China Textile Federation: Analysis Of The Operation Of The Textile And Clothing Professional Market In The Quarter

　　 1、 General operation of professional market from January to March 2022

From January to March 2022, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached RMB 301.795 billion, a year-on-year decrease of 5.18%. Among them, the turnover of 5 markets increased year on year, accounting for 55.08% of the total turnover, with an average growth rate of 5.52%; The turnover of 41 markets decreased year on year, accounting for 44.92% of the total turnover, with an average decrease of 15.66%.

(1) analysis of market operation efficiency

From the perspective of market operation efficiency, the average operation efficiency of 46 textile and garment professional markets monitored from January to march in 2022 is 13555.09 yuan / m2, a year-on-year decrease of 5.18%; The average shop efficiency was 1.0362 million yuan / shop, a year-on-year decrease of 5.15%.

(2) analysis of market regional structure

From the perspective of regional structure, from January to March, among the 46 key monitoring markets, the turnover of specialized markets in the eastern region was 261.281 billion yuan, a year-on-year decrease of 2.53%, accounting for 86.57% of the total turnover of the specialized markets; The turnover of specialized markets in Central China was 30.862 billion yuan, down 19.15% year on year, accounting for 10.23% of the total turnover of specialized markets; The total turnover of specialized market in the western region decreased to 96.3 billion yuan on a year-on-year basis.

Chart 46 key monitoring market area turnover analysis

(3) analysis of circulation hierarchy structure

From the perspective of circulation level, the 46 key monitoring market units include 27 producing area specialized markets and 19 land selling specialized markets. From January to March 2022, the turnover of 27 land-based markets reached 274.444 billion yuan, accounting for 90.94% of the total turnover, with a year-on-year decrease of 3.33%; The turnover of 19 land sales markets was 27.351 billion yuan, accounting for 9.06% of the total turnover, with a year-on-year decrease of 20.46%.

　　 2、 Data analysis of the first quarter of 2022

(1) the market operation is seriously affected by the epidemic situation

In the first quarter of 2022, affected by the new crown pneumonia epidemic, China's textile and garment professional market will be suspended in varying degrees, and the turnover will decline significantly. The sporadic outbreak of the epidemic had a joint impact on the national textile and clothing professional market. First, the markets in the areas with severe epidemic situation were directly closed down. For example, the professional markets in Shanghai and Guangzhou were seriously affected by the epidemic and closed for a long time, which directly affected the market sales; Second, the upstream and downstream of the circulation level have a serious impact. People can't come in and goods can't go out. For example, the main customers of Shenyang's professional market come from the three northeast provinces, which are seriously affected by the epidemic situation in Jilin, leading to the decline of market turnover; Third, the business rhythm of market merchants is affected. Due to the comprehensive upgrading of traffic control and hotel control, offline promotion activities and autumn and winter clothing ordering meetings in most of the national markets can not be held as scheduled, which directly affects the operation arrangement of merchants in the next stage.

(2) the end product market is facing greater challenges

From the perspective of professional market performance in the first quarter, under the same difficult environment, the upstream market operation of yarn, surface accessories and other industrial chain is more stable, and the impact of external environment is relatively small, while the end product market facing consumers is facing greater test. The clothing professional market should not only accept the increasingly personalized, fragmented and quality consumer demand of end consumers, but also face the extrusion of various channels such as shopping malls, supermarkets, traditional e-commerce, live delivery with goods, etc., facing the double test of product upgrading and channel competition. On the other hand, the supply chain of clothing professional market merchants are mostly small and medium-sized production and processing enterprises, which are greatly affected by the external environment and the flow of skilled workers.

(3) the Matthew effect of professional market is prominent

In the first quarter, of the 46 textile and garment specialized markets (including market groups) monitored by the whole country, only 5 markets achieved a year-on-year increase in transaction volume, and the turnover of these five markets accounted for 55.08% of the total turnover of 46 markets, most of which were 100 billion level textile and garment markets (groups). In recent years, the intensive development trend of China's professional market has become increasingly obvious. The high-quality production capacity, high-quality merchants and high-quality customers of the textile and garment industry are gathering to the powerful leading market, so as to promote the leading market to integrate more resources and create higher value. Judging from the future trend, intensive development will still be the focus of the restructuring of the textile and clothing professional market. Under the condition of stable market turnover, the total market volume may continue to be streamlined.

　　 Conclusion

Based on the current situation, the national textile and clothing professional market should cultivate internal strength and overcome the difficulties. In order to stimulate the consumers' enthusiasm for clothing design, we should pay attention to the innovation of the clothing market and promote the innovation of the clothing market; Professional market should actively promote digital construction, open up online and offline markets, create intelligent logistics network, and improve the market's ability to resist risks in complex external environment; Professional market should strengthen the docking and cooperation with upstream and downstream markets and production and marketing markets, expand market channels, promote complementary advantages, seek accurate docking, and create market forces; Professional market should also promote the agglomeration and mutual penetration of different elements with high relevance to channels and industries, break the traditional business model, create more consumption scenarios and circulation modes, create new circulation links, and build a new industrial circulation ecology.