Comfortable Leading, AR Cross-Border, Star Breaking Circle, Red Bean Shares Leading Men'S Wear New Track

On March 17, red bean Co., Ltd. detonated the clothing industry with the first AR technology conference, and launched a new generation of black technology controllable temperature product - 0 sense comfortable shirt, which is a major work of its new strategy of "classic comfortable men's wear".

Lead 350 billion comfortable new track!

As an important part of strategic landing and undertaking, red bean shares' interpretation of the industry and research and judgment of strategic positioning are behind. Red bean shares, with men's wear as the main business, in the current 600 billion market scale, plans to win by surprise.

Especially in the context of the rise of domestic products and the gradual return of the men's wear market to the local market, when most men's wear brands are habitually pursuing fashion and trend, red bean shares has found a new way to target 350 billion comfortable men's wear track.

And choose the shirt to start the first shot of strategic upgrading, red bean shares do have a strong strength. Focusing on comfort for 65 years, red bean's shirts and trousers have led the country in sales for six consecutive years. The total sales of shirts have exceeded 200 million. Up to now, we have accumulated 128 patent technologies, 168 tailoring models and 3 million Asian men's body data

The new 0-sense comfortable shirt is a milestone classic of red beans. The company co founded with Patrick Grandin, former vice president of Armani design, and selected three luxury grade accessories - Jingdezhen Ceramic button, German Wendler high-end textile lining, German gutermann high-end sewing thread, etc., to "live up to the new" with luxury grade quality.

The first AR cross-border technology sense is full!

AR, as the key to open the gate of the yuan universe, has been expanding its application scenarios. However, in the clothing industry, it is the first time to apply the full scene in the new product launch.

Using the advantages of online AR technology, Hongdou Co., Ltd. invited the main creative members to cooperate with the 3D model of the product. Through the virtual display of the sense of science and technology, it vividly, intuitively and vividly presents the scientific and technological attributes of the product. It fully analyzes the "red bean 0-sense comfortable shirt" from the aspects of scientific and technological materials, plate design and product advantages, and describes the strength of new products with scientific and technological language, Deliver the concept of comfort technology to the public.

In addition to the release form, the product itself is full of sense of science and technology. In order to solve the pain point of "warm and airtight, breathable and not warm", red bean cooperated with Swiss heiQ team strategically, and creatively added Swiss patent heiQ polymer, so that the shirt can sense the body surface temperature and sweating degree, and realize "2 ℃ lower when hot and 2 ℃ higher when cold". HeiQ is the world's leading fabric technology company with partners in high-end outdoor fields.

As a "flow code", star is a necessary artifact of new products. This time, the red bean 0 comfortable shirt is a big hand, inviting fashion queen Qi Wei and other stars to help it, Lu Yi, Yan Yikuan, Hu Bing and others are planting grass.

As the general manager of red bean said at the press conference, "starting from the 0-sense shirt, we are determined to promote and lead a new era of shirt change." Red beans, who have been focusing on comfort for 65 years, understand more about comfort, shirts and Chinese men. They are aiming to create a new era of comfortable men's wear.

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