The Fashion Festival Of Shanghai

From 17:00 to 23:00 every night from June 17 to June 19, Shanghai Fashion Week The first season of Digital Shanghai Fashion Week will be held in the form of live broadcast of United tremor, and the 6-hour "show broadcast" will be created. Search for "Digital Shanghai Fashion Week" to watch the show on the cloud with one click. In the form of "new concept show" and "video fashion theater", the activity will bring creative presentation of Chinese design, as well as a series of colorful columns such as "behind the scenes story", "creating the future together" and "editor in chief show review", which will rejuvenate the vitality of the city, arouse the industry recovery with innovation cohesion and boost market confidence.

　　 Interactive play to activate city business card, shake sound to create fashion industry vane

The extraordinary 2022 has accelerated the digital upgrading of the fashion industry. Digital technology is closely integrated with the fashion industry to redefine the way consumers interact with clothing. Affected by the environment, the Shanghai Fashion Week will join hands with Twitter online as the core launch position, actively explore new forms, new carriers and new contents to bring unprecedented "cloud show" experience, and further narrow the distance between the public and fashion.

It is reported that tremor reached a cooperation with Shanghai Fashion week last year, becoming the exclusive designated partner of short video social networking category of Shanghai Fashion Week in spring and summer 2022, jointly launching the "fashion original assistance program". This year, as the exclusive partner of new media short video designated by the official of the first season Digital Shanghai Fashion Week, Shuo Yin will once again demonstrate the charm of the first season Digital Shanghai Fashion Week through its own content platform advantages, better express the brand fashion core and product design concept, drive the recognition of the trend crowd, and accelerate the industry vitality, Help the fashion industry to return to work and production.

During the event, Shuo Yin will make a joint voice with fashion / Beauty bloggers, focusing on the main topic of the activity, the first season Digital Shanghai Fashion Week, and learn to wear and match with fashion week Launch online solicitation activities. The content to be released needs to focus on Shanghai Fashion Week itself, and publish original and high-quality content contributions in the direction of fashion show dressing, make-up, and look analysis on the show.

This year, shaking tone will continue the "fashion original help program" to support Chinese independent designers. It will make efforts in the flow incentive, exposure resources, official guidance, e-commerce resources and other rights and interests in a comprehensive and multi-dimensional way. It will link with the diversified ecology of shaking tone to empower designers, help designers spread design ideas, creativity and brand, and make use of the closed-loop ability of e-commerce, Help designers to realize commercialization in tremolo platform. We hope to establish and reach a long-term cooperative relationship with designers, endow Chinese brands and the whole designer industry, and provide professional help and support for the growth of designers in tremolo.

　 Shuo Yin has become a new position in fashion industry, helping to resume work and production in an all-round way

Nowadays, fashion content has become an important part of the vibrato content ecology. Not only does the sound of high-quality brand become a new trend of fashion and brand creation, but also a new trend of fashion brand.

In April this year, the international supermodel cross dressing video released by "hot girl at the bottom" was popular all over the network. The topic of shaking tone, the challenge of international supermodel and the number of broadcasts reached 940 million times. How to become an international supermodel With 870 million playing times, it has attracted wide attention of users of tremolo. In addition, a number of fashion celebrities such as former vogue editor in chief "female devil head AC", star makeup artist Mao Geping, super model Miranda Kor and Chinese designer Guo Pei gathered on the shaking tone platform; Dior, LV, Gucci, Cartier and other brands have also settled in. Tremolo has become the official Blue V, and has carried out a series of in-depth cooperation here. Undoubtedly, it has become a new fashion position worthy of attention in the industry.

At the same time, the huge flow and high-quality fashion content ecology of the twitter platform also provide rich nourishment and countless possibilities for the vigorous development of the fashion industry, making it stand out from many social media and become the core online communication position of the first season Digital Shanghai Fashion week. And this is not the first time that tremolo has been associated with Fashion Week Official cooperation: as early as 2018, tremolo has cooperated with the official of Paris fashion week on new media release, so that everyone can cross the big show without leaving home, so that more fashion loving ordinary people can get close contact and participate in fashion through the tremolo platform.

2022 coincides Shanghai Fashion Week As a "city card", Shanghai Fashion Week has always been an important booster to promote the development of China's fashion industry and urban economy. In the future, Shuo Yin will join hands with Shanghai Fashion week to further consolidate the diversified mode of online and offline integration and development, create a never absent fashion feast for the majority of fashion lovers and the public, and continue to contribute to the development of China's fashion industry.