Red Bean Men'S Wear Hand In Hand Qi Wei, Did You Get To That Point?

Men value shirts as much as women love lipstick.

However, as the world's second largest economy, Chinese men in China, how many local brand shirts do you have?

The self-evident result is just a pain point of Chinese national brand. We are all looking forward to a national brand with the ability to produce a shirt with comfort and quality, high-end and low price, so as to break the industry discourse power dominated by the West!

So, what is the most essential standard of a good shirt for men and women? Luo Yonghao, a technology magnate, said, "comfort, comfort, or comfort! If the attributes of science and technology are integrated, it will be more perfect." Wu Xiaobo, a financial writer, believes that the choice of a shirt is the requirement of quality, and the comfort of a shirt is an important standard for choosing a shirt.

Of course, shirts are not exclusive to men. Women wear shirts with their unique temperament. What is the standard of a good shirt for a lady in the sky?

Hongdou men's wear, a clothing enterprise that has been deeply engaged in the field of clothing for 65 years and has accumulated 3 million Asian body data, has made an attempt to invite Qi Wei, a famous actor and singer, as the spokesperson of Hongdou men's wear brand!

As a favorite of fashion circle, Qi Wei's daily modeling is very changeable and challenging. Qi Wei usually has a lot of research on clothing. She is not only unique in fashion taste, but also has a high demand for quality. She chooses her daily clothes carefully and never makes up for them. This is her first collaboration with a men's wear brand. After the red bean 0-sense comfortable shirt upper body experience, Qi Wei reflected the feminine gentleness and domineering incisively and vividly, interpreted the boyfriends' style shirt wearing method, showed the cool modeling, rigid and soft, and interpreted the unique charm of the shirt. She also admitted that she was attracted by the soft skin of this comfortable shirt, especially the technological content and garment making technology behind the product, as well as the attitude of "classic comfort", which made her feel that this shirt could become a comfortable trend choice in her mind.

Why do red bean men's wear look for female spokesmen?

Whether men's clothes can only be worn by men has become an open topic. In the 1990s, Japanese cosmetics companies had invited male stars to speak for lipstick. Red bean men's wear hopes to break the gender barrier and let the clothing return to the wearing itself. The agreement between the spokesperson and the product is the standard for brand consideration.

Although many people say that men's clothes are actually arranged by women, women in the new era are already very excellent, which has already broken the stereotype of "virtuous domestic help". Red bean men's wear to Ms. Qi Wei, hoping to jump out of the stereotype, from the perspective of men's men's personality, to give a special interpretation of exquisite comfort. At the same time, her clean appearance and figure, men's upper body, can present a kind of men's difficult to show the neutral beauty, she endorsed red bean 0 comfortable shirt, also made a demonstration for women who like men's wear. This contrast can attract more attention from the market.

How does Qi Wei express the 0-sense comfortable shirt?

Since the birth of red beans in 1957 to now, in 65 years, no matter how many times the fashion vane is turned and how many iterations of fabric reform, they always take "comfort" as their only creed. If a garment is uncomfortable, it is not a good dress. People wear clothes instead of clothes.

The R & D of all red bean products is based on the core demand of "comfort", and the scientific and technological innovation completely serves the comfort. Whether it is red bean home or red bean children's wear, they are using the scientific and technological components of products to convey comfort to consumers. Qi Wei is the spokesperson of red bean men's wear who sincerely analyzes the heart of every consumer.

Qi Wei brings a sense of relaxation. In the public's view, she loves whenever she wants to love, marries when she wants to get married, and has children if she wants to have children. She lets the majority of women see another possibility of being a woman - relaxed and comfortable. Qi Wei can be so "effortless" because she works very hard. Marriage is like clothes. I know whether it is comfortable or not. Qi Wei manages her marriage in the way of "making herself comfortable" and makes a shirt with "comfort as the standard" for red bean men's wear, which is a perfect fit.

How does Qi Wei interpret the scene of men wearing clothes?

