HH Ski Suit Is The Synonym Of Professional

According to the latest industry data released by the white paper, according to the statistics of snow season fiscal year, the number of skiing people in snow season 2020-2021 is 20.76 million, which is 98.66% higher than that of 10.45 million in 2019-2020; Compared with 20.6 million in 2018-2019, it increased by 0.78%. The wave of the Winter Olympics has catalyzed the national skiing fever, and the skiing industry has eased from the impact of the epidemic and has entered the fast lane of development.

But looking at the domestic professional skiing equipment, the power is not catching up, but slightly obvious. In 2017, there were only 36 domestic brands with more than 50 million outdoor products, and the market share of the top ten brands was less than 60%. That is to say, most brands are still on the low-end line, and there are few high-quality professional brands that can lead the market.

High end and high quality Ski clothing It is a big gap in the current domestic outdoor industry.

　 Can HH ski suit fill this gap?

HH, full name Helly Hansen (Haili Hansen), born in 1877, pays attention to strengthening the protective function of clothing in outdoor sports. The clothing style takes Nordic design as the core, emphasizing fashion style, simple lines, slim tailoring and simple and comfortable style, taking into account performance and trend.

　　Helly Hansen has a brand history of more than 140 years. In the development of more than 140 years, HH has made a number of technical breakthroughs. In the field of outdoor clothing, HH combines warmth preservation with portability, waterproof and long-lasting ventilation, and has achieved remarkable results. It is loved and supported by outdoor enthusiasts all over the world.

In Europe and the United States, where outdoor sports flourished earlier, HH has already used Helly in 200 ski resorts and ski resorts as well as more than 50000 foreign ski professionals and enthusiasts Hansen products. Norvegian Ski Federation Choose HH as official clothing Partners: the Norwegian skiing Federation was founded on February 21, 1908, headquartered in Oslo, Norway. It is the national representative of the International Ski Federation, covering alpine skiing, cross-country skiing, freestyle skiing, Nordic joint skiing, ski jumping and snowboarding. It is the gathering place of world professional skiers. Helly Hansen's cooperation with the International Ski Federation means that Hh has always been with professionals and has always been tested at a professional level.

This July and October, Helly Hansen has opened stores in Beijing Dongfang Xintiandi and Beijing SKP respectively, introducing ski products, snowboarding and other high-end industrial equipment imported from northern Europe, designed and produced locally, to provide professional outdoor clothing experience for Chinese consumers.

HH's entry into the domestic market with its professional scientific and technological strength has enriched the Chinese consumers Outdoor equipment At the same time, it is also a great help to the booming domestic outdoor industry.

"Let clothing no longer be a hindrance to sports, but an aid to sports." that's what Helly Hansen, Haley Hansen, has been doing.