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    Pay Attention To Taipingniao And Release 2021 Annual Performance Report

    2022/3/30 16:54:00 0

    Taiping Bird

    On the evening of March 29, taipingniao released its 2021 annual performance report.

    According to the announcement, in 2021, the operating revenue of taipingniao is about 10.921 billion yuan, with a year-on-year increase of 16.34%; The net profit attributable to shareholders of the listed company was about 677 million yuan, a year-on-year decrease of 4.99%. Taipingniao believes that the year-on-year decline in profits is mainly affected by the decline in retail sales in the fourth quarter and the increase in expenses.

    In terms of brands, peacebird women's clothing achieved revenue of 4.484 billion yuan, an increase of 18.60% year-on-year;

    Peacebird men's wear revenue reached 3.37 billion, up 18.99% year-on-year;

    The revenue of Ledin girls' wear reached 1.398 billion yuan, up 5.20% year on year;

    Minipeace children's wear revenue reached 1.274 billion yuan, an increase of 29.53% year-on-year;

    Other brands achieved revenue of 306 million yuan, an increase of 16.20% year-on-year.

    In addition, the announcement pointed out that in 2021, taipingniao continued to optimize the channel structure and improve the operation quality, offline channels focused on improving store efficiency, online channels made efforts to socialize new retail, and the revenue of direct marketing, franchise and online channels all achieved rapid growth, and the franchise net expansion store was the best of the year since its listing.

    Specifically, there were 62 stores in the direct marketing channel, and the direct sales revenue increased to 4.61 billion yuan, a year-on-year increase of 13%, and the operation quality of the direct marketing channel was continuously improved; There were + 536 franchise channels, and the franchise revenue increased to 2.85 billion yuan, a year-on-year increase of 24%, and the growth momentum of franchise channels resumed; Online channel revenue was 3.36 billion yuan, up 20% year-on-year, and the proportion of online revenue remained above 30%.

    By the end of the report period, the total number of taipingbird stores had reached 5214.


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