Learn About Winner Fashion And Announce 2021 Performance Announcement

Recently, winner fashion released the annual performance announcement. As of December 31, 2021, the group's revenue and gross profit reached RMB 6.355 billion and RMB 4.738 billion respectively, which were 19.34% and 21.17% higher than those of the year ended December 31, 2020.

During the business period, the profit recorded was 562 million yuan, an increase of 27.95% or 123 million yuan compared with 439 million yuan as of December 31, 2020. The net profit margin for the year ended December 31, 2021 is 8.85% (2020: 8.25%). As of December 31, 2021, the net cash inflow from operating activities was RMB 1.203 billion (2020: RMB 1.416 billion).

The proportion of direct retail sales is outstanding

Winner fashion is a fashion clothing group engaged in women's clothing design, retail and wholesale business. It has 8 brands including koradior, La koradior and naersi.

According to the financial report, the group's revenue sources are retail sales from direct retail stores to end customers; Third party e-commerce platform sales; Wholesale sales are made to distributors, who then sell products to end consumers through their retail stores; And other sales channels (mainly from internal sales of employees or direct sales through promotion activities outside the retail stores of the group).

In 2021, the total sales revenue of winner fashion is 6.355 billion yuan, of which, 78.53% of the total sales revenue of Direct stores and 757 million yuan of e-commerce revenue, an increase of 23.56% over the same period of last year, accounting for 11.91% of the total sales revenue. The income of dealers increased by 77.51% to 562 million yuan, accounting for 8.84% of the total sales revenue.

Winner fashion has always attached importance to the layout of Direct stores, and to develop its business and expand its sales network. By the end of the period, there were 1558 directly operated stores with revenue of 4.990 billion yuan, up 13.80% year on year. The financial report pointed out that the uncertainty of market competition increased during the epidemic period, and the direct marketing channel played a supporting role for the steady growth of performance. At the same time, the layout of direct retail stores can fully contact customers, understand the market situation and meet consumer demand.

Sales revenue of double brands exceeded 1.3 billion yuan

Winner fashion owns and manages eight brands to cater for different occasions' dress demands of its customers, including high-end brands koradior Colletti, La koradior, koradior elsewhere, fuunny feelln, and acquired brands cadidl, naersi, naersiling and nexy CO。

During the reporting period, koradior and naersi, the brands of winner fashion, recorded revenue of more than 1.3 billion yuan, ranking among the top ten brands in the industry. This is the only fashion group in China's medium and high-end women's wear industry that can achieve double brand sales revenue of more than 1.3 billion yuan.

From the specific brand point of view, koradior revenue of 2.325 billion yuan, naersi revenue of 1.381 billion yuan, nexy Co's revenue is 872 million yuan, which is expected to become the third women's clothing brand with retail sales exceeding 1 billion yuan. The sales of La koradior, koradior elsewhere, cadidl, funny feelln, naersi, naersiling and other brands were generally between RMB 100 million and RMB 600 million, which were RMB 353 million, RMB 505 million, RMB 342 million, RMB 116 million and RMB 460 million respectively.

According to Euromonitor, the market size of Chinese women's wear is expected to reach 1062.94 billion yuan in 2021, with a growth rate of about 13%. Among them, the market size of medium and high-end women's wear is expected to reach 243.66 billion yuan, an increase of 12.62% compared with the same period in 2020.

In the post epidemic era, opportunities and competition coexist in the trillions of women's wear market. The middle and high-end market will face the test of economic downturn and the impact of domestic and foreign brands. With the rise of national trend, the domestic women's wear industry also ushered in more diversified and differentiated development, so under the influence of multiple factors, the brand with strong anti risk ability undoubtedly has better development.

In this market environment, winner fashion will firmly adhere to the general keynote of making progress while maintaining stability and forging ahead against the trend in 2022. It aims to enhance the brand capacity from five aspects of brand power, product force, marketing force, operation force and organizational force, strengthen brand construction, optimize product system and promote supply chain reform, so as to achieve the goal of retail sales exceeding 10 billion yuan in 2023.