Seven Wolf Adopted Wolf King "Wolf" Of Hongshan Zoo In Nanjing, Continued To Write A New Chapter Of Animal Protection Public Welfare

On the eve of the lunar new year, seven wolves officially adopted wolf king "wolf" of Hongshan zoo in Nanjing. This public welfare action has vividly conveyed the concept of animal protection and continued to write a new chapter in the cause of seven wolves' animal protection.

The public welfare adoption action of "king of jacket" to "wolf king" is Seven wolves It is a microcosm of bravely shouldering social responsibility. From working with Yunnan green foundation for many times to the adoption of "wolf" in Nanjing Hongshan Zoo; From initiating the protection of wild wolves in Baima Snow Mountain, Yunnan Province, to the release of animal protection theme products, as the "head wolf" of national enterprises, septenaeus actively plays the leading role of mainstream brands and awakens the public's awe of nature and life.

　　 Breaking the circle with public welfare action to show more than one wolf spirit

"Wolf" is 7 years old this year. After fierce competition, he has won the position of wolf king and shouldered the mission and heavy burden in the development of the ethnic group. It contains the story, and Seven wolves Perfect fit of brand culture. The Hongshan Forest Zoo in Nanjing, where wolf is located, is known as an ecological card of Jiangsu Province. The park takes the comprehensive protection of animals as the highest goal, which coincides with the concept of seven wolves.

Wolf king "wolf"

Seven wolf is well aware of the social responsibility that an enterprise should undertake. While realizing its own development, it also devotes its efforts to nurture the society, build a stable relationship with its partners, and spread the positive energy of green nature to all walks of life. Through years of practice of animal protection and other public welfare projects, more and more people are called on to join the ranks of animal protection and natural environment protection.

　 Love and responsibility never stop, making public welfare activities within reach

　　 Seven wolves We call on people to express their attitude with action, rely on their clothing industry background, take fashion product design as the carrier, integrate multi-dimensional public welfare concept into fashion products, and make the public welfare behavior of animal protection daily. Previously, septenaeus has launched a series of animal protection public welfare theme series jackets [to be the guardian of TA] for many seasons. The series takes the images of endangered animals such as wolf, tiger, leopard and panda as theme elements, and integrates artistic techniques into the creation of fashion jacket. This innovative breakthrough with profound cultural connotation has been widely recognized. Stars from all walks of life with strong appeal, such as Su Bingtian, the spokesperson of seven wolves, Chen ruoxian, Chen ruoxian, and Liu Yihao, a sweet boy friend, have all personally performed the series jacket with the theme of "being the guardian of Ta", showing more than one aspect of men's demeanor.

As early as March 2020, seven wolves started public welfare cooperation with Yunnan green foundation, We will support the project of "small panda population looking forward to big reunion". In August 2021, septenaeus and the propaganda and education center of the Ministry of ecological environment carried out strategic cooperation to support the United Nations Convention on biological diversity, support COP15, advocate the protection of endangered animals, and run through the concept of sustainable development in every link.

At the end of 2021, China's second "list of sustainable fashion practitioners" was released. With outstanding contributions in the field of sustainable development, seven wolves ranked on the list and won the title of "responsible investment practitioner of the year". This selection is also a recognition of the sustainable development strategy of seven wolves.

　　 Hold high the banner of fashion and promote the development of diversified public welfare

Nowadays, China's clothing industry shows a more diversified development posture. Consumers are younger and more personalized. Brands need to provide products that can produce emotional connection and resonance, and help consumers realize their ideal lifestyle.

With the help of the pioneering concept of dynamic protection, seven wolf responds to different demands with new fashion products and creates a series of creative products in combination with social hot spots. This has broken through people's traditional cognition, broken through the original marketing mode, and further advanced to the new ecological flow circle through short video marketing, cross-border co branding and other channels. Active exploration in the field of public welfare makes the construction of seven wolf's brand culture more perfect, at the same time, it also enlightens and demonstrates the future development of the whole clothing industry.

Seven wolves continue to participate in public welfare projects, effectively protect animals, protect the ecological environment of human beings, constantly deposit the socialized assets of the brand, and promote the development process of diversified fashion public welfare. Looking forward to the future, seven wolf will continue the brand strategy of "China jacket, China seven wolf", deepen the core of "wolf fighting culture", continuously innovate the product and style breakthrough, refresh the definition of men's jacket by the public, and go to the world together with Chinese fashion.