Red Bean 0-Sense Comfortable Shirt Jointly Designed By Armani'S Former Vice President Of Design Is Hard To Find

On the afternoon of March 17, at the online ar conference of red bean men's wear to create a new generation of comfortable shirt, the news that "red bean 0-sense comfortable shirt" was put on the market was announced, immediately a "shirt" was astonishing, and it was warmly welcomed by consumers, and even a piece of clothing was hard to find, which made the market performance eye-catching. The sales of shirt items on tmall platform ranked first, and the shops of shirt category ranked first; The sales of shirt items on Jingdong platform ranked first, and the number of visitors to tmall red bean official ship flag store increased by 242% compared with last year's double 11. A senior analyst in the clothing industry sincerely lamented that the phenomenon of hard to find a domestic shirt has not appeared for a long time, which shows that Chinese consumers have more and more trust in domestic products, and the quality of domestic brands is also constantly improving. Red bean is the first to create a new comfortable track, which has a bright future.

In the reporter's impression, domestic brand clothing has always been in sufficient supply, oversupply and serious involution. Why is "red bean 0 sense comfortable shirt" hard to find? Is it hunger marketing? With full of questions, reporters rushed to red beans for field interviews.

On the 28th floor of Hongdou Fortune Plaza in Xidong, Wuxi, the person in charge of the Culture Department of Hongdou brand was interviewed by the reporter. When the reporter threw out the doubts in his heart, he repeatedly waved his hand, "we never do any hunger marketing, and the difficulty is caused by the superposition of many factors."

Reporters learned that several factors led to the "red bean 0 sense comfortable shirt" in short supply.

First of all, raw materials are high in technology, and fabric weaving is slower than ordinary fabrics. "Red bean 0-sense comfortable shirt" is made of functional fiber blended fabric of China and Austria, and a number of high-tech front-end technologies such as temperature control and super fine denier fiber ratio are used. The moisture absorption is 50% higher than that of cotton fiber. Excellent fabric quality requires strict weaving technology, and fabric weaving is naturally slower than ordinary fabrics.

Secondly, logistics is affected by the epidemic situation, and freight delivery is slow. At present, the epidemic has occurred in many parts of the country, and the sporadic epidemic situation has a great impact on the logistics industry. The online and offline stores of red bean men's wear are all over the country, so it is difficult to avoid the impact of logistics delivery.

In addition, "red bean 0 sense comfortable shirt" production technology requirements are high. Combining with ergonomics, 0-sense shirt is the first to create 5 3D three-dimensional cutting and 10 high setting processes. Each shirt has to go through 102 production processes, which requires extremely high production technology. A skilled sewing worker can usually sew about 15 ordinary shirts a day, while "red bean 0 comfortable shirt" can only sew about 5. At the same time, there are very few factories that can produce such high-end shirts in China. At present, in addition to the production and supply of red beans' own factories, there are several factories that are fully engaged in producing 0-sense comfortable shirts for red beans.

What's more, the red bean men's wear creates a new generation of comfortable shirts. The online ar conference was very successful, and the celebrities personally experienced and praised them. Luo Yonghao, a famous teacher in the science and technology circle, also likes this shirt very much. He even said that this black shirt is enough. He recommends that "0-sense shirts make more people wear luxury grade shirts.". In addition, red bean 0 comfortable shirt has also been recommended by a large number of male celebrities such as financial writer Wu Xiaobo, China's leading male model Hu Bing, actor Lu Yi, etc., which can be said to be well-known. Under the blessing effect of celebrities and celebrities, once the classic comfortable "red bean 0-sense comfortable shirt" was launched, it caused a rush to buy.

The design team of this 0-sense comfortable shirt also has a lot of advantages. Red bean men's wear and Patrick Grandin, former vice president of design of Armani, a top international men's wear brand, participated in the design of this 0-sense comfortable shirt. Patrick Grandin not only provides high-level design inspiration, but also subverts the restrained image of the shirt, and injects the world's most cutting-edge design concept into the red bean 0-sense comfortable shirt, It's a lot of hard work. At the AR press conference, PG commented that "red bean 0-sense shirt is a perfect combination of quality and comfort, and more people will wear luxury class more comfortable shirts".

Red bean is the most poetic and romantic national brand in China. "Red beans are born in southern China. In spring, there are several branches. I hope you can pick more. This is the most Acacia thing." This well-known masterpiece has given the national brand of "red bean" profound details, and emotional culture has become a traditional cultural gene deeply planted in the brand. 65 years of profound accumulation of clothing technology, excellent brand culture empowerment, "shirt" out of the door, the light of domestic goods, subvert interpretation of men's comfort, red beans create a new comfortable men's wear track. Red bean 0-feeling and comfortable shirt almost solves most of the common pain points of existing shirts, such as easy to wrinkle, easy to change color, no elasticity, poor air permeability, hard texture and not close to the body, so that Chinese consumers can enjoy the experience of luxury grade at the price of ordinary shirts, which is sought after by consumers. The netizen hero said sincerely, for example, those international big brands are thousands of yuan. In fact, they are not designed and manufactured by us. The price will soar after brand marketing. I think red bean is honest and down-to-earth to do fine products, very appreciate this attitude, good and good; Netizens "Legend of the sea" said that since graduation, they have been wearing red bean shirts, the quality is really good, and the details are in place, especially the version is very suitable for me. This 0-sense shirt is full of sense of technology, looking comfortable, and placing an order immediately!

From "made in China" to "intelligent manufacturing in China", from a big manufacturing country to a powerful manufacturing country, and Upgrading Chinese brands from OEM processing, we need scientific and technological development, independent innovation, and the unremitting efforts of national brand enterprises. In this regard, Hongdou Group, together with many Chinese enterprises, has unswervingly embarked on the road of revitalizing national brands, demonstrating the confidence and strength of Chinese brands to the world.

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