Seven Wolves Won The "Annual Digital Innovation Model Award" To Lead The Digital Development Direction Of Domestic Products

From December 7 to 8, the second international science and Technology Innovation Festival and dsc2021 Digital Service Conference of stif2021 was successfully held in Beijing. be based on Seven wolves In recent years, he has been committed to building digital operation system and digital marketing matrix, realizing Omni channel digital marketing layout and leading the way of brand innovation in digital era. Its evolution and breakthrough with the times are recognized and appreciated by the industry. In this conference, seven wolves shared innovation achievements with Siemens Medical, Unilever, Unicom payment and other brands, talked about the change and development of digital era, and won the title of "2021 Digital Innovation Model Award".

Stif science and Technology Innovation Festival and digital service conference is the most influential annual event in the field of science and technology. It aims to build a diversified and open platform for exchange and cooperation, and invites well-known entrepreneurs, industry experts, investors and media leaders to share cutting-edge views. "Innovation, influence, driving force, social responsibility and forward-looking" are the main evaluation indicators for the award-winning activities. The members of the evaluation committee discuss together and finally select the winners. Seven wolves can win in this annual event, showing its strong innovation and industry influence.

　　 Seven wolves gather the whole industry chain Realizing digital innovation

With the rapid penetration of digital technology, the traditional competitive ecology has been subject to subversive impact, and the clothing industry is also ushering in a critical period of challenges and changes. The progress of the global epidemic is like a catalyst, forcing clothing brands to change their thinking mode and business philosophy. As a leading enterprise of domestic clothing brand, seven wolf has always been a trendsetter in the new era. It has always insisted on studying, judging and inspecting the industry with a more forward-looking perspective and deeper insight. In the face of the surging digital wave, seven wolf launched the layout around the four strategies of brand culture strategy, sustainable development strategy, fashion youth strategy and image upgrading strategy. It bred the concept of digital transformation, extended the digital touch to every detail of the industrial chain, and walked out a road of innovation for domestic clothing brands, It has set up a reference standard for the development of domestic clothing brands.

The real digital innovation should not be limited to a certain level of attempt and breakthrough, but to establish an all-round, integrated development concept, starting from all aspects of the whole industrial chain, to lay out the overall digital layout. Only in this way can the enterprise's innovation be worthy of the "annual digital innovation model". And as a national brand, men's wear leads brand The seven wolves, who have the reputation of "the king of jacket", know that only with the courage to go back to zero and embrace digitalization in an all-round way, can we touch the upgrading and rejuvenation of our soul, and achieve a breakthrough in youth on the basis of the continuation of wolf's spiritual DNA. On the basis of this strategic cognition, seven wolves, by means of artificial intelligence technology and big data analysis, has vigorously promoted the Internet strategy around the personalized needs of consumers, and has built a digital intelligent system covering industrial design, production, marketing, logistics and inventory, realizing the three-dimensional data interaction and precipitation of "people, goods and fields".

Facing the impact of the new retail wave, seven wolf adopts the online and offline dual track parallel marketing strategy to build an all-round marketing operation system: the online marketing system of "community operation + live broadcast + small program" is constructed to spread and fission through short video, live broadcast and other forms to expand the brand private domain flow pool; Offline stores are strongly supported, and the digital operation strategy of "thousand stores and thousands of areas" is adopted to transform online traffic into accurate customers.

　　 Seven wolves join hands with Su Bingtian Seize the "Z generation" consumer market

When the "Z generation" young consumer groups have risen, how to break the gap between new consumers and brands, how to integrate corporate culture into brand stories, has become an important test faced by clothing brands, and seven wolves have handed in their own answers of the times. At the just concluded Tokyo Olympic Games, Su Bingtian was praised as "the light of Asia" by numerous foreign media with the result of 9.83 seconds, becoming the "new top stream" pursued by the younger generation. "King of jacket" signed the contract Su Bingtian, the "Asian flying man", values Su Shen's fighting spirit of constantly breaking through the limit and never giving up, which perfectly matches the brand spirit of life challenge and endless struggle advocated by seven wolves.

On November 24, wolf is wolf, a brand new TVC blockbuster shot by seven wolves and Su Bingtian, was officially released. As the spokesperson of the seven wolves, Su Bingtian said, "I was born The expressions of "I am me", "make a little progress every day, be the God of war in my heart" and other "burning" system language have aroused deep resonance of the new generation. After the video is online, it is quickly searched on microblog and microblog topics #Su Bingtian said that the total reading volume of being his own God of war exceeded 110 million in half a day.

From Chongqing's "the largest screen in Asia" At the "new gate" of Daxing Airport, Seven wolves The brand-new TVC blockbuster and fashion blockbuster jointly created by Su Bingtian have detonated LED screens in many cities in China, setting off a wave of communication boom! As the spokesperson of septenaeus, Su Bingtian's visual appearance of subversion shows extraordinary charm spark, and also conveys the fashion expression of seven wolves with wolf spirit, and strength interprets the brand concept of "men are more than one side".

The times are changing greatly and the industry is transforming. However, the spirit of craftsmanship, self-improvement of domestic products, and enterprise pursuit of reform and innovation are always the same themes. As the pioneer of Chinese men's wear brand, seven wolf takes advantage of the opportunity of digital transformation to seek the new self of enterprise's organizational structure, market strategy and brand image, interprets the innovation and development of Chinese brand, and shows the perseverance of "wolf culture" and "wolf spirit". future, Seven wolves We will continue to lead the digital development direction of domestic products, lead the Chinese garment industry to stride forward, and lead China's fashion to the world.