Pay Attention To Shunde Textile And Garment Industry And Set Off Quality Reform

Shunde textile and clothing industry chain upstream and downstream linkage, set off a quality change. On October 30, the 2021 annual general meeting of Shunde textile chamber of Commerce and the supply chain docking and exchange conference of brand merchants were held. Brand merchants and many powerful famous enterprises in the supply chain of textile and clothing industry gathered together to jointly cope with market changes and challenges, create a win-win industrial ecosystem, and jointly reconstruct new advantages. On the same day, Shunde textile chamber of Commerce and Shenzhen Garment Supply Chain Association reached strategic cooperation.

Since last year, Shunde textile and garment industry is facing many challenges due to the epidemic situation and the global trade environment. "Although the industry is facing the deepening changes and complex situation, bearing the challenges of rising costs and repeated epidemic situation, all the enterprises present are enterprises that have gone through the waves and sand, persevered, more frustrated and stronger," said Ouyang Yonghui, President of Shunde textile chamber of Commerce.

Most of the raw materials of anti epidemic products such as masks, non-woven fabrics, ear ropes and melt blown fabrics are textiles. After the outbreak of the epidemic last year, Shunde textile chamber of commerce actively took advantage of resource allocation, built industry resource group of masks and anti epidemic products as the first time, and matched up with upstream and downstream enterprises for finished products such as masks and protective clothing, so as to lay a solid foundation for improving the output of epidemic prevention products.

Affected by the epidemic, offline business has been frustrated, raw material prices continue to fluctuate, enterprise production and sales caused a certain pressure. The chamber of Commerce encourages enterprises to participate in online promotion activities such as "Foshan superior products, cloud shopping E-selection" promotion Festival and "enjoying Shunde" happy season. Through cooperation with online e-commerce platforms such as pinduoduo and Shunde Youdian, the chamber of Commerce has realized live delivery with goods, strong drainage, expanded online user coverage, guided enterprises to accelerate the transformation of online marketing and reduce inventory pressure.

"We should work together to cope with market changes and challenges, create a win-win industrial ecosystem, reconstruct new advantages through joint efforts, and firmly be the promoter and creator of the development of fashion industry." in Ouyang Yonghui's view, quality is the cornerstone of innovation and development, the advantage that Shunde textile industry has always adhered to, and the core value of Shunde textile regional brand.

On the same day, Shunde textile chamber of Commerce and Shenzhen garment supply chain association signed a strategic cooperation agreement. It is understood that Shenzhen garment supply chain association was founded by a group of Shenzhen enterprises and more than 1000 enterprises in China. It will work with Shunde textile chamber of Commerce to promote the benign linkage between upstream and downstream enterprises in the industry and lead the innovative development of the industry.

Shunde textile and garment industry is actively seeking change, and is transforming into digital, intelligent, green and low-carbon. At the meeting, Shunde textile and garment industry held exchanges and sharing on the theme of "new formats of quality". Wang Zongwen, the managing director of Guangdong Qianjin denim Co., Ltd., shared the experience of high-quality development of Qianjin denim from four dimensions: brand internationalization, digital empowerment, green and low-carbon development as the trend of the times, and intensive innovation. He believed that the textile and garment industry should shift from quantity to quality, to structural upgrading and technological innovation in the future, Promote the overall upgrading of total factor production efficiency.

Wang Zongwen said that in the past 30 years, Qianjin cowboy has attached great importance to energy conservation, water conservation and emission reduction. The research and development of new materials and yarns, the innovation of chemicals and equipment, and the process design have all been carried out with the goal of low water, low carbon and high-quality innovation. In August this year, Qianjin denim launched the zero carbon industrial chain action, "we practice the high-quality green development route, and are confident to make denim fabric one of the most environmentally friendly fabrics.".

Facing the new market changes, collaborative innovation and group development are the key to break through the situation. "Next, we will promote the integration and docking of upstream and downstream resources, help enterprises exchange what they have, grasp the future trend, and realize the sharing of business opportunities." Ouyang Yonghui said that the chamber of Commerce will continue to serve its members and the industry, and promote the healthy and orderly development of the textile and clothing industry.