Macao Fashion Festival 2021: I Am On Site Day1

Macao Fashion Festival 2021, jointly organized by Macao productivity and technology transfer center and Macao Trade and Investment Promotion Bureau, opened today (December 10).

Starting from today, for three consecutive days, "Macau Fashion Festival 2021" will be held in the same venue as the 26th Macau International Trade and investment exhibition.

The theme of this year's Fashion Festival is "fashion pulse and digital linkage", which means to promote the cooperation between Macao and different regions in the fashion industry through the activities. At the same time, the combination of functional technology and cultural and creative industries will present a fashion and future sense of Macao Fashion Festival to the public.

Fashion parade: models in brand clothes

There was a long line outside the show, waiting for the show

At the same time, fashion style exhibition (special area), fashion modeling Exhibition (special area), "shake a wave" to send good gifts, clip doll games, and fashion tours are all open for the public to participate. The audience can buy their favorite original clothes on the spot and throw themselves into the arms of fashion.

First of all, Macao Fashion Festival 2021 held a simple opening ceremony.

Many leaders attended today's debut show, including: Chairman Liu Weiming of Macao Trade and Investment Promotion Bureau, Chen Zihui, deputy director of Macao Economic and Technological Development Bureau, sun Jiaxiong, chairman of Macao productivity and technology transfer center, Liang Anqi, executive director and chief executive officer of Macao entertainment integrated exclusive Co., Ltd., President Bu Xiaoqiang of Guangdong clothing and apparel industry association, Mr Secretary General Zuo Xujun and others also attended today's event.

After that, five fashion designers from Taipei, Shenzhen, Hong Kong, Macao and Guangzhou joined hands to present a high-quality fashion show for the audience, with different styles and unique styles, but full of sincerity.

Designer Simon kuong (Macau)

Founded pikka pikka fiber technology brand in 2012, and its products are sold in more than 1000 retail outlets in Greater China. In 2016, anifa sportswear brand was established, and the co branded series was established with Michael Owen, former captain of the British football team. At present, he is vice chairman of Macao film art garment factory and Zhongshan Tongwei Garment Co., Ltd., and chairman of Kuang's Group Investment Co., Ltd.

Anifa is committed to developing the most versatile, intelligent and comfortable sportswear. It is not only clothing, but also an experiment of social responsibility and future lifestyle.

Designer: Zhu Zhenfei Faye Zhu (Shenzhen)

Graduated from Hong Kong Institute of fashion, he is one of the top ten fashion designers in Guangdong Province, and the manager of many national fashion brands. Her pursuit of original design, bold and innovative techniques, works with forward-looking.

GG fashion brand was founded in 2005. It pays attention to the cutting and material of clothes, challenges the high coordination of vision and wearing experience, and highlights the aesthetic feeling of clothes by using exaggerated cutting and wonderful color contrast.

Designer Chen Yaxing (Taipei)
He was born in 1978 in the ancient cultural capital of Tainan, Taiwan. He graduated from the Department of textile and clothing of Furen University, specializing in knitted sweater design. "One world in one yarn, one heaven in clothes" hopes to weave the possibility of the world with imagination.

The brand of Civilis originated from the Latin civilization "civilians". It believes that self independence and development depend on knowledge, an entrepreneur's mentality and self empowerment. Civilis was founded in 2018 and was first launched in London in 2019. Through the introduction of architecture and three-dimensional thinking into the construction of clothing, the brand strives to be perfect and uncompromising in the design of knitted skirt with small details according to the inherent beauty of clothing. Our meager hope is that every civilian can afford and share the joy of wearing it, one of which is to express their freedom.

Designer Liu Zhihua Henry Lau (Hong Kong)

He graduated from the Department of fashion design, Hong Kong Polytechnic University. Later, he founded a design company and launched his personal brand "spyhenrylau". His works mainly focus on casual clothes of young men and women {causalstreet style with sophistication}. His ideas and inspiration come from the details of daily life. He often designs his series in the form of special film themes or stories, and injects dramatic and experimental new elements into his casual clothes. In 2006, he launched his first fashion diary {from the shirt to the heart}. In 2007, he won the top 10 Designer Awards in Hong Kong. In addition, he has cooperated with many famous international brand companies and artists. His products have been well received in Asia, and have attracted buyers from Britain, Spain, Australia, Canada, Dubai and Japan. His stores include Joyce, villa, Moda, Kuwait & Dubai A02, LCX and the unique design of selectshots. The brand takes metropolitan life as its blueprint, and shows its alternative temperament through extremely gorgeous and subversive design.

Designer Wu Xiaolei (Guangzhou) ，
In 2007, she started the road of original designer because of her love for intangible cultural heritage. Taobao store, who is in charge of it, has been shortlisted for the top 100 of original women's wear, and has participated in Guangdong fashion week shows for many times. Its style is soft, gorgeous and contains cultural flavor.

The brand xuncai was founded in 2008. For more than ten years, xuncai has been adhering to the concept of developing Chinese intangible cultural heritage culture, and boldly innovates the old, interweaving them with international cutting-edge design, bringing a unique design style. Xunzai hopes that women can pay more attention to themselves in their daily life and give them a comfortable, delicate, happy and full life.

Curtain call

Group photo

What you should pay attention to is the synchronous

Creativity blooming
Macao uniform design competition winning works retrospective exhibition
This is what designers are introducing one by one

Macao productivity and technology transfer center has been committed to cultivating new blood of fashion design, promoting the development of the clothing industry, and looking forward to creating more business opportunities for designers, young entrepreneurs and garment manufacturers.

Over the years, through cooperation with different enterprises and government departments, the productivity center has held many uniform or fashion design competitions to create conditions and opportunities for local designers to display their talents and creativity, and to continuously promote the design level of Macao through the competition.

The difference between the uniform design and the fashion design is that the designer should design the beautiful and practical clothing style according to the requirements of the image and post of the relevant organizations, which is a challenge to the design ability.

The exhibits in this exhibition are all the winning costumes from the design competition jointly organized with the center, including government departments, commercial enterprises, large hotels and resorts, etc. The exhibition includes 15 sets of costumes, including staff uniforms, sportswear and institutional group wear. The exhibition is ingenious and full of details.

This is the media from Macao interviewing Wang Chengwu, the award-winning design director of Hongmei professional wear

Issued from Macao on December 10, 2021