With The Concept Of Independent And Free Fashion, O-Yttttt Italian Fashion Men'S Wear Opened In Beijing

In recent years, with the increasing expansion of the trend consumer market in the international environment, the domestic trend market has gradually attracted the attention of overseas trend brands. Relevant user data show that the proportion of generation Z after 95 in China has reached 85%, and the concept of globalization has gradually deepened in their daily life, Trendy piece Also to personalized, diversified development. Under the opportunity of this trend, o-ytttt Italian fashionable men's wear has recently entered the domestic market, and opened its first store in China in Beijing laofoye department store, which once again aroused the great attention of domestic consumers to the international trend.

O-ytttt Italian fashion men's wear It is an independent design brand for young groups founded by Italian young designer olavo Fioravanti in 2013. It focuses on the design style of young personality, which is very consistent with the prevailing trend culture of Z era. The most special is that o-yttttt combines the European aristocratic revival clothing style, pays attention to the user's style design demand for fashion brand, and further shows the fashionable brand with diversified product styles.

As sociologist Sara Thornton said, "when a certain style becomes the" subculture capital "highly praised by young people, a series of related cultural industry chains (clothing, food, housing, transportation and their display methods) and" scenes "will be generated. People who are qualified to" consume "subculture may form a common sense of taste and group belonging." The o-ytttt Italian fashionable men's wear perfectly caters to the current trend.

It is understood that behind the seemingly complex brand name, o-yttttt is intended to express the core idea - O is the abbreviation of olavo fioravandid, yttttt= Yellow (Orange), tenacious They are perseverance, team spirit, tough, grateful and true. Olavoi, founder of o-ytttt Italian fashion men's wear, said that this is a new era. Freedom, adventurism, tenacity, arrogance and pursuit of the limit of life are the modern youth's appearance. We need to express their wearing perception with the fastest perception and the most outstanding quality, which is also the core spirit of ot team.

In terms of product quality, o-yttttt Italy Fashionable and luxurious men's wear With its luxurious and fashionable acme accessories, exquisite texture, exquisite workmanship and unique style, it has won the love and affirmation of many popular stars, including Wang Junkai, awakening, Cai zilun lamp, etc. The tension of these trendy icons on the stage of music and other fields has also become a clear personality influence. Among them, the fashionable items with rich shapes and unique styles presented by these public figures bring the most direct sense of fashion experience to consumers.

It is undeniable that the personality and self represented by the trend culture are constantly reshaping the values and aesthetics of contemporary young people. In this context, the concept of clothing is independent and free, challenging the spirit of the limit, the outstanding sense of quality and reasonable price O-ytttt has swept across Europe and America, and has become a vane of self-expression of youth in the new era.