Red bean men's wear invites Qi Wei to speak for the 0-sense comfortable shirt. It is her body shape and temperament that have a sense of control over men's wear and have a neutral power beauty, and this kind of aura is very suitable for the "comfort and straightness" characteristics of this product.

Qi Wei is busy at ordinary times, and her daily life needs to be handled efficiently. Although she works in a variety of occasions, although she is a woman, her work situation is similar to that of men's, which is very consistent with the 0-sense comfortable shirt, which can solve the pain points of men's shirt that is "too formal", "tight to wear", "not suitable for casual occasions", "not easy to take care of" and "there are problems in cooling and keeping warm".

The red bean 0-sense comfortable shirt integrates 128 comfort patents. Starting from the scientific and technological fabrics, it realizes the ideal of men's dressing that "can be worn by air drying", "no ironing" and "warm in winter and cool in summer". Combining with ergonomics, it first created five 3D three-dimensional tailoring and collected 3 million human body data to solve the problems of tight wearing, unfitness and rigid style. This shirt not only strives for comfort, It's also for those who work hard.

How does Qi Wei express the "luxury" of being close to the people?

According to reports, the R & D process of 0-sense comfortable shirt has gathered a lot of "luxury elements": Patrick Grandin, former vice president of Armani design, was invited to provide high design inspiration, 10 high setting processes, and each shirt went through 102 processes. Behind it was a massive scene simulation evaluation, and finally the optimal shirt that was most suitable for Chinese men's figure was created; In particular, the "Sino Austrian functional fiber blend" fabric is delicate, soft and breathable to meet the "0 sense" experience. It also uses the first red bean super fine denier fiber ratio, which makes the shirt durable after machine washing, which is not only comfortable to the skin, but also neat and shapeless; Red bean men's wear also cooperates with heiQ haiyike in Switzerland, adding Swiss patent heiQ polymer to the shirt, so that the shirt can sense the body surface temperature, so as to realize the effect of intelligent temperature control. This is also the first large-scale application of heiQ smart temp polymer, a revolutionary textile technology of Swiss heiQ company, in men's shirts, which is a perfect combination of comfort and technology; The most special thing is to select three luxury grade accessories to complete the whole garment production, including Jingdezhen Ceramic Buttons in China, Wendler high-end textile lining in Germany and gutermann high-end sewing thread in Germany. Every needle and thread, well tempered, highlights the details and quality everywhere. Therefore, this "new work" is worthy of the title of "luxury".

Of course, everyone has a different definition of luxury.

Qi Wei's experience in the performing arts circle shaped her character. Her words and deeds explained her own strength. What was a "luxury" for her was her own. In terms of character, she patiently polished herself and gave herself a sense of security with her strength. She was calm in her feelings. To a certain extent, because she could afford to lose, the shirt was as strong and tenacious as the German gutermann high-end sewing thread; In terms of experience, it is similar to Jingdezhen Ceramic button cut by 24 diamonds. It challenges itself in many fields and makes itself shine like a diamond; In terms of personality, it is similar to Wendler's high-end spinning lining. She has always been magnanimous, not artificial and not flattering. The "luxury" of our products also lies in the honesty and persistence of our products. The products echo with people, and the spokesperson is the humanized interpretation of the products.

Red bean men's wear creates a new comfortable track for men's wear!

At present, red bean aims at "classic comfortable men's wear" and proposes to adapt to consumption upgrading with high-end and differentiation; Digital, online to adapt to the era of digital economy; Flexible, intelligent production to meet the needs of personalized customization, self breakthrough, self innovation. Red bean men's wear can make comfortable clothing through technology, and define the new standard of shirt garment making from a new perspective, which is close to the people without losing luxury quality. This may be the direct reason why this new product of red bean has been widely discussed in the industry after the press conference, and it has become popular in science and technology, fashion, finance and other circles.

After 65 years of weaving with flying shuttles, red beans present new works to protect the body temperature and comfort every struggling heart in the city. In Wu Xiaobo's words, this shirt is cost-effective, even if it is critical of life, it can also break you. Interestingly, every inch of its design is just right, two words, understand you.

More information about red bean group Please click to enter