious pursuit of down and fabric by SEMAR. These two core elements are the secret weapons to create extreme light and warm.

The first core element is the whole ecology of new product selection Big velvet : 90% cashmere content, combined with unique sewing technology, provides 800 + fluffy, so that young people say goodbye to bloated, and turn the winter street into their own fashion T-stage, showing young vitality anytime and anywhere.

The other is lightweight, dense and soft fabric: microfiber, which feels as soft as baby's skin. In addition, the mico soft fabric also has excellent water resistance, which makes down not easy to get damp and moldy and keep warm.

At present, young consumers are more and more interested in Down Jackets There is a growing demand for sleek fashion and functionality. Samma Smartech light and warm down series, from its own product positioning to find the differentiation advantage, take the lead in establishing the product cognition of "the more fluffy, the lighter and warmer". The product integrates 800 + fluffy ecological large pile, and super light, dense and flexible fabric. It provides a light and warm experience of 1 second rebound and extreme fluffy, which helps you to move freely and be comfortable in winter. For young consumers, wearing not only represents clothing, but also represents a kind of spiritual attitude. What you wear is what you wear. With this series of extremely light and warm new products, SEMAR can empower the new generation and better activate the winter potential.