Heavy Official Propaganda! Candidates Sign Austin Reeves To Create A "Star Corps" For Young People

On April 28, 2022, ZhuoZhi sports announced that it had officially signed Austin Reeves, the guard of NBA Lakers. This also means that ZhuoZhi sports officially went abroad and launched an impact on the international market. In addition, with the precise foresight and resolute decision of its founder, Mr. Lin chenyao, zhuojie sports vigorously develops campus basketball, signing a number of CBA and Cuba star players, including Freddie, Li Yiyang, Wang Lanqin, he Zhaojie, fan Wenbo and Guo Zixuan, forming a team Rigorer, with the meaning of "Star Group", has taken a key step in building a campus basketball ecosystem.

In this rapidly developing sports industry, many sports brands have chosen to go abroad. Among these sports brands, Zhuozi sports, as a new domestic brand, has achieved a successful position in the field of basketball brand under the rapid development in recent years. Founded by Mr. Lin chenyao in 2014 Prospective Sports Since then, its compound revenue growth rate has exceeded 80%. In less than ten years, Zhuozi sports has won the favor of the younger generation of basketball fans with its precise vision and excellent product strength.

Different from other sports brands, as a domestic brand perpendicular to the basketball field, ZhuoZhi sports has long sponsored Cuba, passer-by Wang, nybo youth basketball open and Guangdong Basketball League, which cover different age groups of basketball top IP. In the long-term development strategy of Chinese basketball, it plays an important and substantial role.

With these star players settled in the family of the candidates, the brand matrix created by them has also been reflected in the eyes of the public. In the name of motivation and youth, from NBA in the international arena, to CBA in domestic professional league, and Cuba in campus, candidates have covered every corner of basketball in an all-round way, and have truly practiced slogan, the brand of "where there is a court, there is a candidate".

Under the influence of today's environment, many brands are tightening their budget in case of future trouble. However, ZhuoZhi sports still attaches great importance to the development of campus basketball. At the same time, it has signed several spokesmen in succession, making great contributions to the promotion and dissemination of campus basketball in China.

A few months ago, ZhuoZhi sports reached a four season contract renewal agreement with Cuba China University Basketball League, becoming Cuba's official strategic partner and the only designated sports equipment sponsor. It also renewed its contract with Guangdong Basketball League, and further won consumers' attention and recognition by actively trying diversified brand promotion methods.

Different from other sports brands, candidates hold Cuba as an event resource and make full use of campus basketball for brand promotion. At the same time, it also grasps the trend of women's basketball gradually rising in recent years in China, and takes this opportunity to help women's power exposure inside and outside the field, breaking the stereotype that basketball is only in male audience, and further circle female users.

Since the establishment of the brand, candidates have increased investment in product R & D and design every year. The company has a number of independent sports technology patents. Since the launch of the first professional basketball shoe "sniper 1" in 2019, candidate sports will upgrade and iterate its products from various aspects every year, forming a good reputation in the hearts of consumers.

In a sense, quasi sports is equivalent to campus sports.

The brand design is defined as "the handsome basketball player in the campus and the basketball girl in the campus". In the direction of product design, the candidate starts to move closer to the fashion and trend, so as to meet the campus life as the main line, which broadens the audience of the product, so as to let more students know the candidate.

In the future, it will be a normal thing for candidates to appear in every corner of the campus.

So we can see that there are people all over the campus wearing the products of the candidates, not only in the training hall of the school team, but also on the basketball court after class

Being friends with young people, equality, respect, interaction and fun. This is the brand's attitude towards contemporary basketball fans.

With the official launch of the "quasi Star Group", they also launched their new products gym shoes "Zhige 1.0 Pro". This pair of "Zhige 1.0" Air 1 is a major upgrade from the past Sac [deuterium] technology is upgraded to [hydrogen] technology, giving it a more comfortable and softer feedback of the middle sole while retaining the original 70% rebound rate. At the same time, two sets of flying wires are added to enhance the locking of the forefoot. The upper adopts double-layer TPU mesh structure, which can ensure air permeability and further enhance the wrapping and support.

However, the original PP film is still kept on the toe and side, providing excellent wear-resistant protection. The full-length carbon board of Dragon Ridge gives the shoes strong properties of stable support and anti torsion, giving players the ultimate wearing experience and competitiveness.

From sniper 1.0 to Zhige 1.0, then to hydrogen 1.0, and then sniper 2.0 was launched. Today, the "Zhige 1.0" is used by the prospective candidates Pro "announced that the brand has made another step to become a butterfly in the professional field of sneakers. And students and young people have always been a priority in product positioning, they really do provide basketball enthusiasts with the most professional basketball equipment.

At the same time, the authorized person announced that "Zhige 1" Pro」 Basketball shoes Today's first experience is limited to 200 pairs. The purchase platform is limited to Jingdong flagship store, tmall flagship store and dewu flagship store. Orders will be placed from now on, and the major platforms will be officially delivered on May 25.

As a well-known basketball brand, candidates not only provide professional services for campus basketball fans, but also set up quasi basketball training camp in 2019. Candidates have a strong training camp teachers, the coaching team consists of former NBA players, CBA Professional Players and excellent trainers from all over the country. At the same time, the introduction of European and American basketball youth training + American basketball teaching concept, for different levels of players to take group teaching, achieved very excellent teaching effect.

In addition to the regular weekend training courses, its own IP special training camp [live up to the summer] and [born out of the ball], attract a large number of students to sign up in the winter and summer vacation every year. In addition, the candidates have also reached cooperation with top Cuba schools and several key middle schools in China, sending outstanding players directly to famous schools, making an indelible contribution to the cultivation of the new generation of Chinese basketball power.

In order to build a more diversified basketball ecosystem, candidates not only create their own brand matrix, but also independently create Street tennis IP competitions based on campus basketball. Under various measures, we can see that candidates have stepped out of the whirlpool of China's sports consumption market and found their own unique path. Maybe one day in the future, "Star Group" and Cuba can become the pronoun of "inspirational youth" in the hearts of Chinese fans.

With a good reputation of brand power and excellent product power, is the basis for the success of sports in today. On top of this, prospective sports also has this more grand goal for the future: let Chinese people enjoy good basketball service, feel good basketball atmosphere, and look forward to growing together with Chinese basketball.

Over the past seven years, candidates have been making continuous efforts to create the future of Chinese basketball, and they have always been committed to building China's basketball brand. Use technology to expand the boundaries of online and offline products. Because they believe that with excellent quality, the brand can stand on the top of the world. In the future, prospective sports will continue to stride forward.