Hainan Qionghai Held "Live Broadcast Of Rural Revitalization Of E-Commerce In Qionghai City In 2021"

It was reported on December 8 that recently, Qionghai Municipal Bureau of Commerce held the "2021 Rural Revitalization of e-commerce live broadcast" activity in Qionghai science and technology innovation industrial park. The activity promotes the development of brand and industrialization of local agricultural products through live Internet.

This time, Qionghai science and Technology Innovation Industrial Park invited Hainan local anchor Baodao Alin to participate in the activity of helping farmers live with goods. In the activity, Baodao Alin recommended jackfruit, finger lemon, grapefruit oil, Moringa tea, folk lodging, handmade cultural innovation and other products for Rural Revitalization in Qionghai.

It is reported that in the future, Qionghai Industrial Park will build an e-commerce live broadcasting base, establish and train a talent team of anchor with goods, and help local villages in Qionghai revitalize industrial development by means of e-commerce and live broadcasting.

It is understood that in recent years, e-commerce has developed rapidly in Hainan Province. In terms of live broadcasting, Sanya's first e-commerce live broadcasting base was set up in Sanya Internet innovation and Entrepreneurship Center at the end of June last year, which will help build an international tourism consumption center.

In the same year, the base also held the "first Sanya International E-commerce live broadcast Festival", including online e-commerce live broadcast and offline online Red ceremony. It is estimated that in the next 1-2 years, the base will attract more than 500 suppliers, more than 10000 excellent products, and realize the annual live delivery amount of RMB 100-200 million.

It is worth mentioning that during the period of double 11 this year, Hainan's online retail sales reached 6.488 billion yuan, ranking 21st in China, with a year-on-year growth of 12.58%, 3.85 percentage points higher than that of the whole country. Haikou, Sanya and Wenchang have obvious driving effects.

From the purchase preference, food health care, beauty care and digital products are favored by Hainan consumers; In the context of the coming of winter and the epidemic situation, epidemic prevention products such as household appliances and masks have also attracted the attention of consumers in the province.