Industry Hot Spot: The Establishment Of Shantou Textile And Garment Industry Association Will Start A New Journey Of "Fashion Style Clothing"

Under the guidance of the macro policy of "establishing the city by industry and strengthening the city by industry", on December 12, Shantou textile and garment industry association was solemnly established, which will unveil the new development path of Chaoshan textile and garment industry one by one.

Chaopai clothing has its own style, which is not only the crystallization of collective wisdom of Shantou textile and garment industry, but also the vane of global household clothing industry.

"Where there are tides, there are Chaoshan people.". Shantou, as the core city of Guangdong Province's "modern light industry and textile" industrial cluster regional layout, plays an important role in China's textile and clothing industry. There are Hangzhou school in the East and tide school in the south. It forms its own school in the industrial system, and it is also the concrete embodiment of the enterprise details of the industrial cluster. Over the past 40 years of reform and opening up, Shantou textile and garment industry has developed into the largest and most complete industrial chain in China's light textile cluster, and it is a characteristic industry with the largest proportion and complete supporting system in Shantou manufacturing industry.

In 2020, the total output value of Shantou's textile and clothing industry has exceeded 100 billion yuan, and the output value of underwear and household clothing accounts for about 40% of the national subdivided industries. "China's home service industry looks at Guangdong, Guangdong's home service industry looks at Shantou". Chaopai clothing has become the core hot word of Shantou's textile and clothing industry. Recently, the municipal Party committee and the municipal government put forward the new concept of "building the city by industry and strengthening the city by industry", build a new industrial development pattern of "three new, two special and one large", and list the traditional industries with textile and clothing characteristics as one of the "two special" industries, and strive to achieve the industrial output value of the city's textile and garment industry to exceed 200 billion yuan by 2025, The major transformation from "textile and clothing market" to "textile and clothing strong city" has been basically realized, which makes the fashion clothing usher in a new opportunity and new development environment.

Throughout the development of textile and clothing industry, flexible supply chain is the main structure in the future. Due to the progress of Commerce and the development of science and technology, people's demand for traditional textile and clothing has been fundamentally changed. With the change of wearing concept, the diversification of commercial channels and the replacement of consumer cognition, the textile and clothing industry has entered a new era in the traditional sense. After decades of tempering, the textile and garment industry in Shantou has undergone qualitative changes in terms of product quality standards, innovative design awareness and industrial production automation, which has laid a solid foundation for the fashion group to move to the global forefront.

Looking back, China's textile and clothing industry has entered a new historical period. China's textile and clothing industry is mainly developed from small and medium-sized enterprises, and also from individual and private enterprises. In the process of industrial development, Shantou textile and garment industry has gradually become one of the most important industrial clusters in China. How to make Chaoshan textile and garment industry enter the new track, it is far from enough to rely on the strength of one enterprise. Although Shantou textile and clothing industry has a good foundation, it still needs to work hard to improve the product grade and quality, strive to increase the added value of products, improve the brand awareness and social influence, so as to make the development of the industry have the stamina and motivation, and give full play to the association, the association, and the society The function of chamber of Commerce enables enterprises to gather production, further standardize management, reduce production and operation costs, expand external information window, consolidate industrial foundation internally, and consolidate commercial channel construction externally. In recent years, due to the change of external business environment, the textile and garment production chain is extending towards the supply chain. In this critical historical period, "Shantou textile and garment industry association" will become an effective organizer and leader to organize Shantou textile and garment enterprises, promote chaopai clothing to the world through supply chain management and diversified channels at home and abroad, so as to promote Shantou's economic benefits.

The change of the track also indicates that the traditional development mode has no longer adapted to the characteristics of the current era. Behind the rapid growth of the industry, there are bound to be many constraints. As there are many family textile and garment enterprises in Shantou, the effect of industrial agglomeration is not strong, the social ability of brands is weak, the level of independent innovation ability is low, and the lack of professional and technical personnel. Therefore, it is necessary for the association to coordinate and organize, bridge the government and enterprises, and help enterprises to go abroad and bring in talents, Encourage and support enterprises to strengthen technological innovation, build new marketing models and expand new sales channels, and create a number of independent brands with social influence.

The establishment of Shantou Textile Association marks that Shantou textile and garment industry has entered a new track, which is a solid step forward in the revitalization of Shantou textile and garment industry. It is a key move to implement the deployment of "establishing the city by industry and strengthening the city by industry" and accelerate the construction of the industrial development pattern of "three new, two special and one large". In the future, Shantou textile and garment industry will develop towards intelligence, high-end and cluster, and is committed to creating a new business card of Shantou textile and garment industry.