On December 10, sponsored by China clothing association and Hengshui Daying fur industry association, CO sponsored by Hebei fur industry association and needlework, Beijing Copenhagen fur creative research and development center provided technical support 2021“ Judu cup ”China fur clothing creative design competition Finals Review meeting Held in Beijing orgni Garment Co., Ltd.

"Guochao" charm shows cultural confidence

This "Judu Cup" Design Competition “ National tide ” The theme is to grasp the trend of "national tide" returning to the general trend, further improve the creative and innovative research and development ability of "fur +" clothing and accessories, cultivate and explore excellent market-oriented design talents, integrate into the new strength of Chinese fashion design, and enable the innovation and development of fur industry.

"National trend" dominates the trend of design fashion

Due to the impact of the new crown pneumonia epidemic, the finals of the competition were held by the way of recording and explaining videos by the contestants and the judges' centralized offline evaluation. The judges make a comprehensive score according to the scoring standard, combined with the shortlisted contestants' description of the works and the physical display.

The members of the jury of this finals are composed of Zhou Qi, full-time vice president of China Fashion Association and vice chairman of China Fashion Designers Association, Wu Xuewei, designer of "Golden Summit Award" of Chinese fashion design, vice chairman of China Fashion Designers Association and CEO of Beijing Youwu Fashion Design Co., Ltd., AI Xingyi, President of Hengshui Daying fur industry association, and Shang Beibei, manager of Copenhagen fur fashion cooperation and brand channel development, Jin Shuo, deputy general manager of Fangsheng Fashion Technology Group, chairman and general manager of Beijing Fangsheng Tianrun Technology Co., Ltd., Li Ying, design director of Beijing Yingze International Clothing Co., Ltd., and fan Xiaohong, assistant dean and associate professor of Art School of China Women's University form.

Many excellent design ideas and designs closer to the market have emerged in this competition. Many competitors have grasped the requirements of innovation, practicability and market circulation, and flexibly applied fur to the design of clothing, gloves, handbags, accessories and other products. At the same time, the theme of "national trend" integrates Chinese culture and traditional genes with the first trend of current fur clothing, creating a more fashionable Chinese fur design.

In this competition Clothing group From Jiangxi Institute of fashion Gao Lei's "brilliance" won the gold medal, Liu Hongwei's "Blinding Lights" of Jiangxi Institute of fashion won the silver award, and Liu Xinyue of Xi'an University of technology won the bronze prize for his work "black and white carving". In addition, fan Chao and Chen Jintao, contestants from the realistic fashion design studio, won the best creative design award for their work "no color difference in a careful look", Yan Yiteng's work "hiding" from Xi'an University of technology won the best commercial value award, and Wang Dong, the contestant of Beijing Institute of fashion, won the best craft Award for his work "name can be named, but not constant name". In addition, nine series of entries such as Li Xianghui's "the pursuit of the deer" by Li Xianghui from the school of fashion of Dalian University of technology won the excellent prize, and 10 series of entries such as Zhao Jinqiu of Jilin Academy of art won the shortlist.

In this competition Accessories group After the comprehensive evaluation of the judges, the gold award is vacant. Shen Jiaxin, a contestant from Dalian University of technology, won the silver prize for his work "noisy flowers", Yuan Ye, a contestant from Beihai Academy of art and design, Meng Xuan, a contestant from Northeast Normal University, and Jiao Yunrong, a contestant from Dalian University of technology, won a bronze prize for his work "the past and the present", Meng Xuan's "poem of lion", and Jiao Yunrong, a contestant from Dalian University of technology, Eight entries including Luo Yile and Cai Lijun from Jiangnan University won the excellent prize.

Integrating traditional culture to show the confidence of "national tide"

Since the competition was officially launched in June 2021, a wide range of solicitation activities have been carried out for colleges, enterprises, design studios and independent designers across the country. A total of 535 excellent works were received from 73 professional colleges and universities in China, including not only Beijing Institute of fashion, Jiangxi Institute of fashion, Southwest University, Northeast Normal University, Lu Xun Academy of fine arts, Wuhan Textile University and other textile and garment professional colleges, but also many design studios, clothing enterprises and independent designers have contributed. Focusing on the theme of "national tide", the entries in this competition not only integrate the latest international cutting-edge fashion trends, but also closely adhere to the theme of "national tide" in terms of design ideas and inspiration, making full use of China's traditional and modern cultural elements, and won the unanimous praise of the judges and experts.

