Women'S Wear Market: Brand, High-End Prospect, Future Outlet

In recent years, China's women's wear industry is facing transformation pressure, especially affected by the epidemic situation, resulting in a decline in the demand volume of China's women's wear industry. However, due to the huge clothing consumption market in China, and at the same time, women's education level has been improved year by year in recent years, and the opportunities to get good jobs have been greatly increased, which directly promotes the improvement of women's income, indirectly stimulates the increase of women's aesthetic demand and the purchasing power of high-end brands. People's clothing consumption is still growing, and the market prospect of clothing industry is still worth looking forward to.

According to the data of the National Bureau of statistics, in 2021, the total retail sales of clothing, footwear, knitwear and textiles above the national quota will reach 1384.2 billion yuan, an increase of 12.7% year-on-year. It is estimated that the total retail sales of clothing, footwear, knitwear and textiles above the national quota will reach 1447.9 billion yuan in 2022. Driven by consumption upgrading, it is estimated that by 2023, the proportion of medium and high-end women's clothing retail sales in women's clothing market will increase to 23.4%. It can be seen that there is still room for growth in women's clothing shops. For clothing people, China service network listed out in the management of women's clothing shops facing some difficulties and practical problems.

1. As soon as I opened the women's clothing store, I carried the goods live. (if you sell 1 million yuan, you will get a refund of 500000-700000 yuan. If the manufacturer doesn't accept it, the more you buy, the more you lose.)

2. Opening a big store is a pit (no doubt, for example, a designer's shop with thousands of square meters, even if the rent is low, the decoration fee is high, and the goods are sold more)

(3) the customer should not be hesitant to make a decision when the customer likes to buy directly

4. Brand women's clothing joint venture with zero inventory is not reliable (making money by dozens of joint ventures every month, closing stores quickly)

5. The product category is not complete (there is no primary and secondary sales, and women's clothing stores need to have main products)

6. Promotion does not pay attention to strategy (giving up brand style and reducing communication opportunities with customers)

7. Identify the customer base (who are you selling your clothes to and what is the main clothing style)

8. It's not that the cheaper the better (good collocation, customers value the overall effect, not the cheaper the better)

9. Turnover does not mean * * (the gross profit rate drops sharply in case of discount)

10. Avoid the remote new business district (with hundreds of thousands of goods under pressure, and it is difficult to bring your own passenger flow, so don't even touch zero rent)

According to statistics, the size of the women's wear market will drop to 947.7 billion yuan in 2020 due to the impact of the epidemic. Although the market scale has declined greatly, it is still about twice the size of the men's wear market. It is estimated that the size of China's women's wear market will reach 1044.6 billion yuan in 2022.

In addition, due to the repeated impact of the epidemic situation in many places on retail sales, the sales of clothing enterprises showed obvious fluctuations. However, according to the market analysis, some large brand women's clothing enterprises still have obvious advantages. With the alleviation of the epidemic situation and the gradual opening of the control in many places, it is expected that the clothing retail end will improve in June. ?

Clothing industry should become an important leader of global fashion and a powerful promoter of sustainable development. Women's wear industry as the most important part of China's clothing industry, will be the key to achieve the great goal of the clothing industry. Clothing practitioners need to seize the opportunity, after all, brand, high-end women's clothing is the future outlet.