Zhou Yiqi, full time vice president of China Fashion Association and vice chairman of China Fashion Designers Association At present, China's fur clothing industry is in a critical period of transformation and upgrading, and innovation and design have become the key to overtaking the industry in corners and creating well-known brands for enterprises. With the continuous improvement of China's comprehensive national strength and the continuous improvement of cultural self-confidence, consumers' recognition of "national trend" and "domestic products" have made "made in China" and "made in China" "Design in China" has become a hot spot in the field of clothing consumption. Many excellent design ideas and design schemes closer to the market emerged in the entries of this competition, which not only created new development advantages for the industry development, but also showed the magnificent power of China's fur industry development to a certain extent.

Wu Xuewei, designer of China Fashion Design "Golden Summit Award", vice chairman of China Fashion Designers Association, CEO and art director of Beijing Youwu Fashion Design Co., Ltd He said that the contestants closely followed the theme of "national trend" and fully demonstrated the creative and innovative research and development ability and design ingenuity of "fur +" clothing and accessories. There were also cross-border design ideas and design styles mixed with other fabrics. While highlighting the characteristics of fur itself, the competitors broke through the traditional design ideas in terms of styles, styles, and accessories Color and other aspects of the use of new promotion.

Attracting design talents to serve cluster development

Daying Town, Zaoqiang County, Hebei Province, is the "capital of Chinese fur culture", with a history of 3000 years and a brilliant history. The long fur culture has bred generations of excellent fur operators, laid a solid industrial foundation, developed a worldwide marketing network, and actively integrated into the international and domestic dual cycle. At present, Daying fur industry covers more than 4000 varieties in seven series, including raw leather, cooked leather, semi-finished products, fur clothing, fur accessories, cashmere cutting and crafts, and has become a fur industry cluster with an output value of more than 10 billion yuan. AI Xingyi, President of Hengshui Daying Fur Industry Association He said that the contestants of this competition explained the different aesthetic feeling of fur products from different angles, not only carrying forward the craftsman spirit in the design, but also the style was more novel and the quality was better. At the same time, the competition is attracting fur design talents from all over the country to the camp, creating new business growth for the fur industry in the camp, and bringing new opportunities to improve the high-quality development of the industry.

In the evaluation process of this competition, Shang Beibei, manager of Copenhagen fur fashion cooperation and brand channel development, Jin Shuo, deputy general manager of commodities of Fangsheng Fashion Technology Group and chairman and general manager of Beijing Fangsheng Tianrun Technology Co., Ltd It is also believed that many of the entries in this competition have a high degree of marketization, which is in line with the current fashion and consumption trend of fur products. To a certain extent, it also reflects that the designers have a strong control ability in grasping the market trend and fashion trend.

Li Ying, design director of Beijing Yingze International Clothing Co., Ltd., fan Xiaohong, assistant dean and associate professor of Art School of China Women's University It is also believed that the theme of the competition is "national tide". The contestants not only grasp this theme well, but also further highlight the traditional and modern Chinese cultural elements, and skillfully combine the cutting-edge fashion trend with the traditional cultural elements, reflecting the "perfect combination" in the design, This also reflects the continuous improvement of the overall level of the competitors and the competition. At the same time, they also hope that Daying can attract more and more excellent designers to settle down in the camp, and carry out strong alliance with such excellent fur industry cluster as Daying, so as to let China's fur products and brands firmly grasp the fashion discourse power, so as to have a stronger market competitiveness.

In particular, it is worth mentioning, Zaoqiang dashengyuan fur products Co., Ltd., Zaoqiang shuohao Fur Clothing Co., Ltd., Hongwei fur garment processing department, Haining Mingrui Clothing Co., Ltd., Shenzhen Weidao Clothing Co., Ltd Five outstanding enterprises, including five outstanding enterprises, provided production services for the shortlisted contestants of the competition, and were awarded the outstanding production enterprise award of 2021 "Qiu Du Cup" China fur clothing creative design competition, 15 teachers including Chen Long of Jiangxi Institute of fashion He was awarded the excellent instructor award.

"2021" Qiu Du Cup "China fur clothing creative design competition